Furniture consumption decision-makers, women account for 60% of merchants will vote for their good

Women can top half of the sky, what is the situation in the home industry? The "March 8" Women's Day is coming. The reporter conducted a simple survey. Based on data from multiple stores and random surveys, the decision-makers who buy household products are women, accounting for more than 70% of the total purchase population. Among them, about two-thirds of the households in the home industry have women who have the final say.

Male money woman making a board

Frequent visits to home stores will find that among the people who visit, the number of women accounts for more than 60%, and most of the male consumers who come into the market often have women. An interesting phenomenon often occurs in the case of men and women: women look very happy after running, and in most cases are the final judges; while men standing next to each other seem to have little opinion, although the final wallet It is probably him.

In Weijiasi Square, Mr. and Mrs. Chen from Tianhe visited for a long time to buy furniture, but most of the time Chen is watching furniture, and Mr. Chen is playing mobile phones at the door of the store. When talking about making the wife take the lead, he said that beauty is an innate advantage for women, and that it takes patience to buy furniture and buy clothes, so let her get it. In fact, many men have been hurt by their own things to buy furniture. At the Jockey Club home, the public said that the decentralization of the power to let his wife go, "I believe that many male compatriots have tried to buy the home products, and finally approved Unfinished experience."

He said that he needed a shoe cabinet in his home. He thought that it was just a small piece. Just when he had time, he went to buy one and only thought about the function and size. After buying it back, it was approved by his wife for a few months. It means that the color of the shoe cabinet and the home are not matched. It is also necessary to think of durability. It can also put other things, and the proportion of the configuration should be proportionate. "There is really no such thing as she thinks so, so later. Just a word - you can buy it."

Not suitable for women

Most of the purchases of household products are made by women, but to get their favor, they can't rely on colorful, pink and fashionable home products. Although these products are quite a few in the market, they are still not mainstream. Miss Zhang, who is choosing a wardrobe in Zhengjia Square, said that in a private space such as a bedroom, the home products will be picked according to their personal preferences. If it is a living room, a dining room, etc., refer to the family’s preferences. “Choose the furniture of the living room, like modern Simple, it is easier to match."

However, the interview found that there are many furniture designed according to the aesthetic needs of women, but there are not many furniture designed according to the physiological characteristics of women. The design consultant of Shangpin’s home delivery said that the living environment of Chinese people cannot be used for every user. Preparing a seat is so generous, so designing furniture specifically for women's physical characteristics seems to be small, unless customized.

Zhong Haizhou, assistant to the chairman of the federal board of directors, said that women are more emotional, more caring, more patient, and more passionate in finding and practicing various experiences in their home furnishings. Time is more abundant. On the contrary, men are more pressured to make money outside the home. Therefore, I am also happy to hand over power in this respect.

However, women's right to talk is not unlimited. For example, Chinese furniture, especially mahogany furniture, is dominated by men. Zibotang said that male dominated the 60% to 70%, and this proportion was recognized in Tang Mingju and Hongguxuan.