Up2U Launches Transparent and Portable Packaging

“Up2U” is a makeup brand developed by Avon in the United States for the Asian market. It is designed specifically for “young and stylish” girls with a certain spending power. The brand emphasizes the “beauty by you” brand culture and strives to build this spirit. Become a beautiful statement of fashion women. Up2U has been pursuing the brand idea of ​​“self-creation and self-creation” since it was created. Autumn and winter of this season launched a new makeup series, more compact and elegant than the first generation of color cosmetics packaging design, innovative and unique packaging, attracting a lot of young girls linger to stop at Up2U sales counter.

The "spicy" flavor of brand marketing concept has created a truly random packaging style. This year, Up2U launched the "Floral Burning Season" and "Star Legend" two personality sets at the "New Autumn and Winter Makeup Press Conference". Department of makeup products, a total of 49 models. The overall package is "I have my opinion, everything is with you" positioning, the design of color with pearl purple and silver-based.

Among them, a combination is more cleverly designed and well-designed. This combination is packaged in a transparent, crystal-clear, injection-molded triangular disc package that combines mascara, eye shadow, lip gloss, and three essential makeup products. Each of the three pastes has its own corner, with a separate 5ml cavity and coating. Baton. The box body is exquisitely designed and flat. The girls can conveniently put it in their carry-on bag or even fit into the close-fit jeans pocket. Makeup is easy and convenient. A consumer told reporters: "This kind of packaging is quite fresh, I like it, helped me solve a lot of trouble, do not have to look for it here, look for it, and the capacity is also small, the capacity of large things is not always used is also A troublesome thing."

According to reports, Up2U's packaging design is completed by the Avon branch in Taiwan and Shanghai, and is produced by the Guangzhou Avon production base. Individual containers are provided by top packaging suppliers in Shenzhen, Shanghai and a few northern regions.

Up2U also uses a novel transparent pet box instead of carton packaging. Its combination of skin care products, in line with the past one or two years of popular packaging trend of the industry's full transparency, and secondly, to increase the product's shelf display effect. Up2U inspires consumers' desire for purchase because of its compact, stylish, and portable cosmetics packaging design, allowing consumers to enjoy makeup at all times and show their unique fashion charm.