[China Packaging Network News] The current environment of the packaging industry provides a prerequisite for the development of digital packaging and printing technology. From the point of view of the development of commercial printing, digital printing technology first entered the packaging field, and eventually it will evolve into one of the mainstream technologies. Commercial printing companies understand the trends of digital printing technology thoroughly, so at first they realized that being the first to eat crabs could create new opportunities.
High value-added features, short editions, and shortcuts all create high profits for enterprises. When traditional printing volumes begin to decline gradually, digital printing volumes have steadily increased. The past of commercial printing companies is just like the packaging printing industry currently facing digital printing technology. High adaptability is a key factor for digital printing technology to successfully occupy the commercial printing market. This advantage is equally applicable to the packaging industry, especially the clear features that can handle a variety of substrates, and flexible packaging, cardboard and hard plastic can easily deal with the three major areas. With the continuous advancement of digital printing technology, the current solution on the market has been successfully applied to the fields of film, plastics, folding cartons and corrugated paper, and the treatment of various thin papers is better than the traditional flexo presses. The challenges faced by early commercial printing companies in adopting digital printing technology include workflow and postpress solutions. Today, many workflows and post-press manufacturers have introduced various solutions that can be applied to offset printing and digital printing systems.
With the constant penetration of this technology in the packaging field, the advantages of digital printing technology will become more pronounced, and the performance of the workflow and the postpress system will be more stable. Compared with commercial printing competitors, packaging and printing companies have matured and independent technologies a decade ago. In terms of design capabilities, the current needs of brand vendors are more biased toward complex and efficient product design, which creates the conditions for the development of digital printing technology in the packaging field. Commercial printing companies need to be able to conduct business expansion by training the sales team for a long period of time and then convincing customers of the advantages of digital printing.
For many commercial printing companies, offset printing machines require a large number of orders to operate, but the profit margin is very low. Therefore, it is relatively difficult to create new growth points for companies.
Some packaging companies that have entered the digital printing industry early have gradually begun to see the benefits. At the same time, when dealing with a variety of printing jobs, packaging and printing companies are more properly handled than commercial printing companies. At present, long-run printing is still the choice of most companies in the field of packaging and printing. However, the opportunities brought by the advantages of short-term printing and quick switching of digital printing have already become very clear. At the same time, flexo presses provide high-quality and high-efficiency advantages for long-run job printing, thus establishing its own role in future development. Unlike the customers of all walks of life that are owned by commercial printing companies, the customers of packaging and printing companies mainly focus on brand suppliers. In the 21st century, the global demand for solutions, single product proliferation, cost reduction, and personalization are obvious. The current real needs of the above brands and consumers are prompting packaging companies to change through innovation.
The pace of international market development is accelerating, which requires the packaging company's international network can provide customers with any number of uniform standardized quality and color print.
In short, consumers are very interested in short-form prints that are quickly realized, and the demand for packaging materials of products is more diversified. For print quality and color, products that can be processed by traditional printing methods are desired. If you understand the advantages of using digital printing technology for packaging companies today, this is like yesterday's commercial printing industry. It seems that digital printing technology represents the future of packaging and printing companies.
For these advantages of digital printing, packaging and printing companies need to be clear about future growth areas and strategic plans. The current brand name's demand for product packaging will place greater emphasis on personalization. The potential for future development of personalized packaging and printing is huge, and it is only possible to use digital printing technology as soon as possible to achieve everything.