Far East Kodak Packaging Innovative Design

Kodak (Far East) Ltd. previous packaging

Kodak (Far East) Co., Ltd. Kodak 1989

Kodak (Far East) Co., Ltd. Kodak, 1991

background:

In 1989, Landor assisted Kodak in designing a packaging system for the Chinese market to enhance the performance of the local market. The new packaging is totally different from the global brand packaging design, but it still retains Kodak’s main values ​​and image quality. In view of the popularity of the new design, Kodak commissioned the company in 1991 to update the product packaging design for the upcoming new generation of film.

challenge:

For the original packaging design, we adopted a bright red box with a flat pattern of Kodak's English initials "K". The study found that red and gold packaging enjoy wide acceptance in the Chinese market, and the contrasting color of creativity has also become Kodak's endorsement color in this major market. Therefore, when designing a new package in 1991, we suggested that it should be modified on an existing basis to reflect the quality of the new film product and its features.

Program:

The packaging design of the product remained basically unchanged, but the original “K” pattern of iron was replaced with a rainbow color. We reduced the red part and added Kodak's yellow color to the top and side of the box. At the same time, the design of the film cassette is modified to ensure consistency with the package. Lang Tao's design in 1989 was market recognition. Research shows that the new packaging assists Kodak to establish its position as the leading film brand in China.