The pioneer of global cosmetic glass bottles: SGD

“In 2010, SGD Asia Pacific became a supplier of Lancome Liquid Foundation Teint Miracle Asia Pacific. This product has been released globally. In addition, the elite brand of Natural Brands Xuetang has also chosen us as its strategic partner.” French SGD Group in China The wholly-owned subsidiary of Zhanjiang Shenghua Glass Container Co., Ltd. chairman and general manager Cyril Ruiz-Moise said.

The 114-year-old French SGD Group is the world’s leading manufacturer of glass cosmetic bottles and perfume bottle packaging materials in global and European markets. SGD Asia Pacific - Shenghua Glass Container Co., Ltd. has become the preferred glass supplier for domestic and foreign well-known cosmetics brands with the advantage of "European Quality and Chinese Production"; with its international professional strength and localization in Asian and Chinese markets Strategy, its business covers 16 countries and regions in Asia Pacific, and has accumulated more than 250 customers.

It is understood that in order to ensure the cleanliness of the production space, the company is equipped with a class 100,000 clean room at the production base in Zhanjiang, Guangdong. In addition, in 2010, a logistics center for safety stocks was established in Shanghai. For such investment in SGD, Cyril said, "This series of actions and strong investment shows the sincerity and determination of SGD Asia Pacific to effectively and efficiently serve the Asian market."

Varied glass products flexible decorative processing

Can create "European quality" products, because SGD Asia Pacific has the same level of "production environment" of SGD Europe and America - the same European clean room, the same production process and operation control, the same quality standards and professional qualifications. The company's production line also received a license for the production of pharmaceutical packaging materials issued by China's State Drug Administration (SFDA).

According to Cyril, SGD Asia Pacific has more than 100 standard male models from 5 ml to 1 liter capacity for customers to choose from. The company's just-released male mold product, PENELOPE, has a simple style and is an excellent choice for high-end thick bottom bottles. The same is true in the field of glass post-processing. The post-processing workshop can complete various requirements for decorative services such as multi-color hot stamping technology and gradient painting with frosted effect.

Sharing expertise and innovation for the benefit of customers and industries

In the past November, Cyril held a special seminar at the Packaging Specialty Symposium in Hong Kong on “How Packaging Suppliers Meet the Needs of Asian Brands”. A keynote address on the theme “Successful Tips for R&D of Glass Bottle Packaging Products” was held to discuss the Asian market. And local consumer demand for suppliers, and analysis of glass bottle packaging in the quality, cost, distribution channels, research and development success factors.

He stated that "innovation is the tradition of SGD. With our expertise and creativity, SGD Asia Pacific hopes to have a greater influence in the industry." The annual "SGD Trend" is aimed at showing customers glass. The later craftsmanship will show the trend of future market colors and styles, and provide inspiration for new product development. SGD newsletters and magazines are sent to customers every month to help them understand the latest information on glass bottle packaging.

In addition, the emphasis on environmental protection and social responsibility has made SGD Asia Pacific a leader in sustainable packaging. The Zhanjiang plant uses advanced sewage treatment systems, noise reduction systems, recycling of waste fuel, and recycling of water. SGD is using recycled materials and launched Infinite Glass, a 100% fully-recycled glass bottle packaging that has surprised the industry. Cyril told reporters that SGD Asia Pacific has served the Asian market for 60 years and the Chinese market for more than 12 years. The annual growth rate of the company has been maintained at more than 15% since 1998. Herborist, Nature Hall, Hainan Jinrun, Han Shu, Bai Taifu and other local famous brands have chosen us. We believe that in the future, SGD Asia Pacific will provide more customers with glass bottle packaging with international and local needs.