Floor companies need to know the "light and heavy" to treat the customer base

Floor companies usually regard the 28th law as the marketing standard. Some flooring companies provide “VIP treatment” to 20% of customers. Both products and services are high-end, different from 80% of customers, but later discovered that these customers The value is small.

In this way, the so-called key customers are less and less focused, and new customers have not increased. Under such circumstances, how can floor companies guarantee their sales?

The customer has a life expectancy, whether he is a key customer or a general customer. What the floor company has to do is to do its utmost to make the value life cycle of each customer longer with the best means. But you can't guarantee that this customer's life cycle is endless. Therefore, in the so-called key customers in the 28th law, his value will also have a depletion day. When he is exhausted, the so-called 80% of the profits are generated by 20% of the customers, then become a self-deception Scorpion.

At this time, the profits of flooring companies must find new sources. In fact, enterprises cannot rely on these 20% of customers to survive. Enterprises need a larger customer base – whether it is focused or non-focused, reality or potential. . Only when the customer reserve of the local board enterprise can be transformed into a realistic customer purchase, the enterprise has profit, and this is also the focus of the flooring enterprise.

In other words, 80% of the value that is not valued by flooring companies is the biggest source of value, but it has always been ignored by floor companies. In fact, 80% of the customers are equally important, even more important than those who have already generated 80% of the profits, because their life value cycle is the longest, they are the real source of value and profit. What the flooring company needs to do is to make 80% of the free customers become our loyal customers, not just the 20% of the so-called key customers.

Floor companies should not only focus on the laws that are regarded as classics in some industries, but should break the rules, so that they can develop better.

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