This is a real thing: Ten years ago, my family and I had just moved to a high point, and several rooms needed to buy furniture.
We went to Furnitureland South, the largest retail furniture store in the United States, and found Mary, the salesman I have known for many years. Mary used to be a fabric, and she knows everything about sales. In the process of buying furniture, I like to observe how she interacts with my wife. Although our husband and wife have similar tastes for furniture, I noticed that Mary received male and female customers from different angles. “A female customer is always afraid of making mistakes while buying furniture, while men are not willing to be fooled,†she explained. “A woman wants someone to say that she is buying something right, and men are more concerned about price and value.â€
Mary is able to gain the trust of her clients because she is familiar with the business, can explain the manufacturing process of different fibers, and how a fabric can be coordinated with other fabrics. She can even describe the structure of the sofa.
In order to gain the trust of a male client, she may ask, “Do you know what is the eight-way hand-tied craft?†Then she explained that the eight-way hand tied is a special craft for high-end sofas, and she can even draw pictures to show the details of the craft. .
If you ask a man, "Do you want solid wood furniture or veneer furniture?" He always said "solid wood" because he thought the furniture with veneer was not strong. He may even ask if the leather furniture is plastic. Mary would climb under the table and tell him that the table was not made of MDF, not a substitute for wood. At this time, the customer has begun to trust Mary. He knows that the salesperson in front of him is very good and can introduce him to good furniture.
Mary said that most people choose the color of the furniture very carefully, and women seem to prefer blue or green. Both men and women usually choose "safe", neutral colors because they don't want to make mistakes. The way sales people promote the deal is to show them the texture: cowhide, chenille fabric, jacquard, stripes and so on. Modifying the size according to customer requirements will also help to close the deal.
In the case of customers who have concerns about color, Mary will let them back 3 meters to see the fabric. In the near future, it seems that there are three colors of fabric. In the distance, it may be pure color.
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Almost all customers are afraid that the furniture they buy will be dirty. Mary will tell the customer that for a long time, the furniture will inevitably be dirty, and the fabric with the pattern can be selected so that it is not too dirty.
Finally, she said that men want soft furniture. They want their leather seats to be soft. They don't want the leather to be polished or painted. They want a soft fabric like a chenille.
Speaking of the table, Mary said that men like tables with metal parts: tables made of lead-tin alloy, copper, or metal and solid wood are very popular. In bedroom furniture, sleigh beds are still very popular. Men generally don't like pedals, they want simple lines. Women like pedals and like high bedheads so they can display large, square European-style pillows. Women like to pile a lot of pillows on sofas, chairs and beds. Men don't know how to deal with these pillows.
Men really like solid wood. They will carefully observe the wood grain. A beautiful desktop will fascinate him. “Men’s attention to solid wood furniture is as much as a woman’s watch of high-quality high heels,†Mary told me.
Men like loungers and home entertainment centers. A woman can accept that there is an entertainment center in the house as long as it does not become the focus of the room. Women also like TV cabinets with doors.
Mary believes that couples should shop together to make a purchase decision. Suggestions for buying furniture? Mary said that buying furniture should be prepared for ample time, and now there are too many beautiful and well-made furniture in the furniture store. As a salesperson, the most important thing is to help your customers create a home that reflects their unique personality.
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