Design: Tokyo Otani Co., Ltd. Client: Tokyo Polaris Corporation, Japan This case is referenced in the book “PACKAGING DESIGN PRACTICE†published by Conway Lloyd Morgan, Beijing Institute of Science and Technology Press, Baitong Group. : Redesigned products of the original product: Dairy products Material: Printed cards and plastics Specifications: Size varies: 7 months Content elements: Barcodes and company logo Market objects: Adults Sales methods: Internal stores Sales Keywords: Fresh , farms, and direct design purposes: Products must produce an overall effect, even if they are placed in different locations in the store, or placed on the shelves at home should also be easy to identify the design overview:
This design provides new packaging series for dairy products such as milk, cheese, ice cream, yoghurt and candies. This product should emphasize the fresh and natural taste of the product, and it can easily be used as a unique group to attract customers in different categories of supermarkets. Since it is sold through specialty stores, it also requires packaging bags and refrigerated containers. This design was introduced in 1992. Market research shows that it has been widely recognized by the public.
The design mainly uses the black-and-white pattern of Jersey cows as the main color, green (symbolizing new, fresh and grassland) as the main auxiliary color, and other heavy colors representing different varieties of this series of products. Products placed on the shelves are labelled on the edges, while those removed from the freezer (such as ice cream) are marked with dark labels on the top.
Design analysis:
The black-and-white pattern of Jersey cows has recently been used on computer cartons by a successful mail-order company, the Gateway 2000 (the company's mail-order business started on a farm, which is a good indication of short-term packaging and long-term The difference between the packaging, once the computer is opened, the computer packaging box will be thrown away or shelved, while the dairy product packaging will always stay on the shelf or in the refrigerator until the play, with a white and green design computer packaging box Maybe full of fun, but there is no implication of deep meaning, and the use of rural areas (black, white, green) as the main color of dairy packaging has a different effect.
This design provides new packaging series for dairy products such as milk, cheese, ice cream, yoghurt and candies. This product should emphasize the fresh and natural taste of the product, and it can easily be used as a unique group to attract customers in different categories of supermarkets. Since it is sold through specialty stores, it also requires packaging bags and refrigerated containers. This design was introduced in 1992. Market research shows that it has been widely recognized by the public.
The design mainly uses the black-and-white pattern of Jersey cows as the main color, green (symbolizing new, fresh and grassland) as the main auxiliary color, and other heavy colors representing different varieties of this series of products. Products placed on the shelves are labelled on the edges, while those removed from the freezer (such as ice cream) are marked with dark labels on the top.
Design analysis:
The black-and-white pattern of Jersey cows has recently been used on computer cartons by a successful mail-order company, the Gateway 2000 (the company's mail-order business started on a farm, which is a good indication of short-term packaging and long-term The difference between the packaging, once the computer is opened, the computer packaging box will be thrown away or shelved, while the dairy product packaging will always stay on the shelf or in the refrigerator until the play, with a white and green design computer packaging box Maybe full of fun, but there is no implication of deep meaning, and the use of rural areas (black, white, green) as the main color of dairy packaging has a different effect.
Human Powered Tricycle,Alloy Frame Mountain Bicycle Co., Ltd. , http://www.chchildrenbike.com