Pure local brand - Pureland Pulander Read more >>

The 2002 Pureland brand was born in China. Since then, down-to-earth is our style. For more than a decade, Pureland has grown together with China's outdoor sports and outdoor industries. It has experienced the hardships of entrepreneurship and the joy of harvest. It has become an outstanding outdoor brand with excellent products, good reputation and strong strength. No matter how the external environment changes, Pureland people never forget the original intention of creating a brand - providing excellent equipment for people who love the outdoors. For more than a decade, from backpacks to sleep systems, from functional clothing to outdoor accessories, Pureland has provided a full range of outdoor equipment solutions. Our designers went deep into the outdoors to face the harsh natural environment and experienced first-hand use of equipment to obtain information on the use of the equipment, thereby continuously improving the product.

Each product embodies the spirit of Pureland, each product embodies Pureland's belief - never compromise on quality. For Pureland, the outdoors is a pure land in the heart. Any slack and compromise is a shame on this pure land. There is no end to the outdoor career. Pureland’s commitment to quality and taste will continue. Whether it's enjoying the gentle sunshine or the harsh snow, when you are outdoors, Pureland equipment is your most trusted and dependent partner.

Tianjin Puerlande Tourism Equipment Co., Ltd. is a Chinese outdoor brand company integrating R&D, production, and sales. The company is committed to the promotion of outdoor life and advocates more people to experience outdoor activities such as camping and leisure activities, wilderness adventures, and relaxation. Feel the joy of nature. "PURELAND" brings you a healthy and uplifting attitude towards life. We use our professional guidance.

The general public enjoys a relaxed, comfortable, and stress-free life and uses a unique perspective to expand the public's vision under social pressure. With its unique corporate culture and efficient operation and management model, the company has made the company's brand "PURELAND" become the backbone of China's native outdoor brands.

Brand Story In the bustling city, people are busy and intense competition makes people's hearts dry. People use dreams to interpret the spirit. As a result, modern people pursuing a perfect life began to return to nature to find the "pure land" in the soul. Under the blue sky, walking on the grassland surrounded by rolling hills, listen to the birds singing, and the clear water seems to flow between hearts. "Heart" is the place where emotions are located, away from the hustle and bustle of the city, away from the changes in the world, and seeking spiritual peace. This is the life that humans aspire to.
PURELAND is using this concept to create a brand. Pure translated into pure; land means the earth, PURELAND is therefore interpreted as "pure land."
"Pure land" represents the yearning for natural life, represents the love of nature, and also represents the paralysis of life. PURELAND advocates to allow more people to experience outdoor activities such as camping and leisure activities, wilderness explorations, relax fatigued nerves, and experience the joys of getting close to nature. It is also a means of interpreting life through this outdoor exercise—natural, plain, and tranquil.
"Pure Land" also represents PURELAND's brand spirit. Today, PURELAND has always required itself to be a pure land for the people. This is PURELAND's esteemed spiritual creed. Since its inception, the company has always been "persisting with the best materials and the best technology to manufacture products, never accept any compromises and compromises from any quality!" for the production concept. Thanks to its excellent material selection and reliable manufacturing process, it has created excellent product quality performance.

PURELAND another layer of meaning: PURE can also be extended to "pure", LAND was extended to "mainland, local", the overall meaning of "a pure local brand."
He represents the image of a domestic brand. "China is also the world" This is not only a slogan but also a goal pursued by PURELAND people. LOGO red-eyed tree frog, living in tropical rain forests in South America, the most distinctive feature of this population of tree frogs is the fiery red pupil and the bright green back. The two form a very strong contrast of colors. The sides of the tree frog are yellow and blue. The stripes, the long limbs, and the hexagonal hexagonal shape on the front, make it possible to maintain stability, safety, accuracy, and sensitivity during exercise.
PURELAND's development philosophy is inspired by this tree frog.

The tree frog may seem weak, but it is very aggressive. The PURELAND people hope to use this kind of morality to prove to everyone how much energy they will make in the outdoor market. A small tree frog is the image representative of PURELAND. It is not a short-sighted "frog at the bottom of the well"; it is a tree frog that stands on a tree and is constantly climbing. It is a small but ambitious ambition and looks out over a tall tree. Endless world in the distance!

For more exciting content, please click (http://topic.lvye.cn/d/nanjing2013/ Green Asia 2013 Asia Outdoor Exhibition)