Milan Exhibition: Italian design is the introduction of science into China is thinking

Less than Milan, I do not know that furniture can be as popular as fashion; less than Milan, I do not know how serious Italian furniture people; less than Milan, I do not know how big the gap in China's furniture industry.

The annual Milan Furniture Fair, which opened on April 9th ​​in the spring and cold season, is a gathering of global furniture practitioners. In the vast exhibition hall, the most popular new furniture in this spring is shining under the illumination of the lights. Classical, modern, court, idyllic, inlaid, minimalist, sculpted, handmade, from sofa to bed, from table to chair, from cabinet to wardrobe, from lamps to accessories, almost home The mobile products are all included, making the most dazzling furniture feast.

In many exhibition halls, there are bar counters. People eat snacks and coffee, while talking about fashion and talking about buying and selling, but few of them are Chinese. This does not mean that the Chinese do not come to see the Milan exhibition. On the contrary, they walk through the exhibition halls. In a hurry, they will inadvertently encounter an acquaintance. They are quite famous bosses in the Chinese furniture industry. However, they are not coming to talk about business, but to find business opportunities. In their view, business opportunities are in those new products, and they can't be copied.

An industry developed by plagiarism is always slower and half-shooting in the ever-changing changes. This is a portrayal of the Chinese furniture industry. But for most Chinese who have never been to Milan to see furniture exhibitions in person, a little bit of popular color will be novel. Sometimes a certain brand in China releases new products, and it is a big blow to its own innovation. The insiders look at Milan and find that it is just eating the wisdom of others. Consumers have been blinded and applauded, and this strange thing has long been a surprise.

Milan is a fashion capital. Italian furniture is actually operated according to the fashion model. Every year, there are some innovations in materials, styles and shapes. Even some brands that are proud of maintaining classic models will be in fabrics. Make some adjustments in color and other aspects to adapt to changes in fashion trends. In the exhibition hall, I often see small details such as the Italian furniture man in charge of the exhibition: a piece of the piece is shifted, and it will be righted up immediately; somewhere is touched by the "salty pig hand", and it is wiped clean with a paper towel. It is not only a kind of work for Italians to make a living, but also a sacred cause. Domestic furniture manufacturers blindly pursue profits, furniture has become a cash cow, what to sell and what to do, whoever sells well, who is the difference, is really a world of difference.

However, when people are squandering plagiarism, they should praise the Milan exhibition, and the diligence and perseverance of the new and thirsty is worthy of awe. The average person walked for two or three hours in the exhibition hall, and his legs were sour and stiff. However, some Chinese furniture bosses were soaking in the Milan exhibition for six or seven days, walking one by one, looking at the products one by one, even if they did not let them In the exhibition hall where you take pictures, you should also pay attention to the sneak shots. Bringing back a large number of first-hand materials, looking for inspiration and pointing out the direction of your own products, it is not a good way to learn. Compared with those who directly take the sample COPY, I don’t know how to be noble.

If you don't go out, you must be a frog at the bottom of the well and you cannot break through yourself. Going out is just plagiarism, not only short-sighted behavior, but also disgusted. Going out to study, not only must learn the design and production of people's products, but also learn the serious spirit of treating furniture. This is the hope of the Chinese furniture industry.