Hotel integration of fitness elements has become a major trend Date:2015-05-22 14:20
The cultivation of good habits depends on persistence. It has become a topic of concern for the fitness industry as to how a person who has already established a fitness habit can continue to exercise while traveling. For this reason, the integration of the fitness industry with the hotel industry has become a trend.
Jason Moskal, vice president of EVEN Hotel, realized when chatting with customers: The current hotel industry does not fully meet the needs of customers for fitness and physical and mental health. Moskal said: The fact that we heard from passengers is that when you go out on the road, it is very difficult for people to take care of their health whether it is fitness or effective rest. Obviously, this world needs a brand new hotel. It can meet people's need for health and fitness while on the road, while maintaining the state of travel. It was these needs that made InterContinental Hotels Group decided to create EVEN, a brand new sub-brand last summer, a hotel that focused on fitness and physical and mental health.
But Moskal said that this kind of fitness and P&T type of hotel is now not just a trend, but the ability of high-end hotels to stay competitive and follow the trend in today's market. Moskal said: Focusing on and trying to maintain physical and mental health has become a new mode of behavior for people. I think more and more people will move toward this idea, not only to maintain fitness habits at home, but also to exercise while traveling. EVEN is not the only chain hotel brand that focuses on fitness and physical and mental health, nor is it the first one. Many hotel chains have already begun to adjust the hotel's focus to the needs of travelers.
The TRYP brand of Wyndham Hotel Group is one of them. The hotel has been setting up fitness rooms since 2010. The Westin Hotel, which is part of the Starwood Hotels Group, has run runner-up activities for runners from runWESTIN for three to five miles since 2007. The concierge will also lead the guests to form running groups. The Westin has been collaborating with New Balance since 2010 to provide sneaker rental services for residents.
And new investors have also joined this field, high-end fitness club brand Equinox, not long ago announced to invest in the establishment of fitness specialty hotel brand. Equinox's design company is Yabu Pushelberg, and will provide customers with one-on-one in-room customized fitness training, dietitian licensed food service, pure organic juices and fitness apparel. The public plan opened their flagship store in New York in 2018. Each branch of this high-end hotel brand will open an Equinox fitness club. In the future, their plan is to continue opening hotels in Los Angeles, London and Miami. Another fitness studio brand, Soul Cycle, of Equinox Club's parent company will open a 2,600-square-foot new storefront at the South Beach Hotel in Miami. This new store will have 54 bicycles, dressing rooms and clothing boutiques. These hotels may not just provide their guests with a gym. They have to provide a full range of health services.
The comprehensive physical and mental health experience is the key feature and business philosophy of the EVEN Hotel. The brand is currently only starting branches in some cities in the United States. Their goal is not only to exercise for the residents but to eat well, sleep well and increase efficiency. In addition to the fitness center, the hotel’s chief health officer is responsible for leading the guests to classes and running. There are fitness equipment in the hotel that allows guests to exercise quickly and easily. Wyndham Hotel Group's TRYP will be more focused on the characteristics of fitness. TRYP has nearly 120 hotels around the world, and each of them has a fitness themed room, where there are elliptical machines, treadmills or spinning and sportswear.
In addition to the fitness center and fitness equipment in the guest rooms, The Westin Hotel has developed a special focus on the group of runners. The runWESTIN event is held at each of Westin's hotels. For fitness enthusiasts, it can avoid a single, tedious exercise in fitness. There will be a lead runner in the welcome department to bring guests to the morning run. For those who like to run alone, the hotel will have a 3 or 5 mile jogging track. The partner of this event is New Balance Company. For only $5, guests can rent New Balance clothes and running shoes. In addition, Westin Hotels and the Rock n Roll Marathon offer VIP packages to guests. The package includes chat arrangements for round-trip matches, warm-up runs before games and pre-game pasta, and a break in the Westin VIP tents during the game. The Westin Hotels & Resorts announced the next phase of its Westin Health Tides program health program, and will invite a large number of experts in meditation and meditation, nutrition, yoga, running, etc. Launch the next one-week Westin health wave.
Although the measures adopted by the above hotels are not the same, fitness and physical and mental health activities are used by more and more brands. The need for people to maintain their fitness lifestyle while on the road is growing. Especially in highly educated and high-income people. 80% of consumers worldwide have expressed their desire to improve their physical and mental establishment. This is a huge, growing trend. The wealthy people are especially willing to spend a lot of money to make themselves look better and make themselves feel better. Of those who currently use hotel fitness facilities, most are business travelers. In the leisure travel crowd, only a few people will come to the hotel's fitness center. Although, the price of the hotel's rooms may change due to the season and circumstances. However, in general, EVEN’s healthy rooms range from $140 to $180 per night. TRYP's fitness rooms cost between $440 and $480 per night.
The cultivation of good habits depends on persistence. It has become a topic of concern for the fitness industry as to how a person who has already established a fitness habit can continue to exercise while traveling. For this reason, the integration of the fitness industry with the hotel industry has become a trend.
Jason Moskal, vice president of EVEN Hotel, realized when chatting with customers: The current hotel industry does not fully meet the needs of customers for fitness and physical and mental health. Moskal said: The fact that we heard from passengers is that when you go out on the road, it is very difficult for people to take care of their health whether it is fitness or effective rest. Obviously, this world needs a brand new hotel. It can meet people's need for health and fitness while on the road, while maintaining the state of travel. It was these needs that made InterContinental Hotels Group decided to create EVEN, a brand new sub-brand last summer, a hotel that focused on fitness and physical and mental health.
But Moskal said that this kind of fitness and P&T type of hotel is now not just a trend, but the ability of high-end hotels to stay competitive and follow the trend in today's market. Moskal said: Focusing on and trying to maintain physical and mental health has become a new mode of behavior for people. I think more and more people will move toward this idea, not only to maintain fitness habits at home, but also to exercise while traveling. EVEN is not the only chain hotel brand that focuses on fitness and physical and mental health, nor is it the first one. Many hotel chains have already begun to adjust the hotel's focus to the needs of travelers.
The TRYP brand of Wyndham Hotel Group is one of them. The hotel has been setting up fitness rooms since 2010. The Westin Hotel, which is part of the Starwood Hotels Group, has run runner-up activities for runners from runWESTIN for three to five miles since 2007. The concierge will also lead the guests to form running groups. The Westin has been collaborating with New Balance since 2010 to provide sneaker rental services for residents.
And new investors have also joined this field, high-end fitness club brand Equinox, not long ago announced to invest in the establishment of fitness specialty hotel brand. Equinox's design company is Yabu Pushelberg, and will provide customers with one-on-one in-room customized fitness training, dietitian licensed food service, pure organic juices and fitness apparel. The public plan opened their flagship store in New York in 2018. Each branch of this high-end hotel brand will open an Equinox fitness club. In the future, their plan is to continue opening hotels in Los Angeles, London and Miami. Another fitness studio brand, Soul Cycle, of Equinox Club's parent company will open a 2,600-square-foot new storefront at the South Beach Hotel in Miami. This new store will have 54 bicycles, dressing rooms and clothing boutiques. These hotels may not just provide their guests with a gym. They have to provide a full range of health services.
The comprehensive physical and mental health experience is the key feature and business philosophy of the EVEN Hotel. The brand is currently only starting branches in some cities in the United States. Their goal is not only to exercise for the residents but to eat well, sleep well and increase efficiency. In addition to the fitness center, the hotel’s chief health officer is responsible for leading the guests to classes and running. There are fitness equipment in the hotel that allows guests to exercise quickly and easily. Wyndham Hotel Group's TRYP will be more focused on the characteristics of fitness. TRYP has nearly 120 hotels around the world, and each of them has a fitness themed room, where there are elliptical machines, treadmills or spinning and sportswear.
In addition to the fitness center and fitness equipment in the guest rooms, The Westin Hotel has developed a special focus on the group of runners. The runWESTIN event is held at each of Westin's hotels. For fitness enthusiasts, it can avoid a single, tedious exercise in fitness. There will be a lead runner in the welcome department to bring guests to the morning run. For those who like to run alone, the hotel will have a 3 or 5 mile jogging track. The partner of this event is New Balance Company. For only $5, guests can rent New Balance clothes and running shoes. In addition, Westin Hotels and the Rock n Roll Marathon offer VIP packages to guests. The package includes chat arrangements for round-trip matches, warm-up runs before games and pre-game pasta, and a break in the Westin VIP tents during the game. The Westin Hotels & Resorts announced the next phase of its Westin Health Tides program health program, and will invite a large number of experts in meditation and meditation, nutrition, yoga, running, etc. Launch the next one-week Westin health wave.
Although the measures adopted by the above hotels are not the same, fitness and physical and mental health activities are used by more and more brands. The need for people to maintain their fitness lifestyle while on the road is growing. Especially in highly educated and high-income people. 80% of consumers worldwide have expressed their desire to improve their physical and mental establishment. This is a huge, growing trend. The wealthy people are especially willing to spend a lot of money to make themselves look better and make themselves feel better. Of those who currently use hotel fitness facilities, most are business travelers. In the leisure travel crowd, only a few people will come to the hotel's fitness center. Although, the price of the hotel's rooms may change due to the season and circumstances. However, in general, EVEN’s healthy rooms range from $140 to $180 per night. TRYP's fitness rooms cost between $440 and $480 per night.