Packaging design has entered the era of computerization, and traditional packaging design methods and means have been difficult to adapt to fierce market competition. Today's designers must have the basic skills of packaging design and computer technology, the use of flat facade constitute the design principles and The organic combination of product volume, to further improve the level of packaging design. This article on the relationship between packaging and decoration, the packaging of the flat facade space, packaging, three-dimensional decoration, put forward a three-dimensional design perspective and readers to explore.
With the development of society, the meaning of packaging has been extended to the image and abstract areas. The scope of design of packaging has gradually moved from the concept of ordinary framing and decoration design to the art of visual communication. The visual communication arts include product packaging, advertisement decoration, and corporate image design. Packaging design includes the packaging of the plane, facade decoration and packaging of the exterior design, artistic decoration is the product container plus a certain amount of text, patterns and other decorations, to protect, beautify and promote the product. Packaging decoration is the continuation of product production, and decoration is modification and beautification relative to packaging. The packaging, in relation to the decoration, is the content of the decoration or wrapping of the article in the decorative arts. If packaging is to be implemented using modern science and technology, then decoration is achieved using artistic means such as design of patterns, application of colors, drawing of words, and modeling of containers. Packaging design is the synthesis of science, art, materials, economics, psychology, and market elements, reflecting the need for multiple functions.
Three-dimensional packaging and design points
The artistic, three-dimensional packaging of any three-dimensional object has a height, width, thickness, which is the three-dimensional composition of the "three-dimensional." If a certain part of the 3D is tilted, irregular shapes will appear, causing problems with the three-dimensional shape. How to make three-dimensional modeling to achieve the perfect art, and to achieve a harmonious and unified packaging products, is the main theme of packaging design. In the overall relationship of packaging design, it can show the beauty of rhythm, and rhythm itself reflects a coordinated order, making people feel soft and elegant after reading. Such as a design of the lines of the performance of a smooth stretch, reflecting its rhythm. The various parts of the grouping should also have the same or similar parts to each other, that is, orderly arrangement. This sort of order can be from small to large or high to low, but it can also be embodied as a gradual, gradual change from close to sparse. For example, in the design of container cosmetics and packaging and decoration of a series of cosmetics, it is necessary to grasp the overall performance characteristics of the product, and then to find out the respective requirements of each cosmetics to take a comprehensive consideration, so that the shape of the product is consistent and the colors are unified to form the series. The uniform style. Furthermore, emphasis should be placed on comparison and coordination. Contrast is multifaceted. In a product, there must be a comparison of the size of the image and the contrast between the length and width and the width. The arrangement of the front and the back of the image must be arranged in an orderly manner and have narrow and wide intervals. Associated with this is the comparison of space and density. There must be a mixture of scattered images, there are times and times. The main part must become a dense visual center, and the minor part must have appropriate echoes and connections. In addition, there must be image music, straight contrasts, and the reconciliation and contrast of the direction of movement, as well as the contrast between light and shade and the warm and cold colors. When these comparisons are handled well, the design package will be lively and varied. Reconciliation is to find a unified factor in the comparison, so that the various components of the design have a certain link between each other, play a coordination role with each other, so that the overall product coordination.
The decoration of the packaging plane In the modern packaging design, the plane decoration is also very important. "Decoration" refers to the concept of the narrow sense of the surface of the object is modified and perfect, the role of embellishment and attachment, is a three-dimensional representation of the work of the pattern. The concept of decoration is a broad and universal phenomenon of culture and art in a broad sense. It is not only a category of art, but also a category of culture and history. It is one of the most important information for people to judge the historical and cultural connotations of different eras. Decoration also has sociological and aesthetic significance. It manifests itself as the act of creating beauty and the results produced by it. Through this form, it manifests social consciousness, beliefs, and values. In other words, decoration should be a person's spiritual life, a product of ideology, a strong feeling of beauty, an activity of aesthetic taste expressing the feelings of beauty, and the ability and skill of externalizing aesthetic activities. Therefore, a cultural history is also a decorative history in a sense. The decoration has functions of aesthetic functions, adjustment functions, highlighting and emphasizing functions, symbols, and signs.
Plane decoration mainly refers to the product itself and the text decoration and pattern decoration outside the packaging box, and the plane bump is called the form of two-dimensional space. In the packaging plane composition, the most basic research object is "form." Any form can be broken down into several units, and these units can be reassembled into new forms. The process of recombination after this decomposition is the process of composition. The basic principle of composition is to regroup several identical or different elements according to certain principles. The process of decomposition and recombination changes the morphology, and the limited forms are formed into infinite combinations. The process of decomposition and combination embodies the concept of composition, and it is a way of design thinking that seeks new possibilities for modeling. In the modern packaging design, the design principle of the flat facade is correctly applied to the actual product packaging. The appearance of the design product depends on the principle of the three-dimensional structure plus the understanding of the crystal volume, and a comprehensive analysis is conducted to obtain the result. The first manuscript creation, and then through computer technology to complete. The decoration design of the packaging plane should use the principle of planar composition and color composition, earnestly comprehend the purpose, function and characteristics of the product, carry out plane combination, determine the color according to the use of the product, and perform concave and convex two-dimensional art processing on the plane. For example, Joe enhanced the design of "Mao Yan", "General" and other alcohol packaging, fully embodies the ancient Chinese wine culture and art ideas. On the outside, they pay attention to ancient simplicity, various shapes, some like pillars, like ancient bells, like vases, as crystals show the artist's styling ability, clever use of Chinese ancient patterns and appearance in the local statues to form a beautiful Artwork. In short, packaging design must first focus on styling, and we must use the principle of space composition to combine the cultural roots of products and conduct artistic creation. In the local use of convex and concave two-dimensional space for artistic decoration, this will create excellent packaging works.
While modern high-tech enters packaging design, only the use of new ways of thinking and new design concepts, flexible use of the three-dimensional packaging of flat facade composition principle, and cleverly integrated with the product, through the ancient packaging culture and modern packaging in China By combining cultures and correctly understanding the relationship between packaging and decorative floor plans, we can design better, more exquisite, and more artistic packaging works.
(author/Shen Yingping)
Source of information / China Packaging News