According to the rapid pace of changes in global consumer demand, packaging product manufacturers must always be innovative in order to ensure that they can win the top spot in the fierce market competition. Constant changes in consumer habits have prompted advanced technologies to provide packaging companies with sufficient conditions for maintaining innovation. So, where will packaging innovation technology go in the future?
Smithers, a well-known research organization in the global printing and packaging industry. The company carried out a series of actual surveys of manufacturers, suppliers and brand manufacturers in the packaging industry, summing up five innovation trends that the packaging industry will most likely attract consumers.
The traditional style regains its vitality
The 2012 London Olympics, British Prince William and Kate. Middlesbrough's wedding ceremony, Queen's crown coronation ceremony, and the events above all made the whole world feel the patriotism and pride of the British people. Subsequently, the British packaging industry has also undergone corresponding changes for this reason. In the design of packaging products, the emphasis is on embodying traditional styles and nostalgic design concepts, because the old brands are more able to reflect the maturity of the UK.
Ancient-style commodity packaging not only plays an important role in the trend, but also gives people a sense of reliability. Based on this, many brands and commodities can easily get consumers' attention because they know that they can be trusted by the public, and packaging happens to be able to deliver this critical information.
Personalized packaging began to prevail
At present, digital printing and packaging technology is increasingly recognized by the market. Short-term printed matter is emerging in an endless stream. Personalized packaging has become one of the effective tools that brand owners use to attract customers. The world-famous beverage company Coca-Cola has already put it into practical use, and has expanded its market share by printing personalized labels for different packaging bottles, which has greatly improved the corporate brand influence and gained high recognition from the market. What needs to be emphasized is that Coca-Cola is just the beginning. There are already many brands on the market that have begun to provide consumers with personalized packaging. For example, Absolut Vodka uses 4 million unique and personalized designs for the wine label, making it a favorite of consumers.
Brand suppliers began to increase their influence through the Internet and social media. Consumers' understanding of the term private customization was more profound than before. For example, Heinz ketchup, which is particularly popular on American Facebook and is labelled with personal names, is popular because you can give it to your friends and loved ones as a gift. At the same time, advances in technology have led to more creative product ideas and lower costs. The rise of personalized packaging is a good example of the vitality of the packaging industry.
Packaging packaging is emphasized
In order to be successful in the market, brand owners need to understand the potential needs of consumers. For example, convenient packaging is suitable for consumers on the road because they do not have time to open large and complex packaging boxes. New and convenient packaging, such as soft flat packaging, can be used to distribute jams to different people. This is a very successful case.
Simple packaging can also be included in the list of cute packaging, the focus of which is the simplicity of opening. In addition, product packaging can also help consumers to identify specific quantification without knowing how much to use, which makes the package look more cute.
Creative packaging popular
For brand owners, the ultimate goal of a good package is to be able to win the attention of consumers on the shelves of supermarkets for the first time, prompting them to purchase them, which is the so-called love at first sight. In order to achieve this goal, brand owners must convey the uniqueness of the product when advertising. Budweiser has been very successful in distinguishing product packaging. The latest beer packaging uses bowtie shapes to capture the eye. The Champagne launched by Tytinge in France was also packaged in bottles of different colors, which eventually became popular in the market.
The reason why many brands' products can be unique is that they deliver the WYSIWYG concept. Similarly, some liquor brands have chosen to use old-fashioned design concepts to convey reliable signals to consumers. Loyalty, simplicity and cleanliness are all important information brands want to pass to customers.
In addition, consumers are also very concerned about environmental protection, so brand owners also need to reflect the environmental protection of goods on the packaging of goods. Brown materials, neat packaging and simple design fonts can make consumers think of environmental protection.
Technology is constantly improving
Nowadays, technological innovation has generated a huge boost in the packaging industry. Both Heinz Group and Qiang Brew Beer Co., Ltd. strive to deliver positive energy to consumers on product packaging and soft light when they open the package.
Although the packaging industry is trying its best to adopt new technologies, there are still some things that cannot be achieved. For example, it is difficult to distinguish the packaging of goods sold in an online store, and it is always difficult for a courier to distinguish the difference in the delivery of a package. If brands can distinguish between the packaging of sold goods and other e-commerce packages, the results will be very different.
How should we apply these innovative technologies to specific packaging? Nostalgic feelings will always exist. Naturally concise design and packaging that is rich in green concepts will always win consumers' recognition. Emphasizing functional packaging will also make Consumers get unexpected surprises.