In recent years, the number of products exported to the United States has increased. In these products exported to the United States, where the color of the outer packaging meets the needs of Americans, it is easy to sell after entering the US market; and some of the outer packaging colors are inconsistent with or do not fully meet the needs of Americans, and they often do not sell well. The facts have fully demonstrated that the popularity of products exported to the US depends to a large extent on the color of the packaging. Therefore, it is of utmost importance to study the demand of Americans for packaging colors and continuously improve the packaging colors of products exported to the United States.
What special psychological pursuits and hobbies do Americans have for packaging colors? The main points are as follows:
First, the color of the package of strategic commodities should be red, blue and white. The red, blue and white colors are the colors that make up the American flag. Therefore, Americans have emotions about their characteristics.
The second is the packaging colors of seasonally stronger goods, and we should consider the seasonal colors that Americans are accustomed to. In the United States, there are traditional seasonal colors every month for 12 months. The general situation is: January grey, February static, March silver, April yellow, May lilac, June pink, July blue, August dark green, September yellow, October brown November purple, December red. Which season's goods belong to, what kind of habit should be used as the seasonal color for packaging colors.
The third is the packaging color of different foods. We must use a fixed representative color. At present, the packaging of various foods in the United States has basically formed a fixed representative color. For example: the packaging color of eggs is white; the fruit is pure yellow or orange; coffee, cocoa, tomato juice and soup are red; beans and fresh vegetables are green; the color of black food packaging must not be black, Instead, use brown or yellow, and so on. The fixed representative color of these food packaging is already popular in the United States and should not be changed when it is selected.
Fourth, the packaging colors of special products for men and women must be different. According to the different requirements of women's and men's packaging colors in the United States, women use lighter, lighter, or greener shades that are lighter and softer; while men use commodities that use sky blue. In particular, women are more discriminating about the color of the packaging used. Generally, they do not use products that they do not like.
Fifth, the packaging color of high-end products must be the global natural color. In the United States, the packaging of high-end goods not only requires its gentrification, but also requires that the packaging color be consistent with the globally popular natural colors, such as the elegant natural colors or green colors popular in Europe and America in recent years. If the packaging and color of high-end products are relatively poor, the value of high-end products will be greatly reduced.
Sixth, it is the packaging color of daily commodities. Never use strong irritating colors. Americans are disgusted with the use of strong and irresponsible packaging colors for consumer goods. For example, for daily commodities such as cosmetics, soaps, cleansers, and underwear that come in contact with the skin, they must not be colored red, but only white or other elegant colors. If the color of the packaging of daily-use merchandise uses a strong irritating hue, it is bound to seriously affect the sales of these daily-use commodities.
In short, the Americans are cheerful, lively, and humorous. The colors of commodity packaging should be concise, crisp and bright. The hue should be light and should not be too miscellaneous. This should become the general trend of the packaging color of American products.
It is entirely conceivable that while improving the quality of our country's products, it is hopeful that we will further improve the packaging and stress its color and expand the number of products exported to the United States.
(China Packaging Industry)