The first category, there is no enterprise website of ultraviolet aging test chamber. Enterprises that are not exposed to online marketing account for the majority of instrumentation equipment companies. Taking China Central Test Network as an example, although the website has registered more than 60,000 enterprise users, there are a considerable number of users who do not have their own corporate website and cannot carry out normal online marketing. This can be ignored, but the proportion of this group of companies is too high, and it is also the main force of the future market of network marketing. If this group of companies awakens, then the network marketing industry of the instrumentation industry will get a leap forward. The survey found that the average age of this group of entrepreneurs is between 37-45 years old. Most of the owners' knowledge of the Internet stays in entertainment applications such as chatting and watching movies. Although they have witnessed Internet marketing more or less, but because of their own conditions and business models and other factors, they have a repulsive or wait-and-see attitude towards Internet marketing. I have contacted a large number of traditional industry owners in some offline activities. Most of them said that they would consider building enterprise websites, but they would not invest too much money on the Internet for promotion. The author believes that at least in the last three to five years, their chances of getting involved in online marketing will be very low.
The second category is a simple UV aging test chamber corporate website. It is some ultraviolet aging test chamber companies that dare to try new things. They made a small amount of investment in the early stage and found that the rate of return and cost performance are ideal. They even completely shifted their marketing channels to the Internet. The most prominent one is the use of Baidu bidding users. Such users often make a simple enterprise website through Baidu or other website-building companies, and then make a bid ranking on Baidu. The bidding fee of several thousand in January, depending on the product, brings about 3-10 times the business volume. Search engine marketing is currently in addition to online advertising, due to the accuracy of search marketing effects, as well as pay-per-click, quantifiable costs and other characteristics, is the most commonly used and most popular online marketing model for enterprises. For a long period of time, search engine marketing will remain the mainstream domestic enterprise network marketing method. In the past few years, search marketing has indeed driven the wealth road of a large number of SMEs, but now due to the sudden increase in bidding customers and the emergence of malicious clicks, Baidu bidding costs have skyrocketed, but the effect has plummeted. The era of gold everywhere is over. At present, the small and medium-sized enterprises that are keen on Baidu search marketing have an average employee of less than 20 people. The annual income through search marketing is about 100,000-500,000. The customer group is concentrated on providing business services for local users.
The third category is the marketing website of the ultraviolet aging test chamber. Some post-80s new entrepreneurs, or SME owners who have been engaged in marketing for many years, are relatively familiar with Internet promotion applications or corporate brand operations. They use a variety of online marketing methods, using marketing-type corporate websites, supplemented by search engines, to obtain a high rate of return on price. Marketing website refers to an enterprise that has a good search experience and user experience, online customer service and other tools with the concept of online marketing as its core, third-party effect monitoring and tracking, effective use of multiple means to obtain business opportunities, and improve corporate product sales and brand awareness. website. According to the survey report, the average annual income of these small and medium-sized enterprises through online marketing is about 200,000 to 800,000 yuan.
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