Tetra Pak--Respect and habitual transposition innovation

Faced with the following question, I don't know what kind of choice you have: In the face of one bottle of white wine and red wine that have been opened, you will choose which bottle to store for a longer period of time. The surrounding aficionados will basically choose to drink red wine first, because they think that the wine will be spoiled when it takes a long time to open the lid; and a foreign friend said he would choose to drink white wine, because the alcohol content of the open bottle will volatilize quickly. Which kind of more scientific first and not to mention, deep-rooted habits of life may be the direct cause of the decision to reflect the first. In the previous paragraph, the discussion of the Tetra Pak packaging liquor in the newspapers seemed to be faced with a theory that can be operated. However, the actual market is expected to be very difficult, and it is a difficult task to develop a market that customers can accept. For thousands of years, the traditional culture of wine that has been settled down in China has changed its habits of purchase, appreciation, aesthetics, and psychological concepts only with so-called “new look” and “low prices”, which should be very difficult. Still returning to the first paragraph, in the face of different original habits in different regions, is it possible to exchange and exchange on the basis of not breaking as far as possible so as to open up new markets? Here, the author has an immature idea. Hope to discuss with interested people. The source of the idea was an article of a health expert. He mentioned in the article that in view of the fact that hypertension, hyperlipidemia and heart disease are getting younger and younger now, ordinary domestic families should drink a little wine or grape juice properly. Especially red wine (daily dosage between 50 and 100ml). Because the red grape skin has a substance called "reversal alcohol", it is an antioxidant that can be used to prevent heart disease, soften blood vessels, and prevent aging. With the ever-increasing living standards of the people, the Chinese have gradually become moderate, moderate, and healthy in drinking. In the liquor market, the dominant position of low-alcohol wines below 38° is an example. However, in China, wine is still in the non-daily consumption phase except occasions such as banquets. If the use of Tetra Pak's paper product boxes to fill red wine or grape juice, taking advantage of people’s health and willingness to drink, the use of low-quantitative (250ml capacity), inexpensive and other advantages similar to that of milk, will push the red wine more Ordinary people, taking into account the concept of drinking while occupying a new packaging market, will it be a new win-win way? The same problem is also true for white spirits. Instead of blindly hitting domestic self-employment, whether it can use the way of Tetra Pak to push domestic wine from the outside world, foreign consumers' acceptance of Tetra Pak Liquor Is it better than the domestic? Because I am not familiar with the foreign wine industry and related conditions, I dare not rashly say this. I just think that no matter which kind of packaging method is used, it is necessary to pay attention to the consumer's habits and to taking environmental protection into consideration. This should be a principle.

Posted on