The home furnishing industry, which has developed rapidly for nearly 30 years with strong market demand, has entered the “cold period†with the slowdown of global economic growth in recent years. At the "2013 China Home Furnishing Industry Summit Forum" held at Shanghai Global Harbor yesterday, the guests admitted that the reshuffle effect of the home industry has already appeared. Under the new situation, the development of corporate branding is imminent.
Ding Zuohong, president of the National Federation of Industry and Commerce Furniture and Decoration Industry Association and president of Yuexing Household Group, pointed out that in the past, the era of extensive production in the domestic household industry has ended, and the way to obtain orders through low labor costs is difficult to sustain. With the increase in domestic labor costs, Affected by factors such as the appreciation of the renminbi, Chinese companies can no longer afford the low prices in the past.
Wang Zhongming, secretary-general of the National Federation of Industry and Commerce, said that China's household industry has an output value of more than one trillion yuan per year, but no one company can account for more than 1%, and industry concentration is low. This aspect shows that the industry is balanced and stable, but on the other hand, it means that it is brewing a huge space, can produce a stronger and stronger enterprise, and compete with international groups.
How to break through in the chaos of the industry? Ding Zuohong believes that Chinese companies should fundamentally change their mindset and create a transformation from China to China. He pointed out that in the future, enterprises must achieve brand development and form a competitive and well-known brand. "Chinese brands will not rely on price and quality to win the market in the future."
In addition to brand development, further upgrading of distribution channels is also crucial. Shanghai Yuexing Home Plaza, located on Macau Road, is also undergoing a comprehensive upgrade to further promote consumption.
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