Book cover creation beauty design discussion (1)

Cover design, first, creativity, second, composition, and third, color. Creativity, regardless of soil and ocean, figurative and abstract, must possess the characteristics of books and periodicals. Composition, no matter abundance or simplicity, or bleakness or prowess, must strive to express ideas and colors in an appropriate manner. Color is because the books and periodicals are close to the reader's graphic arts. Generally, the hue should not be too strong and strong. The old generation designer Mr. Zhang Cizhong said: “We must be fresh but not brilliant, bright and not shiny, old and grey instead of old, dark and not heavy.” In short, there must be scholarship. Below, I have selected some of my works and wrote them in written form.

"Law translation troupe": The point-colored olive branches are arranged in a compact pattern, with a sense of booklines; the full-bodied Song-style publication name is particularly striking against the backdrop of light-brown patterns and pinyin letters. The entire design is concise and the black and white ash is clearly structured.

"October": The exaggerated and distorted dot-flowers are full of irregular compositions, and their vitality leads to the prosperity of literature and the quality of publications. The darker background of the Ching Lin not only makes the titles prominent but also seems more subtle and deep.

"Women's Studies": "Women are made of water." The cover of the six issues throughout the year uses patterns of water with different shapes and light patterns. The misalignment and rendering of the titles is to contrast the strength of the lyrical watermarks. The purpose of the titles is to be arranged in parallel for the static and stable composition of the motion.

"Woodpecker": In order to reflect the characteristics of the publication, I selected six forest areas in order of season. The composition of the first period is between the faint, cold and chilly mountains. A cluster of peach blossoms in full bloom. The patterns and titles of the eclosion treatment not only create a depth of field with the bottom lining, but also enrich the content of the publication.

(to be continued)