**Technological Innovation and Innovation Achievements**
*Date: August 22, 2014, 12:13 PM*
**Analysis of Innovation in the Sports Goods Industry**
The linear model of technological innovation highlights that organizational innovation serves as a prerequisite for successful corporate innovation. It creates an environment conducive to innovation and supports the development of new ideas. Technological innovation, on the other hand, is at the core of a company’s innovation capability and represents its main competitive advantage. The primary achievements of enterprise innovation include product innovation, process innovation, and organizational innovation.
**Relationship Between Technological Innovation and Innovation Outcomes**
Based on data collected by the author, Chinese sports goods enterprises face challenges in their innovation capabilities. By the end of 2009, there were over 4 million sporting goods manufacturing companies in China, along with upstream component suppliers and downstream distributors, bringing the total number of companies in the sector to around 5 million. Almost all global brands have production or distribution operations in China.
According to a report by Zoomarkrting, the total output value of the sportswear industry in China reached 65.5 billion yuan in 2009. Ruizhe Consulting predicted that the total value of sports goods in China would surpass 130 billion yuan by 2012. Meanwhile, the scale of China’s sporting goods exports has been growing year by year. In 2009, the export value was $8.916 billion, representing a 10.39% increase compared to the previous year.
This growth demonstrates how China has leveraged its cost advantages to build a massive scale in the sports goods industry, laying a strong foundation for further development. Today, Chinese-made sports goods are widely available in international markets. However, despite their large quantity and output, Chinese companies still lack competitive advantages in talent, branding, technology, and product quality. This is largely due to limitations in their innovative capabilities, which remain a major challenge for long-term sustainable growth in the sector.
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