How to consider the color pattern of exported goods?

With the development of the wave of economic globalization, the share of China’s products in the international market is increasing. However, in our country's export commodities, incidents of export goods being resisted due to the incompatibility of the pattern or color of the goods or packaging with the customs of the importing country. Therefore, understanding and mastering the joys and dislikes of patterns and colors in various countries is of great benefit to promoting the rapid development of our products to the international market.

In the countries of the world, the following patterns may not be used for product packaging: 1 the name of the country, national or foreign national flags, national emblems, military flags, military emblems, medals, and other official marks, names, or figures; 2 the same or similar to the IGO Flags, badges, emblems, names, or abbreviations; 3 Signs or names that are the same or similar to the "Red Cross" and "Red Crescent"; 4 Geographical locations or graphics (including place names, mountains, and rivers); 5 Common goods Names and shapes; 6 Directly indicate the names, or graphics, of raw materials, functions, uses, weights, quantities, qualities, values, etc.; 7 Use of names, portraits, or business names of others without permission; 8 Text patterns that are contrary to public order or morality Or logo; 9 signs that are the same or similar to the registered trademark; 10 expand the publicity to the room with deceptive text, graphics, texts with ethnic discriminatory features, and graphics.

In some countries, there are also individual preferences for colors and patterns, such as:

Arab countries stipulate that the packing of imported goods will disable the hexagonal star pattern.

Most countries and regions in northern Africa do not use dogs as trademarks.

In Muslim countries, the pig's pattern is disabled.

Libya: The packaging of goods prohibits the use of pig patterns and images of female human bodies.

Syria: Syrian people prefer blue-blue, followed by green and red. For Syrians, the yellow symbolizes death and is usually not used.

United States: The packaging of goods tends to adopt a specific color or color scheme so that people can realize from a color that it is a certain commodity. Americans avoid using the head of a precious animal as a trademark.

Cuba: The preferences for color are similar to those of Americans. The average inhabitant likes bright colors.

Brazil: The Brazilians have a good impression of red. They think that purple means sadness, yellow means despair, and dark brown means that they will suffer misfortune. If purple and yellow are combined, it will cause omen.

Argentina: Commercially popular packaging colors are yellow, green, and red, and black, purple, and violet-brown colors should be avoided.

Peru: Peruvians like vivid colors, red, purple and yellow are much loved.

Ecuador: The color of clothing is very noticeable. For example, in the cool highland areas, dark colors are preferred, while the hot coastal areas like white and bright colors.

Mexico: In Mexico, red, white, and green representing the country are widely used for various decorations.

Paraguay: There is a general preference for bright colors, but the colors of the three major political parties in the country - red, dark blue and green - must be used with special care.

Colombia: Like red, blue, and yellow are good on the goods with circular, triangular and hexagonal patterns.

Venezuela: The colors are very particular, such as white, red, brown, green, and black, which represent the five major political parties in this country. Generally, they do not have to use the yellow, red and blue flags on the packaging of goods. The national flag pattern is also not used for commodities. On the packaging.

Russia: The most preferred color is red, and it often links red with its favorite people and things. The Russians believe that white represents purity and gentleness, green represents peace and hope, pink is a symbol of youth, blue represents loyalty and trust, yellow symbolizes happiness and harmony, purple represents majesty and dignity, and black is a symbol of silence and ominousness.

Germany: Disable symbol signs like Nazis and Legions.

Italy: Avoid using chrysanthemums.

France: Like red, yellow and blue, they regard bright colors as fashionable, gorgeous and noble. The French used lilies as national flowers, but they avoided using walnuts. They viewed the chrysanthemums as a symbol of unlucky signs and infidelity, and believed that the cranes were the names of stupid and prostitutes. French people are jealous of walnuts and think that walnuts are an ominous thing.

England: Rose as a national flower. They like elegant colors, but they are very averse to green. British people are jealous of human figures and portraits used to decorate goods.

Czech Republic: The red triangle is considered toxic.

Belgium: The blue is most scarce. In the event of an ominous event, it is marked with blue.

Australia: I don't like other countries to use kangaroos and koalas as trademarks.

Japan: It is a bit offensive to objects decorated with foxes and dragonflies. The Japanese still avoid using lotus flowers.

Turkey: The crimson and white colors that represent the country are more popular, while the Turks are interested in green with religious meaning. In addition, the Turks regard the green triangle pattern as a free commodity.

Source: China Ceramics Trade Network