Since 1993, VeriFone China Ltd. has been known for providing high-quality POS terminal equipment driven by global best practices, especially in China, a highly competitive market dominated by domestic manufacturers. VeriFone remains the only POS terminal equipment industry. Global provider.
Recently, VeriFone CEO Doug Bergeron announced the company's solution strategy, and Yu Liang, general manager of VeriFone China, believes that this move is of great significance to the development of VeriFone in China.
Yu Liang said that VeriFone's achievements have been mainly due to two reasons. First, our product portfolio is made of advanced technology, and developed in line with global industry standards, leading the market innovation trend. Secondly, it is our competitive advantage in China to continuously introduce new methods, focus on the strategic decision-making of solutions within the company, and promote their business development by providing tailor-made solutions for customers. For example, the recently launched "Gift Card Solution" can provide a new revenue-generating opportunity for customers from the printing and packaging of gift cards to the overall system of large and medium-sized enterprises to redeem portals and accounting systems.
It is understood that in February of this year, VeriFone China officially changed its name to Huierfeng (China) Information System Co., Ltd., which can be said to be an important milestone in the company's strategic development. It is VeriFone's commitment to continuous development and investment in the Chinese market. prove. “We have not only expanded the application development team but also expanded our channels to set up new offices in East China and South China, including the development of on-site service teams and local partnerships.†When mentioning the development of VeriFone in China, Yu Liang added .
Yu Liang further explained how to look at the customer's expectation of VeriFone in this emerging market in China. “We believe that the correct way to develop China's payment industry is to work closely with partners in China. This year, we are implementing cooperation. Partner recruitment program, seeking strategic partners in everything from finance to telecommunications, oil to transportation. Through our partners and clear market segmentation, we hope to expand our market in China from Beijing, Shanghai and Guangzhou. Wait for first-tier cities to develop in second- and third-tier cities."
At present, mobile payment is a very hot topic in China. In recent years, most companies in China's financial industry have begun to study the feasibility of mobile payments, and explore the possibility of implementation and pilot operations. “Where does VeriFone contribute to the latest development trend of mobile payment in China, how to participate?†On this issue, Yu Liang said: “VeriFone is committed to providing payment solutions based on NFC (Near Field Communication) technology. The program enables many companies to implement their mobile payments with our professional experience and technology to catch up with the latest developments. At the same time, we are invited to participate in the China Mobile Payments Technical Committee and are working with the People's Bank of China to develop China Mobile payment standards.
“In addition to exploring mobile payment technologies with Chinese companies, VeriFone has also deepened strategic cooperation projects with other vendors to provide more convenience services to consumers and manufacturers, such as in 2011, we and Google and large retailers. The partnership was established to begin the widespread deployment of “Google Wallet,†an Android app that enables consumers to store their existing credit card on their mobile phone, allowing them to use a virtual version of their credit card. Light on the NFC payment system at VeriFone With a tap, consumers can enjoy promotional offers and redemption coupons. This year, we have reached an agreement with Isis, a joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, to integrate Isis mobile business applications into our current and future Among the products using NFC technology, through this strategic agreement, participating companies will jointly target the Isis market in Salt Lake City and Austin, USA, including numerous retail, oil and convenience store businesses. These are all efforts we will bring to China. The consumer experience."
Finally, in the future development of VeriFone in China, Yu Liang concluded: "VeriFone will further strengthen the cooperation and depth of cooperation with Chinese partners, expanding in the banking, telecommunications, third-party payment, power industry, oil Cooperation in industry, government and other industry projects, with a view to working with partners to promote the vigorous development of China's electronic payment industry."
Recently, VeriFone CEO Doug Bergeron announced the company's solution strategy, and Yu Liang, general manager of VeriFone China, believes that this move is of great significance to the development of VeriFone in China.
Yu Liang said that VeriFone's achievements have been mainly due to two reasons. First, our product portfolio is made of advanced technology, and developed in line with global industry standards, leading the market innovation trend. Secondly, it is our competitive advantage in China to continuously introduce new methods, focus on the strategic decision-making of solutions within the company, and promote their business development by providing tailor-made solutions for customers. For example, the recently launched "Gift Card Solution" can provide a new revenue-generating opportunity for customers from the printing and packaging of gift cards to the overall system of large and medium-sized enterprises to redeem portals and accounting systems.
It is understood that in February of this year, VeriFone China officially changed its name to Huierfeng (China) Information System Co., Ltd., which can be said to be an important milestone in the company's strategic development. It is VeriFone's commitment to continuous development and investment in the Chinese market. prove. “We have not only expanded the application development team but also expanded our channels to set up new offices in East China and South China, including the development of on-site service teams and local partnerships.†When mentioning the development of VeriFone in China, Yu Liang added .
Yu Liang further explained how to look at the customer's expectation of VeriFone in this emerging market in China. “We believe that the correct way to develop China's payment industry is to work closely with partners in China. This year, we are implementing cooperation. Partner recruitment program, seeking strategic partners in everything from finance to telecommunications, oil to transportation. Through our partners and clear market segmentation, we hope to expand our market in China from Beijing, Shanghai and Guangzhou. Wait for first-tier cities to develop in second- and third-tier cities."
At present, mobile payment is a very hot topic in China. In recent years, most companies in China's financial industry have begun to study the feasibility of mobile payments, and explore the possibility of implementation and pilot operations. “Where does VeriFone contribute to the latest development trend of mobile payment in China, how to participate?†On this issue, Yu Liang said: “VeriFone is committed to providing payment solutions based on NFC (Near Field Communication) technology. The program enables many companies to implement their mobile payments with our professional experience and technology to catch up with the latest developments. At the same time, we are invited to participate in the China Mobile Payments Technical Committee and are working with the People's Bank of China to develop China Mobile payment standards.
“In addition to exploring mobile payment technologies with Chinese companies, VeriFone has also deepened strategic cooperation projects with other vendors to provide more convenience services to consumers and manufacturers, such as in 2011, we and Google and large retailers. The partnership was established to begin the widespread deployment of “Google Wallet,†an Android app that enables consumers to store their existing credit card on their mobile phone, allowing them to use a virtual version of their credit card. Light on the NFC payment system at VeriFone With a tap, consumers can enjoy promotional offers and redemption coupons. This year, we have reached an agreement with Isis, a joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, to integrate Isis mobile business applications into our current and future Among the products using NFC technology, through this strategic agreement, participating companies will jointly target the Isis market in Salt Lake City and Austin, USA, including numerous retail, oil and convenience store businesses. These are all efforts we will bring to China. The consumer experience."
Finally, in the future development of VeriFone in China, Yu Liang concluded: "VeriFone will further strengthen the cooperation and depth of cooperation with Chinese partners, expanding in the banking, telecommunications, third-party payment, power industry, oil Cooperation in industry, government and other industry projects, with a view to working with partners to promote the vigorous development of China's electronic payment industry."
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