The competition in the consumer market has become increasingly fierce. The design of modern packaging containers is no longer merely a simple function of accommodating and protecting commodities. It is also an important means for enhancing the vitality of products and establishing a corporate image to lead the market. Throughout the design of modern packaging containers, there are a variety of quality and value concepts, modeling styles are rich and varied, not only to consider the physical and chemical factors such as product content composition, capacity, specifications, but also reflect contemporary social values ​​and consumer life forms With high-quality design, we will increase the added value of products and communicate the spirit of corporate culture.
The packaging container design is a three-dimensional modeling activity. The means of modeling is through industrialized technical processing. The technical factors make the container modeling obtain a unique modern style and represent the cultural spirit of modern society. The packaging container is different from the general flat design of the packaging design. It involves various factors such as the nature of the contents, the choice of materials, the mechanical properties, the human-machine relationship, and the production process, all of which limit the imagination and creativity of the designer to some extent. Force, can not be free to subjectively determine the appearance of the packaging container. In order to overcome difficulties and constraints and design a unique and unique packaging container form, creative thinking and high-level professional qualities are required on the one hand, and on the other hand, they must be good at seeking creative ideas from different design points and developing concept concepts.
Innovative design requirements
First, to adapt to the characteristics of the use of goods To be suitable for the characteristics of the use of goods, that is, the practicality of the design of packaging containers, this is the design should be the first consideration. In terms of structure and shape, it is a concrete expression of practicality that the natural attributes of the contents contained therein are satisfied. For example, due to the volatility of the perfume, the bottle mouth of the perfume bottle should be smaller, so that the perfume can be preserved more lasting, and it is easy to control the dosage when it is poured out. The volume of the beverage packaging container is preferably designed according to the basic standard that the average person can drink once, and neither wastes resources nor is convenient for the consumer to carry.
Second, obstacle design In general, packaging containers are designed to use the convenience, but there are special circumstances. Due to children's cognition and behavioral naivety, they often open medicines and chemical packaging containers when the guardian is negligent. Therefore, the intentional design of some operational obstacles on the packaging containers has profound and positive social meaning. The barrier container design is a new design for children's safety. It relies on intelligence instead of force to eliminate the product for children. The potential danger. For example, the "press-after-rotate" lid seal design of "Merrill Lynch" children's fever-reducing preparations needs to be opened by pressing down on the cap while rotating. Otherwise, it cannot be opened anyway, so that children can be prevented from unauthorized opening. accident. Barrier container design is the most noble design, fully embodies the humanized meaning of design, and expresses the ultimate concern for people.
Third, to adapt to the use of the environment The improvement of living standards and the awakening of consumer awareness to make travel out of the trend of the times, therefore, the packaging container design also needs to consider the specific use of the location, the conditions and the relationship with the environment, given the packaging container with different characteristics, Make the design into the intended target market. If the beverage packaging container can be opened, it can be used for drinking (cans cans are a common form), and it does not need a cup to be used for outdoor use. The material selection of the packaging container can adapt to the harsh conditions of use and the environment.
Four, in line with ergonomic packaging containers directly with the human role, its design should meet the requirements of ergonomics, including physical, psychological and information induction, designed to have a friendly, agreeable container shape, better Used by people. For example, designing some raised points or lines around the cap can increase friction and facilitate opening, especially when the palm is sweaty and wet. The size and weight of packaging containers should meet the general physiological requirements of human beings. For example, the diameter of the cans should not be too large, and the capacity should be appropriate to facilitate one-handed gripping.
Fifth, the operation of the use of hints and guidance of good packaging containers in addition to the realization of basic functions, it should also have a clear instructional design, different packaging container modeling should have clear differences, such as the use of "pinch" and hand "scratching" The shape cannot be confused. Through the changes and contrasts of structure, shape, color and texture, the visual language's hints and guidance are formed. If necessary, some accessories can also be designed to convey the packaging container's operation mode clearly in its own formal language. For example, the design of the hand sanitizer container outlet should enable people to judge how to operate when they are used for the first time. If they are pressed or rotated, they should be given hints and guidance with clear modal semantics.
Sixth, the new modeling fashion trend The continuous development of social culture and design art trend changes, people have new requirements for the packaging container design, aesthetics and spiritual content of the packaging container design is increasingly important. Designers must possess a sense of artistic aesthetics and judgment of design inspiration. Only in this way can they achieve a high-style visual effect through unique creative designs in terms of specifications, shapes, materials, and detailed shapes. The fashion trend dominates the market.
Seven, high value-added design For the packaging container design, we must respect the customer first, improve the product's consumption level with excellent and excellent design, and increase the added value of the product. It is the true meaning of high value-added design that people get different “identity†from the high-grade design and style of packaging containers. To increase the added value of goods, we must lead with unique design ideas
Products in the form of a specific product visual representation of the inherent functional quality and human personality value of the high degree of harmony, in order to take advantage of fierce competition in the market and obtain high profits.
VIII. Bionic Design Under the control of natural forces, the biological world is full of mysterious diversity and complexity. It has become a model for modeling. The inspiration of bionic design is derived from nature, but it should transcend nature and cannot simply imitate the appearance of natural objects. The designer takes the natural form as the basic element, grasps the inherent vitality and essence of the natural object through the performance of abstract, abstract, exaggerated and other artistic techniques, and conveys the life force implied by its internal structure, so that the packaging container design has both simple and pure visual effects. It also contains rich artistic spirit and value connotation.
9. The embodiment of traditional culture Today's world is an era in which Eastern and Western cultures are in conflict with each other. The strong influence of Western culture has created a global-scale design style of internationalism. However, many insightful people clearly understand that national traditional culture is a fertile ground for all arts. Embodying the spiritual essence of national culture in the design of packaging containers and displaying distinctive regional aesthetic culture and style features have important practical significance. While emphasizing traditional culture, we must not go into the dogmatic rigid national complex. Nationalization is by no means retro-democratic. We must walk away from the misunderstanding that “the more ethnic, the more international it isâ€.
Therefore, in the design practice, it is not only to copy the designs of some ethnic groups, but it is considered to be a nationalized design, so that the design is superficial, and the spiritual essence of national culture should be integrated into the design, such as the principle of natural and harmonious creation, and the balance between the axes. Layout styles, etc., or reinterpretation of traditional cultural symbols such as dismantling, reorganization, collage, and other modern design techniques, will enable the traditional culture of the nation to gain new recognition in the new era and become more glamorous.
Appreciation of innovative design examples
The perfume bottle of Fig. 1 is free from the ambiguity of traditional modeling thinking with its innovative design concept. Its unique shape is fresh, elegant and full of fun. The slender and neat line shapes represent specific feminine sentimental appeals.
The perfume bottle design in Figure 2 is based on a variety of natural forms in pursuit of a dynamic rhythm and composition. The overall image is like a beautiful, elegant, noble and moving woman, as if she is telling one love story, and the allegorical narrative style makes the work Gives organic beauty and strong appeal.
The field sports bottle shape in Figure 3 has two features, the use of open hole body and stainless steel, which are all considered in the field environment. Note that the middle hole design is not only handy, ergonomic, and virtual space. The contrast between the modeling and the peripheral entities results in an imaginary and transparent aesthetic and smooth artistic effect. The stainless steel is strong and strong, suitable for use in the field environment, and the metal material shows a unique gentrification.
The cosmetics container of Figure 4 has a strong sense of solid geometry. Its intuitive appearance is abstracted from the folds of the dress skirts, and the deepening and expression of the concept is brought together in the concise and pure, and the rhythmic relationship of light and shadow changes is emphasized in the shape of the makeup. High degree of accuracy and rationalist style.
Figure 5 is a combination of cosmetics, can be freely combined to save space, although a single shape is simple, but the pursuit of different combinations of rich, unpredictable continuous visual effects. Different colors are designed to distinguish cosmetic categories at a glance.
Summary Regardless of the base point of the design, the value and significance of the packaging container design are firstly embodied in the relationship between people and things, and they all reflect the care of people from different cognitive perspectives. Only in-depth study of various types of people's lifestyle and values ​​can expand the concept and concept of design on a variety of basis points, create a pleasing packaging form, and meet the diversity and individuality of consumers with innovative designs. Demand, to create a new style of packaging containers.
Source: Guangdong Packaging