Design of export product packaging

According to the nature, form and quantity of goods, and the characteristics of different countries and regions that are sold, the export goods and packaging of export goods must be designed in a scientific structure and shape. It is not only necessary to protect the safety of export goods in the process of storage and transportation, but also convenient. In the international market display exhibition, convenient for consumers to carry and use. The decision-making and packaging and decoration design personnel of production enterprises shall design and position their products according to different commodities, different packaging materials and production technology.

First, the selection of materials used for packaging modeling structure should be reasonable

Export commodities are sold all over the world, with different geographical environment, large climate differences, long distances, long storage and transportation time, and many loading and unloading links. Therefore, the requirements for packaging quality are particularly high. Packaging materials are the material basis for the design and manufacture of various sales packages. The choice of packaging materials is reasonable, which is one of the important factors in design success or failure. As packaging and decorating designers, they must be familiar with and master the resources, performance, price, and processing conditions of various packaging materials. A wide range of packaging materials, each with different characteristics. In terms of physical properties, some are hard, some are soft, some are airtight, impervious to water, some are transparent, some are fragile, etc.; in terms of chemical properties, some are relatively stable, some are easy with certain substances. Chemical reactions; they vary in terms of printing and decorative properties.

1, to protect the function of goods. The performance of goods is different. Therefore, the choice of packaging materials must first take into account whether the goods play a protective role. In the case of foods, microorganisms such as bacteria and yeasts will grow and multiply when water content reaches a certain level. Therefore, in the selection of food packaging materials, the functions of anti-corrosion, anti-mildew, anti-odor, and anti-virus must be performed. The materials with better sealing performance today are high-density polyethylene and polypropylene, which can be used to make vacuum composite packaging and inert gas packaging (ammonia and carbon dioxide, etc.). In addition, the breathability of films such as nylon, polyester, and yam are also very small, making vacuum composite packaging and inert gas packaging.

2, to meet the requirements of exhibition sales. Sales packaging not only has the function of protecting the goods, but also has to beautify the goods and meet the requirements of market display and sales. Therefore, when selecting packaging materials, we must consider the function of beautifying goods. Transparent packaging and open skylight packaging are more popular on the international market, because it can effectively display the texture and image of goods. Transparent plastic, transparent glass and cellophane are ideal materials for designing various transparent packaging and window packaging. The “duck cucumbers” exported to Japan by an import and export company in the north of China were originally used for mud jars, each containing 10 kilograms, which is neither beautiful nor convenient for display and sales. The roads have not been opened, and they are later changed to 300 grams of unique glass bottles. With exquisite labels, the real sense of milk cucumber is displayed in front of consumers, giving people a feeling of cleanliness, hygiene, and high-grade goods. They are favored by consumers, and they soon open their sales, and their sales prices have doubled.

3, to consider the accounting of packaging costs. Some people think that products exported to foreign countries must be designed with high-end and luxurious packaging. In fact, this is not always the case. Different grades and different grades of goods should use different grades of packaging materials, even if the same kind of goods, sales of countries and The area is not the same. Because of the different economic level and geographical climate, the choice of packaging materials should also be different.

4, pay attention to recycling, protect the environment. The use and handling of packaging materials are closely related to environmental protection. Paper can be recycled, and it will not pollute the environment. Glass bottles and cans are difficult to handle. When the plastic is burned, it will pollute the air. France has adopted a packaging regulation to implement the corrugated box packaging using the non-stapling case. It also stipulates that: 1 The desiccant packaging must not be made of PVC, and the texture must be indicated on the plastic bag to indicate the ingredients. 2 Do not use toxic ink pigment printing marks. 3 Packing tape should use PEC (polyethylene) texture. Therefore, the specific regulations and requirements for the use of materials in international market countries must be taken into account when selecting packaging materials.

Designers in the determination of the packaging materials to be used in the product and the modeling structure design, provide a certain degree of freedom for the specific modeling structure design, but also have certain limitations. Paper can be designed with a variety of different shapes of the structure of the carton, but can not be designed as a glass bottle as diverse as the complex shape; tinplate can design a variety of shapes and a variety of open structure cans, listen, box, but tinplate can not design Clear packaging like glass and some plastics.

Second, the packaging structure must be different with the product

Packaging structure modeling should be based on the nature of different commodities, forms, uses, target markets, sales targets, volume, history of packaging modeling and international market development trends, through a variety of channels for investigation and research, designed with personalized packaging . Different consumer targets, design packaging volume should be very cautious, which is related to whether to open up the sale and increase the price of the big problem. For example, the "analgesic tablets" exported from China have 100 bottles per bottle. The packaging and decoration are also impeccable, and international bar codes are used. However, foreign supermarkets are not available, and no one is interested in selling stalls or low-end stores. After researching, it became clear that the problem was in the amount of packaging and later changed to six, eight, or ten blister packs, which not only opened the market but also increased the selling price. Some commodities, such as textile shirts, sheets, bath towels, etc., although the packaging structure is relatively fixed, it is difficult to change its packaging mode, has always used paper bags, plastic bags and carton packaging, but with the continuous emergence of new materials, new processes And shaver new, has used the window box, shrink film packaging, so that the modeling structure is more scientific and beautiful. There are also some products, due to changes in sales, packaging structure modeling has also undergone major changes, such as stationery, hand tools, hardware and other small commodities, some export companies still use traditional carton packaging or wooden box packaging exports. This obsolete packaging has not adapted to the sales requirements of the international market. These products are currently used in international markets such as thermoforming and hanging packaging. This is an important measure for implementing the strategy of “winning by quality” as an economic strategy.

Third, the packaging modeling structure to meet the actual level of technology

Choose the ideal packaging material, also design a scientific, beautiful shape structure, whether it can produce and produce packaging that meets the design requirements, which depends on the level of production technology, which is the technical basis for whether the packaging shape structure can be implemented according to requirements. Otherwise, the previous design plan will become a paper. To design a more complex metal container, it is necessary to take into account the conditions of the process equipment; the design of the composite film bag must take into account the molding and sealing technical conditions; the design of special-shaped glass bottles, if the shape is too complex, mold production and mass production There is a certain degree of difficulty, and the design plan cannot be realized.

The decision-makers of production and operation companies all attach great importance to the improvement of the sales and packaging structure. Our packaging and decoration designers have worked hard to design a number of packages with a certain level, which promotes sales and expands sales in the international market. . However, some sales and packaging work samples, although winning prizes in the competition, have not been able to be put into mass production and turned into productivity. The reason for this is that it is difficult to keep up with the fact that the materials used for the materials are not practical, or that the level of process technology is difficult to keep up with, or that the cost of the packaging is accounted for, so that it is difficult for the exporting enterprises to accept them, or is contrary to the international market packaging regulations. Therefore, it requires our designers not only to be familiar with and master the characteristics and price of packaging materials, but also to understand the market conditions and development trends of international relevant laws and regulations, and to design and sell the packaging of export commodities with beautiful appearance, scientific structure and reasonable price.