Analysis of the Present Situation of Operation and Management of Public Stadiums

Stadiums are the basic conditions for the continued development of sports in China. They are the material carriers for the development of various sporting events; they are specialized venues for various sports competitions, trainings, and mass activities; and they are important for carrying out social sports activities and building spiritual civilization. One of the bases is an important place for the development of China's sports industry and sports-related industries. It plays an indispensable role in promoting the development of sports in China. All of them have certain public welfare attributes and public attributes, which are attributed to the establishment of public institutions in nature. Their unique attributes lead to a certain degree of difficulty in the process of operation and management. Among them, some sports venues are increasingly degraded due to poor operation and management, which has caused certain obstacles to the development of the local sports industry. Therefore, how to strengthen the operation and management of stadiums and improve management efficiency has always been a theoretical hotspot in the development of sports in China.

体育场馆运营管理

Gymnasium operation management status

At present, most stadiums in China have basically completed the transformation of the operation and management system. The traditional administrative management system, led by the government, has been superseded by the coexistence of a variety of operational, management, and semi-enterprise models. . Although the operation and management of most sports venues in China has been improved and improved to some extent, there is still a certain gap between the operation and management of sports venues in foreign countries. There is still an obvious management feature in the operation and management of sports venues in China: Most sports venues take "Public organizational system, enterprise management" operation and management model. This mode of operation and management is obviously not conducive to the sustainable development of sports venues. Whether it is operations management, operations management, economic mobilization, the appointment of departmental managers, or the transfer of personnel issues, the decisions are made in the hands of regional governments and stadiums. Managers have empty management titles but are unable to implement correct management rights. In the long run, the development of sports venues in our country will inevitably be affected, and our country’s sports industry will also be blocked.

Strategic Countermeasures for Operation and Management of Public Gymnasiums

1, establish a "people-oriented" management concept

The sports undertaking is a public welfare undertaking with public property and public attributes. Most sports stadiums are state-owned assets, and they should also serve the purpose of "serving the people." Due to the impact of the history of sports development in China, sports stadiums in China have always been regarded as a product of the sports industry. The public welfare has gradually been replaced by interest, gradually losing its management purpose. As the national government gradually reduces the funds for construction of stadiums and gymnasiums, in order to solve the problem of insufficient operating funds, stadiums and gymnasiums should strengthen the “people-oriented” management philosophy and be fully open to the society. Second, in order to adapt to the masses' diverse sports needs, advanced modern sports and entertainment projects should be vigorously introduced to provide people with more comprehensive, healthy, elegant and comfortable sports and entertainment venues. Except, under the guidance of the "people-oriented" management philosophy, we must start from the fundamentals, break through the traditional constraints on the operation and management of venues, increase propaganda and management efforts, and formulate long-term plans based on the premise of unimpeded economic development. Gradually improve the stadium as a solid foundation for implementing the national fitness program.

2. Fully tap into the multiple functions of the stadium

The gymnasium itself has a variety of integrated functions. Only in-depth digging can enable these functions to be fully utilized and serve the public and serve the community. In recent years, a relatively large number of relatively large gymnasiums have begun to promote the development of other sports-related services, including sports tourism, sports and commerce, sports and fitness, sports and exhibitions, and many other service activities, to further develop the comprehensive functions of stadiums and gymnasiums. These service activities are not only the product of the common development of stadiums and economic society, but also one of the measures for digging deep into the multiple functions of stadiums, deepening reforms, improving the institutional mechanisms of venues, and improving the operational benefits of stadiums.

体育场馆的多元综合功能

3. Reform and innovation of institutional mechanisms

The operation and management mechanism of stadiums and stadiums is outdated, and operation and management capabilities are not strong. This is the most common problem in the current operation and management of stadiums in China. Therefore, stadiums and gymnasiums themselves must continuously deepen the reform and innovation of the management system and operating mechanism, and use the new institutional and new mechanisms to revitalize stadiums and gymnasium resources. On the one hand, it is necessary to reform the operating management system, establish incentive mechanisms, strengthen the construction of operational management teams, and improve the effectiveness of operations management. Under the premise of ensuring that the stadium’s public welfare attributes and main functions are not affected, it starts with the operation rights and ownership of sports venues, changes the operational management structure and operational management conditions, and establishes a scientific and rational operation management model. On the other hand, it is necessary to make effective use of stadium resources, adhere to innovative ideas, actively explore operational management models that are conducive to the sustainable development of stadiums, and form a self-sustaining operating model, cooperative business model, parallel mode for enterprises and undertakings, and a mode of operation for enterprises and commissions. Operating and other operating management models.

4. Strengthen management training for managers

Operational managers are the direct leaders in the management of public gymnasiums and they play a leading role in doing well in the operation of stadiums. If we want to do a good job in the operation and management of stadiums and gymnasiums, we must begin with the management of business personnel training and strengthen business skills. The gymnasium leadership department shall organize and encourage the operation managers to study management techniques, study the business, master operational management skills, select management backbones to serve as mentors, actively carry out mentors and activities, and seriously train stadium management personnel to improve the managerial management ideology. And business skills and awareness of work responsibilities. At the same time, it is necessary to educate management personnel with good foundation, professionalism, and respect for the post, and to strengthen the operational management strength and improve the operational management benefits.

5, to achieve the standardization and modernization of operations management

Realize the practical application of modern science and technology in the management of sports venues, and actively promote the transformation of scientific and technological achievements in operational management. First of all, on the basis of using traditional management techniques, the introduction of computer technology and computerized technology in the use of funds management will improve the accuracy and standardization of financial statistics. In terms of personnel registration for operations management, integrated technologies can be introduced to achieve unified management of drawings, documents, data and files. Secondly, we will further improve the personnel registration system, increase the focus on holding licenses, effectively improve staff registration capabilities, and gradually realize the standardization and modernization of operations management.

Conclusion

At present, the research on the operation and management of sports venues in China is still lacking. In the new era, the operation and management of sports venues in China is facing new opportunities and challenges. The relevant departments must continuously explore and improve, innovate management methods, find effective countermeasures, and solve operational management issues. The common problems in work can effectively improve the operational efficiency and further promote the development of sports.

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