The Influence of Green Packaging on Packaging Enterprises (II)

3, the impact of green consumption patterns and green marketing on packaging companies

From the 1980s to the 1990s, there has been a shift from the concept of healthy consumption to the concept of environmentally friendly consumption. The concept of environmental protection has become more and more popular. Many consumers not only consider the quality and price when purchasing goods, but also consider whether the product is polluting the environment in the process of production and consumption, and think that packaging should assume greater environmental responsibility. Packaging that does not meet environmental requirements not only affects people’s survival but also affects the survival of packaged products.

Green marketing is based on conventional marketing and emphasizes the organic combination of consumer demand, corporate economic and environmental benefits, and has strong marketing impact and appeal. Green packaging plays a pivotal role in green marketing. Green consumption and green marketing require packaging companies to quickly change their concepts, update their products, and green their packaging products.

Packaging Enterprises' Response to Green Packaging Management

At present, China has taken many measures in terms of green packaging and achieved certain results, but it is still lagging behind the world's advanced level. Mainly manifested in: (1) low level of scientific research and investment, low technological content of green packaging; (2) laws, regulations, policies, standards lag behind, not supporting, low level i (3) national awareness of environmental protection, especially business The lack of understanding of the importance of green packaging has resulted in poor overall results; (4) There are many problems in corporate governance that prevent the input of resources from exerting optimal benefits. The management countermeasures for packaging companies dealing with green packaging are:

l. Fully understand the development trend and importance of green packaging Enterprises should strengthen education and learning, establish a scientific development concept, unify understanding, enhance the awareness of corporate social responsibility, and cultivate the culture of green packaging companies; increase training and education, and increase the number of employees The quality.

2. Conscientiously study, understand, and implement relevant laws, regulations, policies, and standards. Enterprises should identify issues during their implementation and make proposals on their own initiative to make them more perfect and promote the development of China's green packaging.

3. Develop and apply professional talents, set up corresponding agencies to coordinate management, and establish a green packaging management system

The development of green packaging must rely on modern management, improve the level of comprehensive management, achieve a short development period, low cost and excellent quality. Doing a good job in quality management is the central link in the development of green packaging products and is the key to achieving a virtuous circle of economy. The formation of product quality must go through eight stages: market research, product development, manufacturing process, procurement, production, inspection, sales, and service. The product quality is determined by the changes in the quality factors during the product formation process. It is necessary to control the quality of products, machines, materials, methods, rings and other factors within the optimal state.

The purpose of establishing a quality information management process is to evaluate the completion of the quality objectives and identify the areas that need improvement. The quality information management process includes the name, record, delivery, statistics, analysis, and reporting methods of quality information and related responsibilities. Strengthen the review of quality system documentation and strengthen the review of top management. Develop green packaging and establish strict quality inspection standards. Enterprises should establish a green packaging management system to formulate, implement and maintain green packaging guidelines, conduct management and review, etc. For manufacturers who produce packaging materials and containers, it is not enough to just “energy saving, recycling, and reuse”. Starting from the long-term interests, a green packaging management system should be established and certified by an authoritative organization. Green packaging management system will guide enterprises to continuously improve their environmental behavior so as to win the market in competition.

When a company establishes and uses a green packaging management system, it needs a system evaluation method to evaluate the company's environmental impact and resource regeneration data. Therefore, it is necessary to establish a green packaging evaluation system. In order to express the assessment results using quantitative data, the “Life Cycle Assessment (LCA) method” can be used for evaluation. Implementation of "prevention-based" requires companies to adopt "green technology" and "clean process" to carry out "full-process" control. In this way, in order to make every aspect of product packaging pass LCA evaluation, the company can obtain “green enterprise” and corresponding green standards, and the product packaging it produces is “green packaging”.

4. Increase investment in green packaging science and technology, strengthen cooperation with scientific research institutes, and ensure the success of scientific research and development with management measures. According to the development status of China's green packaging, the funds invested by enterprises are pitifully low. The reason for this is that the lack of funds for the company itself and the investment in the development of green packaging do not necessarily result in corresponding outputs. However, if companies want to truly develop, they must adapt to the development of the times. As a packaging company, grasping and applying green packaging technology is conducive to the prosperity of enterprises, the protection of the environment and human health. The lack of funds is indeed a big problem. The operation of enterprise management has considerable knowledge. The funds invested must not only be within the range that the enterprise can afford, but also make the funds worthwhile and get the proper value return. It can be said that the management of funds is related to the smooth progress of production, the beneficial use of technology and the popularity of products. In short, for the harmonious development of man and nature, investment in the development of green packaging is a matter for packaging companies to ponder.

Excerpt from: China Packaging Industry