**[Xi'an: The City and Window of the World]**
Xi’an, a city rich in history and culture, is now emerging as a key player on the global stage. With the strategic development of the Silk Road Economic Belt and the construction of the Xi’an International Port Area, the city has transformed into a vital hub that bridges the Northwest Economic Circle with the Bohai Economic Circle and the Yangtze River Delta. Through multimodal transportation systems, Xi’an has become a critical link between inland regions and coastal trade routes. As an international land port and modern logistics center, it plays a crucial role in connecting the Pearl River Delta with other major economic zones.
Xi’an is not only a historical capital but also a dynamic economic engine, driving growth in the western region while influencing northern, central, and southern China. It serves as a business, financial, cultural, transportation, and logistics hub for the central and western parts of the country. For furniture manufacturers looking to expand their market reach during the second phase of economic restructuring, Xi’an represents a prime destination. The city offers vast business opportunities and significant room for development, making it an attractive location for forward-thinking enterprises.
**[Western Expo: The Annual Furniture Event]**
The 13th Xi’an International Furniture Fair 2014 is set to be one of the most influential events in the central and western regions. With an exhibition area of nearly 60,000 square meters and over 600 renowned furniture companies participating, the fair showcases the latest trends and innovations in the industry. Its strong market potential, extensive buyer base, and excellent exhibition services have earned the trust of leading industry players both domestically and internationally. The event is quickly becoming a premier platform for understanding market dynamics and building valuable business connections.
**[West Expo Highlights 1: Strong Government Support for International Trade]**
The fair will focus on attracting furniture companies and related businesses from the central and western provinces. It aims to strengthen government procurement and collaboration with buyers, universities, hotels, real estate agencies, and decoration companies. The event will also facilitate exchanges of raw materials, accessories, and other essential supplies. In addition, the fair will expand its international outreach by inviting professional buyers from Central Asia, the Middle East, Russia, Europe, the U.S., and Japan, enhancing its global footprint.
**[West Expo Highlights 2: Exciting Events and New Ideas]**
★ **Live Events:**
- The 13th Shaanxi Province XXX Cup Furniture Design Grand Prix (currently accepting entries)
- Best Evaluation Product Design Award and Best Exhibition Booth Design Award
- 2014 China Midwest Furniture and Home Store Development Trend Summit Forum
- Launch of new products by leading furniture brands
- Discounted sales of famous furniture items
- Exhibition lottery and surprise gifts (subject to on-site announcement)
**[West Expo Highlights 3: Building a High-Quality Business Alliance Platform]**
Through comprehensive promotion and leveraging its resource advantages, the fair will create a professional platform for exhibitors, buyers, and visitors. It aims to foster meaningful business relationships through high-quality exhibitions and exceptional service.
**[West Expo Highlights 4: Comprehensive and Wide-Ranging Promotion]**
The event will be promoted through various channels, including professional markets, magazines, newspapers, mass media, databases, and online platforms. Special efforts will be made to invite furniture stores, dealers, and buyers across the central and western regions. The fair will also promote itself at international exhibitions and use digital marketing strategies to ensure wide visibility.
**[Exhibition Scope]**
The fair will feature a wide range of furniture categories, including civilian furniture, mahogany furniture, office furniture, raw materials, home accessories, machinery, and more. This diverse lineup ensures that all industry stakeholders can find value and opportunities at the event.
**[Exhibition Schedule]**
- Exhibition Time: October 14–16, 2014 (8:30–17:30)
- Exhibition Time: October 17–20, 2014 (9:00–16:30)
- Dismantling Time: October 20, 2014 (16:00)
**[Attachment 1: Booth Charges]**
- Standard Booth (3m × 3m = 9m²): Domestic – 5,800 RMB/month; Foreign – 1,200 USD/month
- Open Space Booth (36m²): Domestic – 500 RMB/m²; Foreign – 100 USD/m²
**[Attachment 2: Advertising Costs]**
Various advertising options are available, including magazine ads, billboards, banners, floor ads, and more. Detailed pricing and design guidelines are provided for all promotional activities.
**[Attachment 3: Exhibitor Procedures]**
Exhibitors must complete the application form, submit it with an official seal, and pay the required fees. Payment schedules and booth allocation rules are clearly outlined.
**[Contact Information of the Organizing Committee]**
For more information or to register, contact Lu Xiaoli via mobile (15091838920) or phone (029-85359302). Visit the official website or mail correspondence to the address: Room 1102, Block B, Qujiang Exhibition International, No. 6 Yanzhan Road, Xi’an City, China, 710061.
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