There are 6,919,377,000 people in the world. Each of us speaks 2,250 words to 7.4 people every day and sends 4.3 emails. Everyone sends more than 300 billion emails a day, and the number of edited text messages reaches 19 billion. This is our "digital" life. In the minds of mathematicians, everything in the world can be represented by vivid and interesting numbers, including furniture exhibitions that appear to be "completely insulated" from mathematics. And if you really digitize the furniture exhibition, what would it look like?
"digital" furniture
On March 16, 2013, the 29th Dongguan Famous Furniture Exhibition officially opened.
As one of the most prestigious furniture fairs in China, this year's International (Dongguan) Furniture Fair has a total of 12 pavilions, covering an area of ​​260,000 square meters, more than 250,000 square meters in September last year; among them, the scale of custom furniture exhibition area Up to 10,000 square meters, compared with the previous session, the area has doubled. At the same time, the exhibition also opened the lighting furniture area for the first time, and the scale of the exhibition has reached 10,000 square meters, which has become one of the new highlights of this year's furniture exhibition.
The investment in advertising. According to Chen Jing, manager of the promotion planning department of Huaying Group, the advertising expenses invested by enterprises in aviation and motor vehicles have exceeded 18 million so far; and the marketing director of a panel furniture brand said that compared with last year, the company plans to advertise this year. The cost investment will increase by 100%, most of which is for online media; it can also be seen that furniture business owners pay more attention to advertising promotion.
"digital" slogan
In addition to being used to exemplify the gradual improvement of the furniture market, tedious numbers have become the new darling of furniture advertising. And when the numbers hit the furniture advertising words, is it a spark of creativity, or is the Leid people falling apart?
"Italian 10,000% pure imported mattress." The advertisement of Magniflx at the Dongguan exhibition is really speechless. Everyone can understand that foreign brands want to prove their pure blood, but you are sure to abuse the numbers, your math teacher will not be sad to cry?
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