Three major policies in 2013 boosted confidence in the home industry

At the beginning of the 2013 New Year, all walks of life have embarked on a new round of hard work. At the beginning of the year, we will summarize and predict new trends, and carefully summarize past experiences and lessons to become the top priority for the first day of business opening. At the same time, Encouraging consumption and standardizing market policies and measures have been issued one after another, which has ignited the first salute of the year for the development of the home industry and the prosperity of the market in the new year.

Policy Aspect 1: The old-for-new policy continues

In November 2012, the Ministry of Commerce of Beijing organized furniture industry enterprises to compete for the old-fashioned pilot sales rights through competitive bidding. In the process, the home of the house, Red Star Macalline, Lanjingli Home, Chengwaicheng Furniture Square and Jimei The five home furnishing companies stood out and became the first participants in the pilot new policy. The trial period was one month. When the consumer purchased the cabinet, sofa, bed, table and chair furniture in the pilot furniture sales enterprise, the single piece of furniture will be available. A subsidy of up to 1,000 yuan. Once the policy was implemented, it attracted a lot of attention from consumers. The new policy also achieved a lot of performance during the pilot trial period. In the 30 days, 5 companies completed the trade-in of 150 million yuan, accounting for similar homes. 26.3% of total sales, only in the last week of the pilot, the old-for-new sales volume exceeded 7,000 pieces, and the sales amount reached 46 million yuan.

Last year, for the home market, whether it was "freezing period" or "sealing frost season", every step of the way will make people feel like a thin ice. Nowadays, with the gradual recovery of the real estate market, the consumption of the furniture market has increased to some extent due to the influence of the upstream industry-real estate. At the same time, it is responsible for the impressive sales performance of the 2012 furniture replacement market. People said that the policy of replacing the furniture with the old ones will continue. Five pilot companies have indicated that they will continue to pay 5% of the old-for-new subsidies for consumers, and the state will still provide 5% of the subsidy. Based on the above two factors, insiders predict that the furniture market will have a certain degree of warming this year, and the days of trade-in to promote the national market are just around the corner.

Policy Aspect 2: Four major specifications for home improvement acceptance

Whether it is the "toxic floor incident", the problem of excessive formaldehyde in the furniture, or the unqualified quality of children's furniture, the decoration cost of the decoration company is much higher than the budget range, etc., the related decoration problems are endless, which seriously affects consumers' environmental protection and energy conservation for home building materials. Health requirements. Since the 18th National Congress put forward the vision of “beautiful China”, it has brought great confidence and hope to the home market.

This year, the relevant industry associations of the relevant departments of the country successively launched the "Code for the Acceptance of Quality of Residential Interior Decoration Projects", "Standards for the Acceptance of Quality of Family Room Decorations 2013", "Code for the Management of Home Furnishing Industry" and "Guidelines for the Design of Room Wiring Design" standard. According to the details and rules of the acceptance process, starting from the details, the above specifications indicate that the residential buildings must be checked and accepted one by one; the upper and lower water and heating waterways of the kitchen and bathroom are added according to the regulations; At the same time, the malicious addition of the home improvement company shall not exceed 8% of the quotation of the agreed engineering contract, and the excess will be borne by the enterprise (except for the items that the consumer actively requests to increase); the home improvement company is obliged to cooperate with the consumer to carry out the interior decoration. Environmental test, if the results meet the national standards, the consumer's signature can be confirmed.

The introduction of the four major specifications will be an infiltration specification for the whole industry of home decoration. Starting from the details, we will make up for and correct the various omissions that have emerged with the development of the times, and let consumers become passive and active. The entire market is mutually supervised, organized, and smoothly carried out.

Policy Aspect 3: The State Promotes New Urbanization Construction

In 2013, the home building materials industry will ultimately be inseparable from the influence of national policies. The state vigorously promotes the urbanization construction and improves the people's material and cultural living standards, while at the same time promoting urban infrastructure construction, urban rail transit, and municipal public utilities. As a result, many experts believe that real estate, cement, new building materials, machinery and equipment and mass consumer goods will become the five major industries that benefit from the new urbanization process.

According to the National Development and Reform Commission, urbanization construction can boost 4 billion yuan investment in the next 10 years, including real estate, building materials and other aspects. Once the urbanization of agricultural population transfer accelerates, it will inevitably stimulate new citizens to consume in housing, decoration, and home appliances.

In view of the arrival of the era of large-scale consumption, it must be pointed out that not all home building materials markets will benefit, and the concept of new urbanization has entered the lives of consumers. Traditional building materials have gradually come to the end of development, and replaced by energy-saving, Environmentally friendly and intelligent new home building materials, in the context of this era, the survival of the fittest, product changes will become the "darling" of the market, things that do not adapt to the development of the times will be eliminated, the state guides the construction of new urbanization, If home building materials companies can seize the opportunity, they will usher in a new round of prosperity.