People, Packing, and Nature: A View of Materials for Tourist Souvenir Packaging

With the arrival of the era of knowledge-based economy, tourism has become a new economic growth industry in the world today, and its development speed is alarming.

Tourist souvenirs as a tourist destination's featured products are concentrated expressions of local culture and folk culture. People buy tourist souvenirs out of recognition of foreign cultures and are attracted to them. However, a comprehensive view of the domestic souvenir market, low packaging levels, and packaging materials The abuse of the crude, sometimes people can not help but sigh in gold and jade, and scumbags. How to use the tourist souvenir packaging materials to excavate its national cultural attributes, humanistic attributes and environmental attributes is a question worthy of attention and reflection.

Tourist souvenirs are generally divided into cultural relics, artworks (paintings, calligraphy, etc.), native products, and arts and crafts. The use of packaging materials should fully consider the cultural attributes of the materials. Different materials can reflect different geographical features and ethnic characteristics. It contains all the cultural information. In many packaging materials, traditional natural materials should become the main body of tourist souvenir packaging materials. Such as paper, bamboo, wood, rattan, mud, leather, plant stems and leaves and other natural materials to local conditions, the use of materials to produce a variety of packaging materials. The traditional natural packaging materials, when packaged in the original state, simple processing, carefully decorated in three forms, which fully reflects the three major oriental aesthetic direction of the concept, no decoration - take nature as the natural beauty, decoration does not take the natural - For the harmonious beauty of gentleness, the natural beauty is famous for its beauty and beauty. The reason why the smart Oriental people retain their original and natural natural forms for packaging is not the restriction of productivity, but they volunteered to accept the guidance and domination of oriental aesthetic concepts. All packaging ideas and packaging behaviors come from the constraints of traditional cultural beauty. . It is the most beautiful with no repairs and no decorations, and the most beautiful with the supreme functions of objects. It embodies the cultural beauty of Eastern traditional ideas.

The wood used for packaging, either kept in its original state or after being polished. Traditionally, various types of boxes and boxes made of Phoebe, Beech, and Sandalwood are used to hold pens, inks, books, paintings, and other items. It is a kind of exquisite reuse packaging. Paper is either thin or thick, or it is rough and rough. As an invention country of papermaking, paper can be traced back to the Han Dynasty two thousand years ago as a packaging material. In the "Queen of the Queen" of "Hanshu" Volume 97, there is already a record of Chinese medicine in paper packaging. During the Tang Dynasty, it began to produce a kind of wax paper for food, neither oil nor moisture. In ancient times as a packaging paper, Cai Hou paper is generally used thicker. For example, the traditional Chinese “octagonal bag” uses thick straw paper to wrap food into large and small buckets, and then attaches red paper on it, which is both concise and clear, but also has strong national characteristics. When I traveled to Lijiang, Yunnan, I saw a lamp in a small shop in the ancient city of Lijiang. Its traditional craftsmanship was very rich in flavor. The shape of the rectangular body was made up of four pieces. Each frame was made of rhododendron wood and painted black. In the middle of the frame, Dongba paper, a special Naxi paper type, is used. The paper is slightly thick. The middle of the paper is also mixed with petals and stems and leaves of the plants. When the light is turned on, the light is reflected from the back of the paper. The texture of the paper is clearly visible, and the light and shadow are very beautiful. I think that in addition to general packaging and printing paper, these unique paper species should be better protected and passed on, so as to play a greater role as a packaging material. As shown in figure 1, the special art paper used in Chenjia shop jewelry packaging can not only set off the exquisite jewelry but also give a natural and elegant visual effect. Japan’s experience in this regard is worth learning from. Japanese people are good at absorbing foreign culture, and then carry it forward and develop into something unique to the family. They improved the papermaking technology from China to create a thick, uniform and tough paper. At present, Japanese paper mills still maintain the form of hand-made paper. Machine-made paper is mainly used for printing. Haruko has penetrated into the lives of Japanese people. It can be seen in the fields of architecture, food, and packaging in Japan. It has an irreplaceable role in ceremonies, festivals, and other occasions. As part of the daily life of the Japanese people, the paper continues to this day. With the development of the times, the fields of paper application are continuously expanding. Look at today's Japan and the paper is still the scenery, thinking about the traditional culture of people should be able to get some inspiration.

The bamboo material used for packaging is either taken directly from the knotted bamboo tube, or the skin is woven after being peeled off. As a unique resource in Asia, bamboo has distinct Eastern national characteristics, and it is mainly grown in southern China, especially in bamboo, mainly distributed in Jiangxi, Fujian, Zhejiang, Hunan, and Taiwan. It has a wide distribution, large rods, and good sparseness. . The bamboo is praised by people for its green and tall, outstanding posture, Lingshui Ao Xue, and four-time-long Mao. People gave it a strong, persevering, and graceful "gentleman" reputation. "It is better to eat without meat and not to live without bamboo" is a famous saying of the famous Song dynasty writer Su Dongpo. It reveals a special phenomenon in the history of Chinese civilization: Bamboo as a special kind of body has penetrated into the material and spiritual life of the Chinese nation. All aspects. Bamboo is endowed with the function of symbolizing religious ideals and ideal personality, expressing aesthetic emotions and aesthetic ideals by the Chinese culture. The inner feelings and ideas of the Chinese people are often symbolized and represented by bamboo. Therefore, bamboo has become an important symbol of Chinese culture. Among the lacquer wares unearthed from the Mawangdui Sweat Tomb in the Western Han Dynasty in China, most of them are wooden lacquerware and bamboo lacquerware, except for the lacquer ware. This shows that our ancestors have been using bamboo materials to produce more upscale lacquerware packaging far in the era of metal woodworking tools. Modern people pay more attention to enjoying the gift of nature and the aftertaste of natural breath from the visual and tactile sensations of natural materials. The designer must fully grasp the characteristics of natural materials, and then use this feature to present its spirituality and charm, such as the outer packaging of bamboo made of tea, embodying the uniqueness of design (Figure 2) and the harmonious beauty of a material. The packaging of dried persimmons in Figure 3 can make the local flavor of human body rich.

The stems and leaves and skins of those plants or simply processed, or used directly, can be the preferred material for souvenir packaging. A variety of dishes, baskets, baskets, baskets, and baskets made of soft straw, weeds and branches, rattan, and kapok are used to store some native products. Burned pottery also has thousands of years of history as a packaging material. Such as the use of ceramic packaging wine, not only can feel from the packaging of Chinese ceramics thousands of years of historical and cultural heritage, but also allows us to feel from the visual and tactile sense of the natural beauty given to China by clay (Figure 4, Figure 5). The tanning history of animal hides is even longer, with exquisite craftsmanship and praise. There is also a considerable history of silk fabrics used as packaging materials. For example, people use colored brocades to make bags, which are called "kits" for decoration of coins, sachets, arrows and other items. The "brocade box" decorated with brocade paste has a history of more than 2,000 years in China and is mainly used to hold valuables and gifts. As an excellent textile material, "Ma" has been widely used in various aspects of life today. Traditional material packaging pursues the natural state of the shape, and is mainly based on handicrafts. The characteristics of individuality are relatively clear. It has rich human touch, rustic taste and natural taste, which is in line with people's natural feelings of returning to nature.

In addition to fully embodying the cultural attributes of packaging materials in packaging design, there is also an environmental property of materials that cannot be ignored. Packaging is an indispensable form of production for modern commodities. Although it brings convenience and comfort to people's lives, because of the desire for luxury and beauty, some product packaging seriously ignores the pollution and rubbish left behind after use. And other issues. China is vigorously developing a circular economy and promotes green and environmentally friendly packaging in terms of packaging. When designing product packaging, we first place environmental protection and people’s lives’ safety at the top of the list. This is what people face in the process of the development of modern packaging industry. Survival is increasingly caused by serious pollution. Appropriate and appropriate use of green materials for packaging design in tourist souvenir packaging is crucial. As a material carrier for packaging, souvenir packaging design chooses traditional packaging materials. It can not only reflect the cultural aesthetics of materials, but also protect the environment, reduce the waste of limited resources, and reduce the level of pollution.

The use of traditional packaging materials such as paper, its high recycling rate, relatively low pollution to the environment. In the United Kingdom, the collection of waste paper has become an important industry. Two-thirds of waste paper is recycled. Waste paper undergoes a series of processing, and a certain proportion of pure wood pulp can be recycled to produce recycled paper. In the United States, waste recycling is the fastest-growing industry in the 1990s and has become the largest waste paper exporter in the world, with only $20 billion in waste paper recycling. Since 1995, 20% of the materials in the paper have been recycled materials, and in 2000 it has reached about 50%. In Japan as early as the early 1980s, the recycling rate of packaging waste paper reached 80%. Due to the high recycling rate of used paper, it has become the second largest paper producer in the world. Bamboos, vines, and stems and leaves of plants in traditional natural materials can naturally degrade and return to nature. In terms of ecology, bamboo is a renewable material with a short cycle time, a small footprint for growth, and a low demand for land. It also has a beautiful shape and a strong environmental regulation function, plus its quality. Light and durable, simple processing technology, low cost, known as the "green gold mine." Compared with wood, the growth cycle of bamboo is much shorter. As a substitute for many materials, bamboo has unique potential for development and utilization. Now that the conservation of forest resources is opposed to the deforestation, the wood used for packaging can be replaced by wood substitute materials or wood-based panel materials. This will greatly reduce the consumption of log resources. In addition, the use of plastic, metal, glass, and other materials in the packaging of tourist souvenirs is unavoidable, but it is used as little as possible in the design. Plastic materials are difficult to degrade naturally, the recycling rate is low, the reuse cost is relatively high, and the ecology is destroyed. surroundings. Once these materials are discarded in large quantities in the natural environment, they are not only difficult to degrade but also cause damage to the soil. There are also metal, glass and other materials replaced by pottery or porcelain is also a good choice.

The symbiosis between mankind and all things, and nature has always been difficult to distinguish the simple emotions, the original nature of humanity so that human beings continue to transform the natural environment for their own survival, the traditional "Heaven and Man" thought, from ancient times is still The indispensable living philosophy of people. Those raw materials or papers, fabrics, ceramics, etc., which are directly used or processed through technical processing, have undergone countless choices and discarded, forming distinctive green packaging. The inherent simplicity, natural value, and environmental protection inherent in the paper are always not. Will lose its dazzling brilliance. Therefore, the relationship between good people, packaging, and nature is balanced so that the balance between ecology and human survival can be balanced. (Shanghai Institute of Business Cheng Yanping)

Source: Shanghai Packaging