â– 2000 Richemont (Richemont) acquisition of Shanghai Tang (Shanghai)
In 1994, Hong Kong resident David Tung opened his first Shanghai beachwear store in Hong Kong. In 2000 the brand was acquired by the luxury group Richemont, becoming the first Chinese domestic brand to enter the international luxury goods group. When western fashion swept through almost all of China, it provided a Chinese-style international fashion that enabled thousands of women to dress cheongsam again for various occasions. Its main source of inspiration is the old Shanghai sentiment of the 1930s, which successfully transformed Shanghai Beach into a leading international fashion lifestyle brand and now has 40 boutiques around the world.
â– 2000 Versace (Versace) officially came to China
For more than a decade after Mr. Versace's assassination, the brand, as legendary as its founder, finally came to China. But she came a bit late, this time China has too many luxury brands. But it still divides a piece of China's market with great strength.
â– 2000 Vacheron Constantin (Vacheron Constantin) to China
One of the top 10 Swiss watches in the minds of Chinese people is to open its first store in Xin Dong, a marketplace in Beijing's Wangfujing Street.
â– 2001 Tiffany (Tiffany) China shop
To be sure, although Tiffany officially came to China in 2001, Audrey Hepburn's elegant life is that many Chinese women want to experience through this brand.
April 2004 Giorgio Armani for the first time in China
On April 14, 2004, Giorgio Armani, a famous Italian fashion designer and fashion tycoon, arrived in Beijing for a week-long first trip to China. After staying at the Palace Hotel in Beijing, he even visited the Forbidden City without a time difference. Later on the 17th held in the Bund of Shanghai 1100 square meters of Giorgio Armani flagship store opening ceremony and fashion conference, and face to face communication with Chinese reporters, and then he went to Hong Kong held the 2004 autumn and winter series of fashion releases.
â– May 2004 Cartier (Shanghai Museum Exhibition)
In May 2004, Cartier organized the Cartier Art Treasure Show in Shanghai Museum for a period of two months. A collection of Cartier treasures and contemporary masterpieces borrowed from private collectors, many of which are displayed for the first time to the public. Including the treasures that Cartier designed for the Duchess of Windsor, the legendary historical figure from the 1930s to the 1960s, including her favorite sapphire leopard brooches; the largest diamond necklace ever created in 1928 by Patiala, the Indian kingdom, , As well as the British crown king George V ordered 19 crown and so on. For the first time, Chinese audiences have enjoyed world-class luxury jewelery and watchmaking masterpieces. As many as 500 Cartier-branded VIPs and friends from all over the world came together to make their brand recognition unprecedented in China.
â– September 2004 Richemont Group Temple "watch miracle"
Richemont, represented by Franco Cologni, organized a high-end watch brand exhibition entitled "Miracle of Clocks and Watch" at the Cultural Palace of the Chinese People in Beijing. The exhibition will reproduce the history of Haute Horlogerie for centuries, showcasing the craftsmanship and exquisite workmanship of watch making, and watchmakers, enamel technicians, engravers and gemstones masters demonstrate their skills to the general public, Technology Helps Beijing Palace Museum Repair a Clockwork Antiquing in the Forbidden City. This is the first time that Richemont's top ten watch brands will meet for the first time in China to showcase their masterpieces of high technology. The top ten brands are: Lange, celebrities, Cartier, Dunhill, IWC, Jaeger Leung, Montblanc, Panerai, Piaget, and Vacheron Constantin.
â– 2005 Patek Philippe stores settled in Shanghai
Even a hundred years ago, Patek Philippe watches could be found in China, but in fact, it was not until September 16, 2005 that Patek Philippe, the head of the world's top ten watches, came to China and settled on the Bund 18 in Shanghai. Geneva and Paris after the world's third store.
â– 2005 Valentino come to China
When Valentino opened its first store in Beijing Oriental Xintiandi in 2005, people really saw the strength of this Italian national treasure designer. For many years the original "Valentino" fascination, are looking for its shadow.
â– May 2005 Prada Shanghai Skirt Exhibition
Waist Down Dresses The first exhibition began in 2004-2005 at the Prada Epicenter in Aoyama, Tokyo. The second stop of the global tour is the famous Peace Hotel in Shanghai. Meanwhile, it faces the beautiful historical Bund and the dynamic Pudong New Area with its modern atmosphere. Waist Down Skirt is a unique exhibition dedicated to dresses, as the name of the exhibition shows, dresses convey the beautiful legend under the waist of women. In this exhibition, all the gorgeous ideas that can be incorporated into the dresses are unveiled in the unparalleled dresses that Miuccia Prada has carefully selected since the Prada brand's first-quarter ready-to-wear collection. Then a "Devil Wears Prada" hit the film, making Prada become the kingdom of fashion kingdom the best choice, but also become the Chinese fashion FANS explore the secrets of fashion can not do without the brand.
â– May 2006 Rolex (Rolex) came to Beijing
Rolex opened its first boutique in Beijing Oriental Plaza, an independent watch company world famous for its classic and reliable "Oyster" watch.
â– October 2007 Fendi Great Wall Great Show
On the evening of October 19, 2007, the flag of double F on both sides of Juyongguan Great Wall beacon rose. Karl Lagerfeld carried Fendi's spring / summer 2008 fashion to the Great Wall, a great historical and cultural heritage of mankind. Lagerfeld said that when he portrayed the F symbol 40 years ago, he did not dare to imagine one day spreading over the Great Wall. This time he started using 88 models, including many Chinese models, and many of the clothing is just introduced at the Milan Fashion Week clothing. Spent 10 million US dollars, luxury and fantastic, so that the Fendi brand from Chinese well known. Bernard Arnault, president of LVMH, which owns Fendi, said why Great Wall was chosen as a showground: "Because here will be the fastest growing economy in the world for the next 25 years, Fendi wants to have a place in the country."
â– October 2008 Alfred Dunhill (Dunhill) Shanghai House
In 1993, Dunhill first landing in Shanghai. In 2008, Dunhill built its third "Dunhill House" in the world at No. 796 Huaihai Road in downtown Shanghai (the first in London and the second in Tokyo). The renovated Dunhill Shanghai House is surrounded by beautiful English gardens, where the brand offers its guests an unforgettable retail experience, advanced British customization, personal grooming and personal concierge services, along with fine restaurants and bars. This leading UK luxury brand in the manufacture of men's wear and accessories introduces an exclusive concept of luxury lifestyle that combines contemporary tastes and experiential retail concepts for men. For most stores with only retail features, the versatile Dunhill Home is stunningly stunning.
â– From October to November 2008, Rolex held its first exhibition in China
From October 28, 2008 to November 3, 2008, Rolex organized a one-week Rolex brand story at Beijing Financial Street International Convention Center. The five spiers of the Rolex crown were all turned into exhibition halls of different themes. Five topics include: classic heritage, excellent performance, Oyster experience, appreciation galleries, achievement partners. As the first exhibition in China to spend huge sums, continued Rolex has always been a low-key style, only to accept invited guests to share Rolex brand history. This is a brand experience of rich multimedia elements, the scene filled with plasma display, interactive touch screen for interactive animation, 330-degree video projection, will lead the VIP behind the scenes from the watch production, and gradually Learn more about areas that have not been revealed yet.
â– June 2009, Gucci Shanghai flagship store opened Frida Giannini China trip
June 6, 2009 Gucci is located in Shanghai Golden Eagle International Shopping Plaza, the new flagship store grand opening, covering 1,600 square meters, is located at the intersection of Nanjing West Road and Shaanxi North Road, called prime locations in Shanghai, brand design director Frida Giannini visit The opening scene. This is also Frida's first trip to China to visit Beijing's glittering children's ophthalmology hospital for treatment of impaired children with impaired vision. Intimate interaction with children, on behalf of Gucci also accepted the China Children and Teenager Foundation. In recognition of Gucci in China Of the sustained charity dedication and presented the "China Children's Star Enterprise" award.
September 2009 Cartier Palace Treasures exhibition
Following the exhibition of the Shanghai Museum five years ago, the Cartier Treasures Art Exhibition, which once again came to China, selected the exhibition site at the Temple of Heaven, China's highest standard art sanctuary, Beijing's Forbidden City Museum. The exhibition, held from September 5 to November 22, 2009, featured a total of 346 antique treasures selected from the Cartier Collection of the Arts. In addition to jewelery, watches, timepieces and accessories, precious design manuscripts, archival documents and gypsum modules exhibited on the outside of the Cartier Documentation Library will be on display. The deep origins of Cartier and the European royal family, the eternal charm of treasure art to show all these classic exhibits. Some collections also reflect the influence of Chinese culture on the creation of Cartier. A variety of jewelery artworks full of Chinese elements are the perfect crystallization of Cartier's compatibility with East and West decorative arts. They also verify the centennial love between Cartier and China and are also the global luxury goods Industry leaders for the deepest praise of Chinese civilization and art.
â– December 2009, Chanel "Shanghai - Paris" senior custom big show
December 5, Chanel "Shanghai - Paris," a custom-made big show under the Huangpu River Huangpu Park, relying on the Huangpu River 85-foot barge built a conference venue that can accommodate 800 people, Ambilight on the other side of the city at night will become the best background T station. "Barge will be a new decoration for the conference," Karl Lagerfeld is in Shanghai, held a grand press conference, "We do not want to do what has been done, it is not Chanel's style." Meanwhile, Chanel in Shanghai The Bund Peninsula Hotel 480 square meters of flagship store grand opening.
April 2010, Clavin Klein full line of brand released in autumn and winter of 2010
On the evening of April 16, Peninsula 1919, a creative park in Shanghai's Wusongkou, on the Huangpu River, showed a different scene from what it used to be: a former cotton textile factory that brought together Eva Mendes from the United States, Japan's soccer star Hidetoshi Nakata, Korean film star Lin Hsiu-ching, Taiwanese idol Ethan Ruan, Supermodel cuckoo, Liu Wen and famous Chinese film and television actress Liu Ye and other big names. Calvin Klein night show in the autumn of 2010, which is Calvin Klein company since 1994 for the first time gathered all the company's brand in the same fashion show. Francisco Costa, creative director for Calvin Klein Collection, Tom Murry, chairman and chief operating officer, came to Shanghai to host the big fashion show with more than 70 models.
April 2010, LV Shanghai store opened in double
French brand Louis Vuitton (LOUIS VUITTON) has always been critical of opening flagship store, April 28, the opening of the Expo on the eve of the LV has opened the same day in Shanghai, two flagship store, this "same day same city double store" situation LV history is unprecedented. At this point, LV in mainland China 7 flagship stores, there are 3 standing on both sides of the Huangpu River in Shanghai. Huaihai Road, Shanghai Huaihai Road shopping district in the flagship store in Huaihai, the outer walls to more than 42,000 Louis Vuitton MONOGRAM flower decoration held LED construction, the store by the "sky of the ladder," Rotary Staircase connected to the first floor; Lujiazui Finance District Pudong flagship store, then covered with etching embossed LV capital letter abbreviation for the design concept of giant glass with LED screen construction, especially the night sparkling. Each area uses a different concept of private salon design, even the ceiling are hanging LV collection of artists.
â– May 2010, Dior (Dior) Shanghai Bund released 2011 early spring series
The evening of May 15, Christian Dior Cruise 2011 conference wrapped up a section of the Bund Linjiang, the star attracted numerous onlookers, had only accommodate 500 white tent invited nearly a thousand star media and VIP guests release The scene corridor full of people, there are a large number of media and VIP guests stranded off the scene, the popularity of the extremely prosperous. A small movie directed by John Galliano was taken as a prelude to the show, and was arranged in the same way as a short film directed by Karl Lagerfeld at Chanel on the banks of the Huangpu River.
â– May 2010, Swatch Peace Hotel Arts Center was officially opened
May 26, Swatch Peace Hotel Arts Center was officially opened, its operational philosophy can be described as extraordinary: it will retail space and hotel functions into one, invited artists to come here to live and create. Four of the Swatch Group brands - Breguet, Blancpain, Omega and Swatch each have their own flagship store on the first floor. Small Hayek, president of the Swatch Group, was there.
July 2010, Zegna Centennial
The evening of July 8, Zegna's two major brands Ermenegildo Zegna and Z Zegna in the Shanghai Concert Hall held the 2010 autumn and winter series release, the family's fourth generation descendants Gildo, Paolo and Anna Zegna curtain call to people after the conference in honor of Zegna One hundred years passed from 1910 to 2010. Despite the show site temperature as high as thirty degrees Celsius, but hundreds of guests still sweat in the sultry summer night watch wrapped in tight winter clothes male model show. At the same time the brand in cooperation with other well-known luxury brands, jointly launched a series of limited edition products Zegna Centennial.