[Abstract] Space is an indispensable form element of plastic arts, and it is also an important part of product packaging design. This article tries to analyze the performance of modern packaging space through the analysis of Chinese traditional space awareness, thus perfecting people's understanding of the performance of packaging space, and designing a more reasonable and humanized modern packaging work from the perspective of space.
[Key words] packaging design; tradition; space; form
Products can not be separated from the packaging design of goods, and goods must be a certain form of entity, as the entity's packaging image is bound to be inseparable from the expression of space. The packaging space not only reflects the shape of the packaging, but also reflects the quality of the packaging design. Since ancient times, people have begun to explore and study the understanding of space. These contain spatial views of the Chinese nation's culture and philosophy. From today's point of view, there is enlightening and guiding significance for the study of space expression consciousness in packaging design. Design Online. China
Virtual and Realistic Space Views
"Book of Changes" Preface Cloud: "Easy to have Tai Chi, is the second instrument; Tai Chi, Tao also; two instruments, yin and yang also"; "Say Shu" has "the way to establish heaven and earth Yin Yin Yang"; Dao said: life Two, two and three, all three things. One is Tai Chi, and the other is yin and yang. Everything has yin and yang, everything is a tai chi, a thing is a yin and yang. Obviously, in the eyes of the ancients, anything or phenomenon is coexistence and reality, actuality and reality, and actuality and mutual rooting.
According to the space of virtual reality, the object of packaging design is firstly the unity of opposites of reality and reality. This unity of opposites lies in the coexistence and mutual transformation of the real space and the virtual space of the packaging. So how are the real and virtual spaces of the packaging defined? The space where the package appears in visible form is the real space. The change of real space often leads to the change of the entity form, which can be called the "form space" in packaging design. Virtual space can be divided into external virtual space and internal virtual space in packaging design. The external virtual space refers to the abstract and negative space formed relative to the package entity. The virtual reality contrast between it and the real space forms the external shape of the package; the internal virtual space refers to the enclosed space of the actual space of the package. The abstract, negative space, due to the functions of accommodation, support, and buffering of the virtual space, can be referred to as "functional space" in packaging design.
In past packaging design, people often think from the fixed position of real space, neglecting the rational use of abstract and negative virtual space. The ancients have long realized that virtual space is the real space for real functions. For example, the brown palm that has been passed down so far, and the glutinous rice wrapped in a string with a lobe leaf, is not only unique in shape, but also well embodies the accommodation function of the virtual space. "Mr. Zong Baihua said in his book "Space Consciousness in Chinese Poetry, Paintings," that unlike the scientific perspective of Western geometry, the Chinese people prefer to live in an imaginary and lively universe. space. "This point of view we can get from the Chinese traditional "octagonal box" shape to get the answer, octagonal box packaging form in the eight sides of the form outside a large number of external virtual space, very interesting, while its internal angular virtual space also has Buffer and protect the function of the item.
The emphasis on the study of virtual space in packaging design not only enables the packaging to exhibit a unique external form, but more importantly it can give it a perfect packaging function. In the packaging design of the condiment shown in Fig. 1, the bottle cap model has abandoned the usual planar form and adopted an imaginary treatment of the virtual and real complementary space. This not only makes the condiment shape more beautiful in form but also in other similar products. Stand out, and due to the presence of such a virtual space, the dynamic use of the cap is not twisted and capped as the condiment is not as easy to contaminate the consumer's hand. Figure 2 is the use of corrugated paper cups covered coffee, due to the existence of the virtual space formed by the structure of corrugated paper, so that the paper cup has a thermal insulation to avoid the hot function.
Therefore, when we realize the space of virtual reality that the packaging possesses, we realize the importance of the virtual space in the packaging, break the single thinking mode of the physical space, give full play to the imagination and creativity, and we can find a breakthrough to solve the problem. This will improve the versatility of the packaging design.
figure 1
figure 2
(to be continued)