Can the product and price system of online and offline be unified? How to balance the interests of the old and new channels? Who will do the last mile of the brand and service? How to do?
On September 5th, the “China Furniture E-commerce Development Summit†was held in the D Conference Hall on the second floor of the Dongguan Exhibition Hall 3. Yang Tao, Chairman of Cool Manju Animation Technology Co., Ltd., Liu Hong, Vice President of Gujia Home, Wang Xiaokang, General Manager of Beijing Juran Home E-Commerce Co., Ltd., Wang Yuefeng, General Manager of Haier Group's Rishun Home Service, and Zong Ji, CEO of Soho.com Le Shoujiao brand director Pan Shouzheng, non-residential general manager Wang Jun, Guangdong Jushang Internet Technology Co., Ltd. general manager Fu Kai, Winbond Media Furniture Review Network, Home Fortune Magazine CEO Liu Jie and other guests are currently hot The development of the business channel and the way out have launched a big discussion of the insights.
Nowadays, the world has entered the era of informationization and mobile Internet. Consumers have changed from information recipients to information creators. Liu Jie first proposed that everyone has no way to break away from the influence of e-commerce and network. He introduced that the furniture review network came into being. It is a third-party furniture evaluation website based on the index and evaluation of consumers' satisfaction with product service, quality and function in the process of purchasing and using furniture. . He believes that the furniture review network will change the traditional sales model and speed up the transaction.
Facing the development of e-commerce, Fu Kai proposed the fourth-generation transaction model of physical business - OAO, which is an integrated dual-store business model with integrated physical stores and online stores. Online consumers can be directed to offline stores for consumption, and consumers in offline stores can be attracted to online consumption, thereby enabling online and offline resources to communicate. Yang Tao, the chairman of Manju Animation Technology, also pointed out that the future must be the integration of store network, and the business model of store network integration is the channel of the retail channel of China's furniture industry.
Who can do a good job in e-commerce? Wang Jun, general manager of non-residential products, pointed out that after analyzing a lot of e-commerce behaviors in non-residential products, it is found that there are only two types of people who are doing e-commerce, one is technical origin, the other is retail origin. In the future, China's big e-commerce must be initiated from the dealer side. He predicted that the outbreak of furniture e-commerce will come in 2015-2017.
Wang Xiaokang, general manager of E-Commerce E-Commerce, proposed that there are three main types of e-commerce business in the future, one is traditional brand enterprises; the second is cross-border Internet and other companies that can find good business models, such as Merlot. The third is the traditional intermediate channel, such as the Red Star, the vertical e-commerce platform actually founded.
Pan Shouzheng, the brand director of Melaleuca, also shared the secret of Melaleuca's success. He said that Melaleuca put all the resources in the core of the seller, the first in the category is the key to life and death.
Here are some excerpts from the forum's wonderful views:
Consumers have changed from information recipients to information creators
Liu Jie: Let's think about a few questions: First, in the era of information and mobile Internet, is e-commerce a blessing or a blessing for traditional industries? There is an indisputable fact that we have no way to break away from the influence brought by e-commerce and networkization. Second, consumers who are in power, in the information age and in the media era, consumers are no longer passive recipients of information. They are the participants and the creators of this information. Third, the idioms of marketing have failed. The traditional idioms have “three pointsâ€: 1. Advertising materials; 2. Local media advertising; 3. Dealers Joining the store to organize some large-scale activities; the fourth is the trend of consumer consumption is changing, the lack of trust, the awareness of consumers is increasing, there are more product information inquiry and product value comparison means, and the desire to express themselves is strong. aspect.
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