How to make packaging design shake the new generation of condiments market

[Chinese Packaging Network News] In major supermarkets, a few grams of spices can be seen everywhere, with chicken, hot pot ingredients, fine brioche, etc., being displayed in conspicuous places on the counter, and the sales volume has been on the rise. At present, there are two main ways of condiment packaging.

Bundle type: Bundle packs, also known as shrink wraps, bundling powdery seasonings and liquid seasonings into a cheap, easy-to-carry item. Bag-packed bulk packaging and bottled bulk packaging are common on the market.
Transparent: In the condiment market, transparent plastic packaging is a general trend. The transparent PP resin has become the most commonly used packaging material with its excellent price performance ratio. PP is more transparent and highly glossy. Adding a nucleating transparent agent will make the package better. Now many food manufacturers have switched to this kind of transparent PP and brought some economic benefits.
In the new situation, the condiment packaging industry presents the following new features:
With 80,90 after becoming the new force of family kitchen consumption, the appeal of consumption is not only confined to the traditional condiment itself, the new generation of forces also put forward requirements for the packaging and design of condiments. Personalization, fashion, and multi-functionality have become potential requirements.
The development of e-commerce has driven the increase of cross-regional trade. In the transaction process of condiments, logistics and transportation have become an indispensable link. Especially in the C-side transaction process for 80 and 90, the proportion of logistics and transportation has increased year by year. Convenient packaging features such as convenience and robustness are highlighted.
Food safety and environmental safety are particularly important in today's China. Whether or not condiment packaging materials are environmentally friendly and safe, and the application of new packaging technologies are indirectly or directly affecting the production and development of companies.
Modern people all know that the pursuit of enjoyment, spices have a fresh, fragrant, spicy taste, the product is very popular with consumers. Coupled with the originality of packaging design, giving a strong visual impact, modeling more and more beautiful, more innovative future.

Posted on