With the rising standard of living and the growing influence of the post-80s and 90s generations, consumers are increasingly seeking personalized and high-quality experiences. This shift has led to a strong demand for tailored products, making customization not just a trend, but a new lifestyle. Once confined to luxury spaces, this "customized" concept is now gradually entering everyday homes, reshaping consumer expectations in the furniture market.
At major furniture exhibitions like those in Dongguan and Guangzhou, the term "whole-house customization" has become a central topic. While traditional furniture companies have started to enter the custom space, long-time leaders in the customization sector are feeling the pressure. As a result, many are rethinking their strategies to adapt and evolve in this changing landscape.
According to Zou Wensheng, director of the Top-Solid Wardrobe Market Center, the entry of finished furniture into the customization space is actually a positive development. "Finished furniture brings advantages in design and market research, and their involvement can help push the entire industry forward," he said.
Companies that have recently gone public are also preparing to seize this new opportunity. For instance, Han Laikai's Managing Director, Zhan Mengyang, highlighted that the company has launched a variety of new styles this year, aiming to offer more choices and compete effectively with traditional furniture brands.
Lin Fulai, Managing Director of Federal Gordon, noted that customized enterprises have been developing for about a decade and have established unique production models. However, if traditional furniture companies want to switch to customization, they need to invest heavily in transformation. On the other hand, custom companies could learn from the product range and matching systems of finished furniture.
Despite the enthusiasm around whole-house customization, some companies remain cautious. Yan Weiwei, President of Innovative, pointed out that while customization caters to individual needs, it’s challenging to scale up in production. Lai Pengcheng, Chairman of Lai Furniture, also emphasized that not all companies are suited for such a transition. Many still thrive in the panel furniture segment due to its scalability through automation and software.
In short, the wardrobe industry is like a fleet navigating the sea, with "whole-house customization" as a distant destination. Whether it's an untapped "blue ocean" or a path full of challenges, one thing is clear: only by moving forward can companies overcome the storms ahead.
For more insights into China's furniture industry, visit the official website of Xianghe Furniture City.
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