Zhang Wei, who has been doing marketing work for seven or eight years, found that the number of people traveling abroad has increased significantly, especially during the holiday season. He further understands the purpose of people's tourism: First, to tour the mountains and rivers, to appreciate and appreciate the beautiful scenery of nature, to broaden their horizons, cultivate sentiments, relax their stressful work and life, and second, to taste local flavors or to inspect local customs. . Third, take photos and buy some souvenirs with local characteristics that are not very expensive, enjoy them, or give them to family members, relatives and friends. Examples include the miniature Terracotta Warriors in Xi'an, the Longmen Grottoes in Luoyang, the Maitreya Buddha in the Shaolin Temple, the parasol in Hangzhou, and the tapestry in Urumqi. Every time you see these souvenirs, you can arouse people's good memories, it is memorable.
In Ning’an City, Heilongjiang Province, there is the Jingpo Lake, China’s largest (second in the world’s) high mountain barrier lake. It was a volcanic eruption that occurred more than 10,000 years ago. It is a famous summer resort in northeastern China, and is also known as the "underground forest" in the country. Zhang Wei’s home is in the town of Tokyo not far from Jingpo Lake. After not promoting sales, he decided to develop screen-printed tourist souvenirs on the spot. To this end, he visited Qingdao, Hebei Xiong County, Wenzhou, Jinxiang Town and other places, inspected in detail the market capacity of screen printing, development prospects and related technologies.
He went to Mudanjiang Guohua Screen Printing School and learned about the latest screen printing technology such as sublimation transfer printing. He purchased a small-size, light-weight, easy-to-handle screen printing machine and various inks. He recruited several schools nearby. The trainees, before the arrival of the tourist season this summer, rented a decisive space near Jingpo Lake’s famous scenic spots, erected a mobile home, and sold live cultural souvenirs on-site at the printing site. He prepared a variety of screens, in cultural shirts, On the wooden panels, paintings and folding fan surfaces, silk screens are printed on the eight landscapes of Jingbo Lake, such as Diaohuilou Waterfall, Pearl Gate, and “Underground Forestâ€, and the words “Jingpo Lake Tourism Memorial†and “Underground Forest Tourism Memorial†are displayed. Selling these tourist souvenirs on the spot to Chinese and foreign tourists who come to sightseeing and summer resorts, the effect is good, contrary to Zhang Wei's expectations. He can sell more than 60 cultural shirts each day, selling 12-15 yuan each, deducting costs and other expenses, each earning 6-8 yuan, 3 yuan for each painting, and 7 yuan for printing. Can sell more than 50 pieces a day. Each piece of wood board painting costs 2 yuan, after printing and selling 4 to 5 yuan, can sell more than 30 pieces a day, folding keel purchase price is only 0.24 to 0.4 yuan, fan cloth 0.20 to 0.38 yuan per piece, fan paper Each piece of 0.12 to 0.18 yuan is printed on the keel of the folding fan and can be sold for 2 to 3 yuan each. It can sell nearly 100 a day. At the peak, the supply was in short supply, including other small amounts of tourist souvenirs, earning between 800 and 1,000 yuan per day. In the three-month high tourist season, Zhang Wei made a net profit of more than 60,000 yuan after deducting various expenses and expenses.
Zhang Wei’s business is so prosperous that the reasons are aimed at opportunities, adapt to market demands, and find a line of business opportunities in the gap between the market. Because it is on-site operation, intuitive and clear, creative and novel, no suspicion of counterfeit and inferior, so the fine, vivid color landscape picture, green forest and text, but no print traces and feel, so tourists (customers) are very interested. They buy while watching the special printing. This also satisfies the curiosity of tourists.
The market seems to be saturated, but as long as you are willing to work hard, you can still make new articles. Screen printing is a special printing industry, the market is still very broad, the prospects are very bright, depending on whether you have characteristics, can find the market entry point. In the tide of economy, business opportunities are unlimited, there are many financial roads, and the silk screen market is expensive to discover and excavate. Zhang Wei is a good example.
In Ning’an City, Heilongjiang Province, there is the Jingpo Lake, China’s largest (second in the world’s) high mountain barrier lake. It was a volcanic eruption that occurred more than 10,000 years ago. It is a famous summer resort in northeastern China, and is also known as the "underground forest" in the country. Zhang Wei’s home is in the town of Tokyo not far from Jingpo Lake. After not promoting sales, he decided to develop screen-printed tourist souvenirs on the spot. To this end, he visited Qingdao, Hebei Xiong County, Wenzhou, Jinxiang Town and other places, inspected in detail the market capacity of screen printing, development prospects and related technologies.
He went to Mudanjiang Guohua Screen Printing School and learned about the latest screen printing technology such as sublimation transfer printing. He purchased a small-size, light-weight, easy-to-handle screen printing machine and various inks. He recruited several schools nearby. The trainees, before the arrival of the tourist season this summer, rented a decisive space near Jingpo Lake’s famous scenic spots, erected a mobile home, and sold live cultural souvenirs on-site at the printing site. He prepared a variety of screens, in cultural shirts, On the wooden panels, paintings and folding fan surfaces, silk screens are printed on the eight landscapes of Jingbo Lake, such as Diaohuilou Waterfall, Pearl Gate, and “Underground Forestâ€, and the words “Jingpo Lake Tourism Memorial†and “Underground Forest Tourism Memorial†are displayed. Selling these tourist souvenirs on the spot to Chinese and foreign tourists who come to sightseeing and summer resorts, the effect is good, contrary to Zhang Wei's expectations. He can sell more than 60 cultural shirts each day, selling 12-15 yuan each, deducting costs and other expenses, each earning 6-8 yuan, 3 yuan for each painting, and 7 yuan for printing. Can sell more than 50 pieces a day. Each piece of wood board painting costs 2 yuan, after printing and selling 4 to 5 yuan, can sell more than 30 pieces a day, folding keel purchase price is only 0.24 to 0.4 yuan, fan cloth 0.20 to 0.38 yuan per piece, fan paper Each piece of 0.12 to 0.18 yuan is printed on the keel of the folding fan and can be sold for 2 to 3 yuan each. It can sell nearly 100 a day. At the peak, the supply was in short supply, including other small amounts of tourist souvenirs, earning between 800 and 1,000 yuan per day. In the three-month high tourist season, Zhang Wei made a net profit of more than 60,000 yuan after deducting various expenses and expenses.
Zhang Wei’s business is so prosperous that the reasons are aimed at opportunities, adapt to market demands, and find a line of business opportunities in the gap between the market. Because it is on-site operation, intuitive and clear, creative and novel, no suspicion of counterfeit and inferior, so the fine, vivid color landscape picture, green forest and text, but no print traces and feel, so tourists (customers) are very interested. They buy while watching the special printing. This also satisfies the curiosity of tourists.
The market seems to be saturated, but as long as you are willing to work hard, you can still make new articles. Screen printing is a special printing industry, the market is still very broad, the prospects are very bright, depending on whether you have characteristics, can find the market entry point. In the tide of economy, business opportunities are unlimited, there are many financial roads, and the silk screen market is expensive to discover and excavate. Zhang Wei is a good example.
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