The most powerful sales tool in the wardrobe industry has always been the terminal store. However, in the current situation of more and more home sales, the store is in surplus. Therefore, the wardrobe enterprises can not only sell the market as a magic weapon for their survival and development, but should improve the enterprise mechanism and improve their own conditions, in order to occupy a place in the strong furniture store, and avoid the withdrawal of the market with the weak supermarket.
Faced with the dilemma of home stores, the industry has various development trends, but "big home" is still the industry's dream, extending the industry chain and sales chain as much as possible. Red Star Macalline has not abandoned the implementation of the "Hundred Mall" plan. Commercial real estate model, and another way to build a "smart" home store; and home improvement, home decoration is increasingly becoming an important part of the "big home" model, Guangzhou local good luck, Hongshu Bay, Baishi home, etc. as rich as possible Your own product line. Some insiders believe that the expansion of traditional home building materials enterprises into the downstream areas of the industrial chain will be a good choice for the development of home furnishing enterprises in the next step. Home integration is a major trend.
Gao Hucheng, Minister of Commerce, said that the growth rate of household consumption has accelerated month by month and presented four “fasterâ€: commodity consumption is growing faster than catering, rural areas are faster than towns, networks are faster than entities, non-durable consumer goods are faster than durable consumer goods, but energy saving And smart home appliances, home building materials, etc. will become the growth point of the consumer market in the second half of the year, and online shopping will also become a growth point. The Ministry of Commerce plans to introduce specific measures to further invigorate circulation and promote consumption, and drive consumption of durable goods such as home appliances, homes and automobiles.
The advent of the era of big homes will once again change the ecology of the home industry. In the case of a relatively surplus store, there will be a phenomenon of “sucking goldâ€. The service is good, the brand is hard to sell, and the small and medium-sized stores with weak service and brand face a lot of survival pressure. According to the current situation of the home building materials industry, it is predicted that some enterprises will win, become bigger and stronger, enterprise branding demand will lead to big brand independent stores, and new terminals such as home clusters and brand independent store clusters may also appear.
“The people in the industry are optimistic about the future prospects of the home industry. Many companies tend to step on the brakes and only step on the gas pedal. Contrary to the market situation, at least 6 million square meters of home stores are added every year in the country, showing a surplus situation. "The head of a flooring company is so studed that the future competition in the home furnishing industry must be even more fierce. Now that the manufacturing industry is overcapacity, it needs to find a platform to digest products, which makes the expansion of the home store still exist for a long time, but the home market Excess will eventually induce the industry to reshuffle, leading to some excellent stores to win and expand, and some stores will be shuffled out.
The development of the wardrobe enterprise must largely borrow the channels and influence of the home store. When choosing a store, it is necessary to grasp the timing and occasions. It should not blindly follow the trend. It should be combined with the characteristics of the company and the softness of the store to serve the hardware facilities. Consider accepting many factors in the wardrobe and be careful to settle in.
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