Experts talk about the design of the Beijing Olympic logo

The Beijing Olympic Games Organizing Committee has decided to officially launch the new Olympic Games logo in January next year. So what kind of signs can fully reflect the characteristics of the Beijing 2008 Olympic Games?
Andria Vanier, director of image and advocacy at the 2006 Torino Olympic Winter Games organizing committee in Italy, said that both Italy and China are rich in history and culture, so the Torino Winter Olympics and the Beijing Olympic Games are designing the logo. One of the common challenges faced is how to embody such a rich historical culture in a simple symbol.
In Italy, people have high expectations for the Winter Olympics logo, but there are many different opinions on the theme of the logo. Therefore, before starting to face the solicitation of social signs, the organizing committee first of all made clear the “central thought” that the signs should convey. Only in this way, designers can design in the overall planning of this idea. Vanier said that since the world has a good understanding of the history of Italy, the Turin Organizing Committee, when clarifying the theme of the logo, believes that it should focus more on the present and future of Italy.
Scott Givens was the creative director of the 2002 Winter Olympics in Salt Lake City, USA. He believes that the sign of the Salt Lake City Winter Olympics was successful because they had taken into consideration the needs of television viewers, their own people, and local residents of Salt Lake City in three different areas when designing ideas. It is necessary for the viewers of other countries to understand the meaning of the logo, and also to allow the people of the country to give recognition to the American culture expressed by the logo. After the logo is designed, the local people can be proud of this logo. If it only caters to the needs of viewers in other countries, then the logo will be masked and lacking in new ideas; but if it only caters to the wishes of its own people, then foreigners can't understand this symbol of a global sports event. The sign of Salt Lake City is neither world nor non-state nor local, but a balance between the three.
From the 2004 Athens Olympic Games Organizing Committee's image and logo manager Theodor Masaris - Jindell, responsible for the Olympic Games's Olympic emblem, mascots and torches and other Olympic visual image creative. The design of the Athens Olympic Games has also won the praise of the international design community, but Masaris believes that to say that the Athens Olympic Games design success "secret", that is to be faithful to a country's history and culture, to excavate the essence of history and culture. The sign is not just a simple design issue, but it depends on whether it is suitable for a particular organizing committee. She suggested that the Beijing Olympic Organizing Committee could establish its own various resources and find design elements from its own cultural heritage.

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