With the continuous improvement of household consumption capacity and the constant change of consumption concept, the consumption of pregnant and baby products in China has entered a stage of rapid growth. At the 2016 CBME China Baby and Child Show, which opened on July 20th, nearly 3,000 brands from around the world attended the exhibition. The exhibition address was moved from the original Shanghai New International Expo Center to the National Convention and Exhibition Center. The exhibition area has also increased from 205,000 to 223,305 square meters, and the number of exhibitors has reached 2,366. The rapid growth of the Chinese baby market is evident.
The baby market has a strong development momentum, and the implementation of the two-child policy has also brought the toy industry closer to the maternal and child market. It is understood that in this year's CBME pregnancy and baby exhibition, science and technology, innovation, education and music and other toys are generally welcomed, it is worth noting that the application of AR (augmented reality) technology in early education toys, let the mother Consumption in the baby market has become more diversified, and as a catalyst has increased consumer interest in high-tech toys.
However, from the current stage, most of the AR toys still remain at a relatively simple and preliminary stage. Not only are the types single, the homogenization competition is serious, but there are also problems such as uneven product quality. The rapid growth of the market, the accelerated demand for consumption and the concept of the concept highlight the urgent need for technological innovation in the AR toy industry and promote the upgrading of industrial structure.
In the face of fierce competition in the industry, there is no doubt that brands that are innovative and can break through homogenization will be more competitive. At the 2016 CBME Pregnancy and Baby Fair, Cubs brought a new product, the AR Globe, to the public, including the Sina Parenting, Documentary Channel, China Baby Network, Youku Parents and other media and on-site guests.
Mr. Chen Xingang, senior vice president of the company, introduced to Sina Parenting. The AR globe is a globe that has been redefined by Little Bear Neo with AR technology. It is a “life-giving†product and is expected to be officially launched in mid-August. By scanning mobile terminals such as mobile phones or iPads, children can see the basic information of the world's maps, buildings, animals, natural disasters, etc. from the AR globe, realize the interaction with the virtual globe, and even observe the operation of the nine planets. A series of scenes that are impossible for a traditional globe.
â–² Mr. Chen Xingang, Senior Vice President of Central Digital Holdings, accepted an interview with Sina Parents
As the world's leading creative technology children's brand under the leadership of the company, Cubs is committed to using technology to create dreams for children. This time with the AR globe, it is practicing its own brand concept. As we all know, the traditional globe has always been defined as a science and education tool, and as an important way to understand the world, the globe is restricted by its own physical, static, professional and other attributes, and the curiosity of children exploring the world is excluded. . The launch of the Cubs Neo's AR globe undoubtedly breaks through the limitations of traditional globes and makes children's ways of knowing the world more interesting.
More importantly, in today's AR early education toy consumer market, not only the single category, but also the market is almost saturated, and this new product brought by the little bear Neo is using the world's leading spherical recognition and tracking technology to complete the AR. The expansion and opening up of technology at the application level has broken the industry shackles of “AR play cards†and can be said to have achieved a milestone innovation. The AR AR's AR globe will become the wind direction product of the 2016 AR early education industry.
It is understood that Cubs, as the industry's leading brand, has once again been nominated for the AWARDS Best Entrepreneur Product Award at this year's CBME exhibition! This is the third consecutive CBME AWARDS best inspiration since the Cubs participated in the CBME exhibition. The award is shortlisted. At the same time, Cubs won the CBME “2016 Service Society Award†for its outstanding performance in the leading industry, affirming the continued investment and active practice of Cubs in charity.
For the vision of future development, Mr. Zhang Weixing, vice president of the company, said in an interview with AR Sauce that the 52-episode "Little Bear Neo" cartoon has also been filmed and completed, and will soon be broadcast on hundreds of TV stations and video media across the country. And the much-anticipated MagnifierNEO will also meet with you at the end of the year. Not only that, but also a series of new listing plans for Cubs and the new listing plan are already in full swing. With a self-owned IP, technology platform and intelligent hardware construction industry, the company will use innovation to drive the brand and build a perfect ecosystem for children's creative technology.
â–² Mr. Zhang Weixing, Vice President of Central Digital Holdings, interviewed by AR Sauce
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