Regardless of how the industry and readers see each other, the layout of newspapers has long been one of the concerns of all parties. Simplicity should be the soul of driving layout design.
Concise scouring is better than dazzling
First of all, the newspaper’s primary function is to deliver news information to the audience. Regardless of whether the carrier is a text or a picture, the rest is an accessory factor. Therefore, all designs should not interfere with the transmission of such information. If you just look good and look good, design for design, and neglect the news and information, then it is worthless. The concept of timeliness here is also significant for text content and layout design. In order to quickly convey the news information carried by the text, it is required that the format is as simple as possible, so as to provide readers with the greatest convenience in reading. This point is also the key to judging the layout of newspapers.
Even if someone likes nostalgic and retro sentiments, it is by no means a complete repetition of previous things. It is also the development of negation of negation. Even if you think that newspapers with modest changes, compare your current layout with the layout of the same newspaper 10 years ago. You will also find that whether it is the structural division of the article area or the contrast design of black and white gray, there is no small difference. The change. This kind of development is not based on human will.
The active layout also has to be simple
Newspaper news is classified. More serious news stories, political news, financial news, political, economic, and social news at the international, domestic, and municipal levels, as well as various focus reports and special reports; more active cultural entertainment news, football sports news And reports on the Sankei News in various specialized fields, as well as various related supplements. Of course, this supplement should also be a news-related supplement that is based on relevant news content. It is only different from the form of pure news, and it is by no means the best of the past decade or ten years.
Different genres of news are reflected in the different nature of their external forms. However, the compact news edition and the sparsely supplemented edition also require a concise design. Even the entertainment content and event reports that emphasize dynamic and visual impact, in the arrangement and size comparison of many pictures, there are some big pictures and main images. After removing the background, the combination of irregular outlines and surrounding texts is also based on the principle of easy reading. Because newspapers are not pictorial after all, not purely decorative graphic designs. It is the pictorial and posters. There is also a problem of order in the transmission of information. That is to say, people must receive a circular accumulation of cumulative accumulation of information.
Everyone knows that reading newspapers and looking at documents are different. In addition to content, the layout format is crucial. The format of the document is rather single, but the repetition of the writing has no change, making it extremely easy for people to read. Just like repairing the expressway, straightforward repairs are the most economical, but in order to adjust the nerves of the people and reduce the occurrence of accidents, we must artificially make some corners. Therefore, newspaper layouts must be highly refined and readjusted through reading rhythms, such as Appropriate blanks, interspersed pictures, division of column lines, and comparison of the weight of the title fonts are used to improve readers' reading interest. For example, there is no good picture available for the financial and securities sector layout. At the same time, this version of the content determines that the layout should be rigorous, refined, and orderly, in order to enhance its meticulous sense of credibility. Therefore, the designer of Yoshitaka kneaded this limited edition of the portrait or bust of the character with the internal statistics such as the statistical data table and the K-line diagram. The contents of the respective boards can be organically combined to achieve vividness and not to hinder the entire process. The effects of the edition style are generally ingenious, avoiding the common boring of such layouts.
Concise design, retitled title and image processing
The trouble in designing layouts is that things other than text are seldom pitiful, or that picture diagrams are so ridiculous that they have to be creatively created or meticulously dealt with indiscriminately. It takes great care to use computer methods appropriately, just like actors. A good show is not a performance. Can not be like nowadays some book cover, full version is the effect of computer production, stunt processing do not know how to pile up now, its essence is precisely to forget this effect, the means are essentially to achieve Your design intent serves, not the other way around.
The most common question is how to make headlines. Text editors focus on the overall situation, or tend to elicit interest. In short, the title is a text service, and it is in harmony with the text. The title processing done by the fine art editors must also be in harmony with the text. The most concise way is not to do any processing, straightforward, relying on the font of the most concise font itself to understand the meaning, because 80% of Chinese characters are formed by the form of sound, and can be expected to know the meaning of the text. If you are on the layout, you will need 100% black and about 20% blue to make it fuller and heavier. If only black, it will appear thin and gray. The design at this time is mainly reflected in the management of its location. The black color is suitable for matching with all colors. Unlike other colors, it can be detrimental to the effect. If it is a multi-line question, and the font size is the same, in most cases, the line should be used to differentiate between the lines to guide reading. If you want to revise the title, you should also note the consistency with its content, such as the title of the volcano, take a part of the title of the map of the volcano that fills in the title, and so on. Do not stereotype, metal characters, misdeeds, or sloppy things. We must grasp the coordination and appropriateness of good questions and texts, and must have a sense of unity.
Now the computer can provide technical support for any possible design you can imagine. To make a key word in a line heading more prominent, it changes its appearance and exaggerates a certain stroke to attract people's attention. The key is to be moderate, as simple as possible, so as not to disturb the reader's line of sight. The most common fallacy here is that there is not a few words in a row of headings, but they are arranged in rows and columns. One word or two or three words are used to change the font and change the method.
Today's newspapers rarely advertise without advertising, so layout design must also consider coordination with advertising. If the second half of the advertisement is already a red, green, and then the first half of the red and red, then this version can not read. If the first half of the edition has color in addition to the picture, other design elements such as the title are all black or the same color, and may be set off against the bottom of the ad. It does not look like chaotic. Of course, it also includes a series of problems such as how to deal with the above picture to create contrast with the pictures below, and make the whole page more balanced. In view of the dazzling state of some newspaper pages, some experts said that the art design level in Europe and the United States cannot be said to be lower than the level of computer software and hardware. Why is the layout of their mainstream newspapers simple and clean? Obviously, its design does not come out or equipment can not keep up, but it is intentional. The conclusion is that the layout of the newspaper should be concise, concise and simple.
Concise scouring is better than dazzling
First of all, the newspaper’s primary function is to deliver news information to the audience. Regardless of whether the carrier is a text or a picture, the rest is an accessory factor. Therefore, all designs should not interfere with the transmission of such information. If you just look good and look good, design for design, and neglect the news and information, then it is worthless. The concept of timeliness here is also significant for text content and layout design. In order to quickly convey the news information carried by the text, it is required that the format is as simple as possible, so as to provide readers with the greatest convenience in reading. This point is also the key to judging the layout of newspapers.
Even if someone likes nostalgic and retro sentiments, it is by no means a complete repetition of previous things. It is also the development of negation of negation. Even if you think that newspapers with modest changes, compare your current layout with the layout of the same newspaper 10 years ago. You will also find that whether it is the structural division of the article area or the contrast design of black and white gray, there is no small difference. The change. This kind of development is not based on human will.
The active layout also has to be simple
Newspaper news is classified. More serious news stories, political news, financial news, political, economic, and social news at the international, domestic, and municipal levels, as well as various focus reports and special reports; more active cultural entertainment news, football sports news And reports on the Sankei News in various specialized fields, as well as various related supplements. Of course, this supplement should also be a news-related supplement that is based on relevant news content. It is only different from the form of pure news, and it is by no means the best of the past decade or ten years.
Different genres of news are reflected in the different nature of their external forms. However, the compact news edition and the sparsely supplemented edition also require a concise design. Even the entertainment content and event reports that emphasize dynamic and visual impact, in the arrangement and size comparison of many pictures, there are some big pictures and main images. After removing the background, the combination of irregular outlines and surrounding texts is also based on the principle of easy reading. Because newspapers are not pictorial after all, not purely decorative graphic designs. It is the pictorial and posters. There is also a problem of order in the transmission of information. That is to say, people must receive a circular accumulation of cumulative accumulation of information.
Everyone knows that reading newspapers and looking at documents are different. In addition to content, the layout format is crucial. The format of the document is rather single, but the repetition of the writing has no change, making it extremely easy for people to read. Just like repairing the expressway, straightforward repairs are the most economical, but in order to adjust the nerves of the people and reduce the occurrence of accidents, we must artificially make some corners. Therefore, newspaper layouts must be highly refined and readjusted through reading rhythms, such as Appropriate blanks, interspersed pictures, division of column lines, and comparison of the weight of the title fonts are used to improve readers' reading interest. For example, there is no good picture available for the financial and securities sector layout. At the same time, this version of the content determines that the layout should be rigorous, refined, and orderly, in order to enhance its meticulous sense of credibility. Therefore, the designer of Yoshitaka kneaded this limited edition of the portrait or bust of the character with the internal statistics such as the statistical data table and the K-line diagram. The contents of the respective boards can be organically combined to achieve vividness and not to hinder the entire process. The effects of the edition style are generally ingenious, avoiding the common boring of such layouts.
Concise design, retitled title and image processing
The trouble in designing layouts is that things other than text are seldom pitiful, or that picture diagrams are so ridiculous that they have to be creatively created or meticulously dealt with indiscriminately. It takes great care to use computer methods appropriately, just like actors. A good show is not a performance. Can not be like nowadays some book cover, full version is the effect of computer production, stunt processing do not know how to pile up now, its essence is precisely to forget this effect, the means are essentially to achieve Your design intent serves, not the other way around.
The most common question is how to make headlines. Text editors focus on the overall situation, or tend to elicit interest. In short, the title is a text service, and it is in harmony with the text. The title processing done by the fine art editors must also be in harmony with the text. The most concise way is not to do any processing, straightforward, relying on the font of the most concise font itself to understand the meaning, because 80% of Chinese characters are formed by the form of sound, and can be expected to know the meaning of the text. If you are on the layout, you will need 100% black and about 20% blue to make it fuller and heavier. If only black, it will appear thin and gray. The design at this time is mainly reflected in the management of its location. The black color is suitable for matching with all colors. Unlike other colors, it can be detrimental to the effect. If it is a multi-line question, and the font size is the same, in most cases, the line should be used to differentiate between the lines to guide reading. If you want to revise the title, you should also note the consistency with its content, such as the title of the volcano, take a part of the title of the map of the volcano that fills in the title, and so on. Do not stereotype, metal characters, misdeeds, or sloppy things. We must grasp the coordination and appropriateness of good questions and texts, and must have a sense of unity.
Now the computer can provide technical support for any possible design you can imagine. To make a key word in a line heading more prominent, it changes its appearance and exaggerates a certain stroke to attract people's attention. The key is to be moderate, as simple as possible, so as not to disturb the reader's line of sight. The most common fallacy here is that there is not a few words in a row of headings, but they are arranged in rows and columns. One word or two or three words are used to change the font and change the method.
Today's newspapers rarely advertise without advertising, so layout design must also consider coordination with advertising. If the second half of the advertisement is already a red, green, and then the first half of the red and red, then this version can not read. If the first half of the edition has color in addition to the picture, other design elements such as the title are all black or the same color, and may be set off against the bottom of the ad. It does not look like chaotic. Of course, it also includes a series of problems such as how to deal with the above picture to create contrast with the pictures below, and make the whole page more balanced. In view of the dazzling state of some newspaper pages, some experts said that the art design level in Europe and the United States cannot be said to be lower than the level of computer software and hardware. Why is the layout of their mainstream newspapers simple and clean? Obviously, its design does not come out or equipment can not keep up, but it is intentional. The conclusion is that the layout of the newspaper should be concise, concise and simple.
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