“This set of leather sofas is set according to the first class seats of the aircraft. After sitting up, it can be automatically adjusted to your most comfortable position by electric power. It can be turned and slid. You only need more than 5,000 yuan, you can move the first class to you. The bedroom. In a famous domestic furniture brand store on the first floor of Fuyong Fubang·Hongshuwan Furniture City, Bao’an District, Shenzhen, the shopping guide smiled and introduced the products in the store to reporters, and reminded reporters to pay attention to the furniture city. Poster of Direct Selling Price: "In the 4th Fuyong Furniture Festival, we sold the goods at full price according to the ex-factory price, and all the original logistics and other costs were given to the customers, which was much lower than the market price. If there is price fraud Our store will bear a fine of 30,000 yuan."
Today, with the grand opening of the 4th Fuyong Furniture Festival, Fubang·Hongshuwan International Furniture, Ou Shangmeiju, Lixingjiatianxia and other Fuyong International Furniture Village stores in the Fuyong section of National Highway 107 are crowded with people. . The tempting promotion activities such as “Buy Direct Sellingâ€, “Buyers Private Mercedes†and “Entering the Village†are attracting the long-term stop and careful selection of the general public.
From “one street†to “first business circleâ€
Today's Fuyong International Furniture Village has won the title of “Shenzhen Furniture First Business Circle†in the industry. On the scale, the total area of ​​Fuyong Furniture Village is 400,000 square meters, which is the top three in South China. Looking at the output value, the annual sales volume is expected to reach several billion yuan, accounting for one-third of the Shenzhen furniture retail market; The grade is famous for its garden-like external environment and internationalized internal facilities. It has become the coordinates of the industry. Looking into the prospects, the furniture store occupies the geographical advantage of “big traffic†in sea, land and air, and can radiate near Shenzhen, far away from the Pearl River Delta. And the world, leaving plenty of room for future development.
Rome was not built in one day. More than a decade ago, there were only a few large buildings surrounded by simple buildings. It is one of the earliest furniture retail markets in Shenzhen. It is customarily called “Fuyong Furniture Streetâ€. . As a result of the low cost of rent, the main reason is to operate medium and low-end furniture, mainly to meet the demand for affordable furniture for white-collar workers and working-class people.
Since 2002, the extensive old-fashioned business model of Fuyong Furniture Industry has ushered in change. Under the leadership and promotion of the government, Fuyong Furniture has gradually entered the “hypermarket eraâ€, trying to introduce the operation of high-end furniture brands, improving the business environment, realizing brand monopoly, and opening the prelude of industry integration. .
On the road from “Foyong Furniture Street†to “Shenzhen Furniture First Business Circleâ€, there are two landmark events of change: one is the process of integration with Guanwai and the urban traffic, especially the subway line. The extension has narrowed the distance within the customs and promoted the development of the furniture industry. Second, the completion of the Fubon·Hongshuwan International Furniture Expo Center in 2007, under the guidance of various government departments at Baoan, The large-scale furniture shopping plaza directly invested by the German neighborhood committee, the 6-storey store covers an area of ​​40,000 square meters, with a total construction area of ​​200,000 square meters, equivalent to the area of ​​two Shenzhen Convention and Exhibition Centers. The store is equipped with hardware in accordance with the international department store, equipped with central air-conditioning, escalators, music and lighting facilities, and has 10,000 square meters of free parking. This super-large furniture store in South China is a huge upgrade and leap for the Shenzhen furniture retail market.
Multi-party efforts to promote the industry to rise against the market
The reporter observed that since the establishment of the first Fuyong Furniture Festival in 2009, Fuyong Furniture Village has completed the gorgeous turn of products, high-grade products and high-radiation globalization in the past four years. In the past four years, the financial tsunami has continued, and large and medium-sized cities in China have introduced commercial housing purchase restrictions and seriously affected the development of downstream industries. Between the various difficulties, the rise of Fuyong Furniture Village against the market is particularly valuable.
“Shenzhen and Baoan District governments have always attached great importance to the development of the Fuyong furniture industry, giving funds, policies and ideas in a soft and hard environment. This is the fundamental guarantee for our industry to become bigger and stronger.†Fubon·Mangrove The director of the Bay International Furniture Expo Center, Chen Jianhua, visited the external environment of Fuyong Furniture Village: “In response to the overall upgrade of the business, the government has increased the construction and investment of the external square. In recent years, the Baoan District Government has The street has been renovated. After several rounds of construction, the outer square of Fuyong International Furniture Village has become a dazzling business card in the Shenzhen business district. In the 2km stretch, the ground is made of uniform wear-resistant bricks, green The trees are decorated with flowers and flowers, and the classical American street lamps are arranged neatly. Various leisure facilities can be seen outside, and there is a garden-style international block."
In 2009, “Fuyong International Furniture Village†was listed, and the following year, the Baoan Fuyong Furniture Industry Association was established under the government's promotion. The establishment of industry associations has established a communication bridge between the government and enterprises, a coordination link between enterprises and enterprises, and coordinated the major, small, important and difficult issues facing the development of many industries. In recent years, under the continuous low environment of the furniture industry, Fuyong Furniture Industry Association has carried out a lot of mediation and communication work between stores, enterprises and manufacturers in line with the principle of “mutual benefit and mutual benefit and risk sharingâ€. The rental rate of Fuyong International Furniture Village has been maintained at over 95%, which is one of the best data in Shenzhen and even the national private market.
"There is a good mother-in-law of Baoan government and Fufeng's feng shui treasure. Our Fuyong Furniture Industry Association specifically mentioned in the development outline that we should make Fuyong International Furniture Village a global household transaction with the unique geographical advantage of land, sea and air. Platform." A related person in charge of Fuyong Furniture Industry Association said to reporters with confidence. He also told reporters that after several years of development and cultivation, during the "May 1" period this year, Fuyong International Furniture Village announced the establishment of the "Global Home Trading Platform", and the future Fuyong International Furniture Village will have a higher development platform.
Furniture festival further stimulates
consumer market
"Buy furniture, come to Fuyong, now is the consensus of many people in Shenzhen." Fuyong International Furniture Village, a person in charge of the store told reporters: "Fuyong International Furniture Village's biggest features are summarized, there are two main aspects: First, large and full 480,000 square meters, seven supermarkets, eight thousand brands, almost all domestic and foreign furniture brands and furniture categories, to meet consumer demand for furniture; second, 90% of manufacturers and general agents, all to the factory The price is direct sales, which is much lower than the market price."
The reporter saw at the scene that during the 11th Fuyong Furniture Festival, which lasted 11 days, he even launched a "factory price", "buy furniture to win Mercedes", "come to send gifts" and so on. The series of promotional activities aims to create the largest furniture consumption festival of the year.
According to reports, during the event, more than 8,000 brand furniture factories in Fuyong International Furniture Village were all sold at the "Best Price". In order to ensure the credibility of the event, Fuyong Sub-district Office and Fuyong Furniture Industry Association jointly conducted strong supervision on the merchants. Anyone who has “price distortion†will impose a penalty of 30,000 yuan on the merchants. The reporter used the mobile phone to access the Internet, and compared the product prices of Fuyong International Furniture Village with the online quotation. It was found that even some furniture brands with national uniform prices would have greater discounts in Fuyong International Furniture Village. A staff member of Fuyong Furniture Industry Association revealed to reporters: "The profit margin of our fourth Fuyong furniture festival is very impressive. The profit-making concessions of most products have reached about 30%, and some European and American furniture or mahogany furniture even reached Four or five percent."
"Buying furniture to win Mercedes-Benz" is also a highlight of this event. In addition to this award, it also launched a shopping lot to win Apple ipad mini tablet, color TV, bedding and other sweepstakes. During the event, you can participate in the lucky draw once you purchase 2,000 yuan. The prizes include Skyworth 42-inch LCD digital TV, Shenzhou notebook computer, Avon Ting premium bedding winter suit, TCL induction cooker, and furniture festival commemorative thermos. The accumulated value of prizes exceeds 100 million yuan. If you purchase more than 5,000 yuan, you can get a prize of 9 prizes for the nine big gifts such as Mercedes-Benz and Apple ipad mini tablet at 16:30 on December 2, and get 2 tickets for 10,000 yuan. Analogy.
In addition, in order to enhance the participation of the event, during the event, Fuyong International Furniture Village also launched a gift to send beautiful gifts, free of charge 200 daily gifts.
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