Developing the Yangtze River Delta Printing Industry: Cannot Copy a Pattern

Since the advantages of the Yangtze River Delta and the Pearl River Delta in terms of geographic location and investment environment are different, it is not appropriate to preconceive the strategic goals of the regional development of the industry, and it is not appropriate to copy a certain model.

From recent data that reflect the situation of the Pearl River Delta printing industry, the Greater Pearl River Delta printing industry, including Hong Kong and Macau, is not only one of the most advantageous printing industry centers in the country, but also forms orders and beads in Hong Kong. The “front shop and factory” mode of triangular production has opened up the best combination of overseas printing markets, which is also a unique advantage of the printing industry in the Greater PRD region. The role of the printing industry in Hong Kong in promoting investment in the PRD printing industry is incomparable with the printing industry in the Yangtze River Delta. However, the printing industry in the Yangtze River Delta has its own strengths in terms of opening up to the outside world, absorbing foreign capital, and expanding overseas markets. The macro environment is favorable to the development of the printing industry in the Greater Pearl River Delta and the Yangtze River Delta. There is not much difference in the scale of the printing industry. The concentration of industries is relatively concentrated in the Pearl River Delta than in the Yangtze River Delta. The printing and scientific research education and the upstream and downstream industries in the Yangtze River Delta are Better than the Pearl River Delta. The printing industries in the Pearl River Delta and the Yangtze River Delta should learn from each other, learn from each other, and explore the best models that are conducive to the development of the regional printing industry, contributing more to the overall development of China's printing industry.

“Subcontracting Center” settled in Hangzhou, Donnelly built a factory in Shanghai, Agfa built a factory in Wuxi, and Manroland established a service center in Shanghai... All show that foreign companies, especially some internationally representative manufacturers, are optimistic about the Yangtze River Delta. The development potential of the printing industry also shows that after China's further reforms and opening up and accession to the WTO, the integration of China's economy into international economic integration has been reflected in the printing industry, and it has played a positive role in promoting the development of China's printing industry and technological progress. The domestic printing industry should take an active supportive attitude while recognizing that the competition brought by foreign merchants to the market and the pressure on domestic companies are inevitable.

Since the advantages of the Yangtze River Delta and the Pearl River Delta in terms of geographical location, investment environment, etc., are different, so it is not appropriate to preconceive the issues concerning the regional development strategic goals of the industry, and it is not appropriate to copy a certain model. The author believes that the Yangtze River Delta printing industry must first reach a consensus on the realization of the regional linkage and integration development of the industry, and then it is possible to consider its development strategy. This is much more difficult than the PRD. Over the years, the PRD printing industry has formed a close relationship with the printing industry in Hong Kong. The PRD is in the same province and district. As long as the government departments pay attention, it is easy to coordinate and plan. The Yangtze River Delta is located in two provinces. In a city, the printing industry is also a regional processing industry, and coordination and planning are quite difficult.

The author suggests that the Yangtze River Delta Printing Industry Association, with the support of the government, organizes and conducts investigations and discussions in various fields. It is also useful to discuss in certain media and create conditions for the development of the Yangtze River Delta printing industry. The Yangtze River Delta printing industry should seize the opportunities for development and find out the home base of the printing industry in the three regions in accordance with the complementary advantages of regional linkages, and initially establish a unified game rules for planning and adjusting the layout and product structure of the three printing industries. Strengthen technological innovation and development, cultivate a batch of printing enterprises with international competitiveness, make the Yangtze River Delta printing industry become the best integrated regional competitiveness in China's regional printing industry, so that investment efficiency, product quality, technological progress, management level, etc. All aspects are at the domestic advanced level and leading position.