How to design export goods packaging according to the characteristics of regional culture

The use of packaging colors must understand the love and taboos of color in some countries and nations. The proper use of packaging colors, packaging can make people have a sense of beauty, on the contrary, if you do not understand the love and taboo of some countries, national colors, export goods may have unexpected situations.

Mr. Nishi Tianfeng, executive director of the All-Japan Export Packaging Industry Association, who has been engaged in export packaging business, has written a book titled “The Taboo of Colors in Various Countries” based on his many years of experience. Here, he extracts some references for packaging designers.

Some countries in Asia

Indian red indicates vitality, activity and fanaticism. Green means truth, and it means that the pursuit of knowledge also means peace and hope. Yellow represents the color of the sun and represents gorgeous and brilliant. Purple is a color that calms people, but it also reminds people of sorrow.

The taboo is the brown tung tree and the rooster who reported it.

Myanmar prefers solid colors. The Buddhist dress is yellow, it is the only religious color.

The Sri Lankan Red (Communist Party) and the Green (Conservative Party) have important political significance. Usually party members wear these two colors of clothes.

Malaysian green is usually of religious significance, but it can also be used commercially. Yellow represents the color of the Islamic monarch. Malaysians absolutely do not wear yellow clothes. Even Chinese who live in Malaysia avoid yellow.

In the Philippines, their favorite colors are: red, green, blue, dark purple, orange, and yellow. Especially the bright reds and yellows are very popular with locals living in the Philippine archipelago.

Thailand loves solid colors and prefers to use solid colors, from clothing to advertising. Thai people generally like red, white and blue. Yellow is the color that symbolizes the Thai throne. According to their habits, the traditional "weekdays" are still popular today: Sunday - Red; Monday - Yellow; Tuesday - Pink; Wednesday - Green; Thursday - Orange; Friday - Light Blue Saturday - light purple.

Islamic countries and Israel

The Arab Republic of Egypt Generally speaking, the Egyptians’ favorite color is green. Most uneducated people believe that the blue is evil. The Egyptians traditionally had a special interest in primary colors, and often used the following three colors together:

Red, yellow, blue;

Red, blue, white;

Dark red, light yellow, white;

Dark blue, light blue, white;

Blue, pure yellow, black.

In Egypt, various ancient traditions still remain. Lotus and crocodile as Egyptian totems are seen as sacred and inviolable.

The Iraqi people’s favorite color in the Republic of Iraq is Islam’s green and black. In Iraq, all foreign reception agencies use red for marking and police vehicles use grey. In addition, wear dark blue clothes during mourning. Because the flag's coconut green has a sense of totem, it avoids business use.

Israeli Israelis like white and sky blue very much. However, these colors are not used commercially. In the Middle Ages, the Jewish people living in various countries of the world were forced to wear yellow clothes. After Hitler came to power, the Jews were enslaved by fascism, and they were forced to wear yellow clothes again. Therefore, yellow is seen as an auspicious symbol in Israel and hated by the people. In Judaism, the sacred colors are red, blue, purple, and white. For Christianity, green is deeper than blue. In the Hebrews and

In the Christian tradition, color symbolism is still praised. Blue mainly represents the color of God (the ruler of all things). Green represents faith, eternal life, meditation. The green used at Easter symbolizes the resurrection of Jesus, and the light green symbolizes baptism.

Pakistanis in the Islamic Republic of Pakistan generally prefer solid colors. The emerald green of the flag is the most popular universal color. Yellow is particularly unpopular due to religion and prejudice.

The Yellow Syrian Arab Republic is a symbol of death. Muslims hate it very much. The colors that Syrians like are in order: blue, red, and green.

The people of the Moroccan Kingdom of Morocco in the eastern part of the country particularly like red and yellow; the people of the western region have a deep prejudice against the two colors.

The Tunisian Republic of Tunisia is also an Islamic country and therefore particularly likes green, followed by white and red. White and blue are very much loved by the Jewish family in the country.

The Turkish Republic generally prefers solid colors, especially for the crimson and white industries.

For political reasons, the Federal Republic of Germany is uniquely biased against the next few colors. For example, brown, black, dark blue shirts and red ties are particularly annoying. Most people prefer solid colors, especially southerners prefer solid colors to northerners.

Holland likes orange and blue, especially orange, and is widely used in people's festivals.

France is very disgusted with green cloth because it makes people think of the old German army uniforms. In France, men have a habit of wearing blue clothes and women wearing pink clothes. The opposite is true in eastern France.

The green color of Ireland's traditional Dutch Milk Vetch (Irish National Flower) is the favorite color of people. In general, intense colors are more popular than intermediate colors. As a prejudice in color, they hate the orange color that represents Alsace and the Protestant church. The colors of ancient Irish symbols are: Black (North), White (South), Purple (East), Dark Brown (West).

Italian green symbolizes a beautiful land. White symbolizes the snow in the Alps and the spirit of justice and peace. Red represents the blood of patriotism.

British color symbolism and badges have been widely popular. Even today, famous companies, schools and football teams still use badges symbolizing color.

· Gold (or yellow and white): A symbol of honor and loyalty.

· Silver (or white): Express faith and purity.

· Red: Symbolizes courage and enthusiasm.

Blue: It means respect and honesty.

Black: It means sorrow and regret.

Green: It means youth and hope.

Purple: It means the throne and nobility.

Orange: It means intelligence and generosity.

· Purple: symbolizes the spirit of sacrifice.

Swiss black is a funeral. In addition to serving funerals, Swiss people rarely wear black clothes. However, the color of the car is generally like black. The red and white colors of the flag are the most popular and they love to use red and white at the same time.

Some products related to farmers' art such as textiles and furniture generally prefer pure colors and vivid colors.

North American countries

Colors that are generally light and clean in the United States are popular, such as ivory, light green, light blue, yellow, pink, and light tan. Surveys by psychologists have shown that light colors are more popular in color; bright, bright colors are more popular than dark colors.

In addition to a few minority villages affected by religion, Canada generally does not have a significant color hobby. However, the colors affected by religion generally have little effect on the market.