Application of Naxi Pictographs in Packaging Design (I)

Abstract: The Naxi hieroglyphs contain a unique artistic beauty, rich in figurative beauty and formal beauty. From the perspective of visual communication, Naxi pictographs have the function of information dissemination and visual aesthetics in packaging design. Combined with the analysis of design examples, Naxi hieroglyphs can be graphically patterned in the packaging design to complement the text and graphics, and the package design can be nationalized while effectively communicating the functions of packaging information.

Keywords: Naxi; hieroglyphs; packaging design


The Naxi hieroglyphs are an ancient hieroglyph of the Naxi people in China. Naxi hieroglyphs stop at the stage of development between picture notes and ideograms. With its unique shape features, it becomes a cultural treasure with extremely high academic value. Naxi hieroglyphs are born out of pictures, and they are characterized by simple shapes. From an aesthetic point of view, they are visual art images with high aesthetic taste and value. If this type of hieroglyph can be properly applied to the relevant product packaging design, it will enable the product to exhibit a unique charm of the national art and attract consumers' attention.

1 The Beauty of Art Contained in Naxi Pictographs

1.1 The Specific Beauty of Naxi Pictographs

The greatest feature of the Naxi hieroglyphs is their pictographic nature. In the Naxi language, the hieroglyph is called “Summer Research”. It means the trace of wood and stone. It means that this kind of writing is written in the form of a picture. See wood painting wood and see stone painting stone. It can be seen that Naxi script is a kind of pictographic symbol. Basic text. The hieroglyphs in the Naxi hieroglyphs account for more than half of the total number, including characters such as pictograms, knowing, fitting, and transliteration. These words are not only the symbol of the abstract idea but also the figure of the concrete thing. The Naxi hieroglyphs follow. The concept of object-seeking images, each of the pictographic symbols comes from nature, comes from life, and is a point and a line drawn from figurative things. For example, many Naxi hieroglyphs related to the herringbone character are described by refining the specific morphological characteristics of the person into a free curve, so that the curve implies the beauty of the human movement, and the contours and postures of the human body are portrayed in a concrete and vivid manner. A form of the beauty of life movements, such as running. These two words are asked to describe the movement of the human body in a lifelike manner, and the number of strokes has reached the artistic effect of divinity and embodies the hieroglyphs. The characteristics of the book also painted, as shown in Figure l.

1.2 The beauty of the form of the Naxi hieroglyph

Various abstract points, lines, and faces constitute the rich and varied Naxi pictographs, and many of the texts have a certain degree of formal beauty in structure. In the natural world and in life, various things with symmetry, repetition, contrast, and other regularities are evident. When Naxi hieroglyphs extract abstract elements to represent the natural world and people’s own lives, they unconsciously make these words formally. In terms of beauty, the formal beauty of the Naxi hieroglyphs refers to the regular combination of the lines of the structure and the beauty of the body. For example, symmetry, repetition, contrast and other forms of beauty are fully reflected in the Naxi hieroglyphs. Because the human body presents a lot of symmetry, in the Naxi hieroglyphs, the text of the human body is described, for example. Herringbone, eye, etc. are all symmetric forms. Describe some of the nature of the material, such as the animal's feathers, plant leaves and other substances that originally had repetitive nature, which appeared in the Naxi hieroglyphs with a lot of text with repeated aesthetics, such as. Rain words, etc., as shown in Figure 2.

2 Application of Naxi Pictographs in Packaging Design

2.1 Nationalization of Naxi Pictographs and Packaging

More and more successful cases have proved that packaging that combines the packaging design with the national culture and reflects the cultural characteristics and aesthetic level of the nation is often very popular. The Naxi hieroglyphs are symbols of Naxi ethnic culture. In the packaging design, these symbolic hieroglyphs can convey special interests and emotions. Not only do they have a modern design style but also reflect the national temperament and idea. In applying Naxi hieroglyphs to packaging design, it is first necessary to unify form and content. Naxi characters are unique symbols of the Naxi people. Therefore, in packaging design, it is best to apply them to the packaging of special products related to the Naxi people. The appropriate name and nature of the products are used. While taking the artistic value of the Naxi hieroglyphics, Highlights the geographical characteristics of the product and increases the affinity of the product packaging. Second, while applying the Naxi pictographs to the packaging design, we should also pay attention to the structural design of the packaging. For example, in the selection of packaging materials, we can consider the use of bamboo, rattan, brown, grass, wicker and other materials of Chinese folk traditions to woven into the packaging, reflecting a natural no-carving beauty, and the primitive simplicity of the Naxi pictographs. The beauty should be mutual. Finally, in the specific design, Nasic characters should also be considered in conjunction with other factors in the packaging design, such as packaging colors, graphics and other elements, so that the Naxi hieroglyphs organically integrated into the packaging design, rather than appear unexpected.

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