Tissot's new advertising image hopes to convey the "IN TOUCH WITH YOUR TIME" (the moment you touched) the latest brand concept. The image subverts the tradition of the clock and watch advertising still-life shooting techniques, creatively capture Ambassador Tissot dynamic ambassador in the moment, the overall image more life, real, like black and white movies on paper. This shooting interpretation of Tissot as civilians and approachable luxury - boutique should be practical, rather than unscrupulous display.
Ambassadors who have completed the filming include IndyCar and NASCAR® female driver Danica Patrick, the famous movie star DiBaga Partonini, European soccer player Mike Owen in 2002, 2006 Grand Prix winner Nick • Haydn. In addition, Barbie Hsu (big S) also completed the filming on February 24. After the shooting of Big S, Jeff and his production team immediately rushed to Shanghai to prepare for Huang Xiaoming's filming. Each filming has many stories, and brand ambassadors will also Tissot spirit to the extreme, they are without fear of rain, windy or cold environment, and strive to perfect performance.
Huang Xiaoming filming in the scene of the old theater
March 1, for the first time as a spokesman for the filming Tic Taciturn advertising Huang Xiaoming came to Shanghai, the fashion capital. The film crew chose Xiaoming for downtown shooting in the middle of nowhere. Tissot International PR director Mary also made a special trip to Shanghai, the filming process "moment of moving you."
Innovative ideas in the traditional film art tradition of the old auditorium
Early in the morning, the film crew started indoor indoors and the framework of an old auditorium was shown in the studio. Dim lighting, thin smoke, old projector projecting the film of light and shadow, Huang Xiaoming wearing only thinking of 1957 automatic mechanical collector's Edition, take a look at the momentum of the situation, outlines the beautiful picture. Accompanied by Jeff's shutter sound, recorded not only the art of the film era, but the tradition of Tissot in the tradition of new ideas.
Tissot only Star 1957 Automatic Mechanical Collector's Edition
Just as Huang Xiaoming Wristmas Wristwatches 1957 automatic mechanical collector's Edition, the watch's design inspired by Tissot in 1957 launched several watches. In the only thinking of the design, Tissot watchmaker into the latest fashion concept, using the best materials. In order to meet the current trend of the large dial, the watch case diameter of 40 mm design, at the same time, the watch is also used very accurate ETA 2836-2 mechanical movement, vibration frequency 28,800 / h, power reserve up to 42 hour. In order to pay tribute to the classic 1957 model, the watch also set the most popular calendar window on the dial. Tissot engraved on the dial retro logo, bearing a long history of Tissot. The watch also uses a retro clasp, once again demonstrated the commemoration of innovation Tissot. Available in four styles, the collection features vintage black or brown leather straps and a 316L stainless steel or PVD case to cater to contemporary tastes and buying trends.
Huang Xiaoming Tissot traditional and innovative ideas deduce most vividly, his investment seems to allow the studio back in time, the charm of film art brings out the beauty of the ancient Meaningful. Strong team behind the scenes with the photographer, passing out Tissot's "innovation, from the tradition."