Abstract: As the pace of the times advances, the concept of the era is also gradually changing. The rapid development of the fourth media Internet has brought about a transformation in the information communication industry, and the visual identity system has also extended to new areas. Internet has gradually become an important front for corporate information and other publicity. It has the advantages of rapidity, wide dissemination and other advantages. The meaning of vi is gradually applied to the Internet. We have redefined the design of online image recognition, referred to as VISI (Visual Indentity system internate). Open up new space, visual culture has become the dominant design trend.
Keywords: network image design, visual culture age, new media morphemes, history, image recognition, design and visual culture. 1. The emergence of CI in history. From the early 1950s to the present, the birth of CI has a history of nearly 50 years. His development history There are three stages in the process:
A unified design from trademark brand to product vision,
B corporate style visual communication design,
C. From visual identity to overall image recognition,
CI has evolved from a simple visual communication design to a corporate image communication strategy. We can see that the recognition of VI image is the original origin of CI, MI and so on. It was originally an extension of the visual function of commodity signs. Trademark brands are used as commodities. Marks and symbols play a major role in the competition in the commodity market. In 1851, the boss of the American company Bao Ling found that the person responsible for freight transport always painted a black skewer on a box of candles. Upon inquiry, he knew that it was for unknown reasons. The dock worker can tell which candles are soaps. Later, a clever worker changed the ugly skewers into stars, and then became a fixed symbol.
The word CI was first proposed by U.S. designer Montaigne around 1930. After the Second World War, the economic development of the United States has always been a leading position in the world. Enterprises attach importance to the visual design of industrial designs and products. The cradle of modern design The German Bauhaus School of Design, a school that was originally created to nurture architectural designs, has been transformed into specialized talents in industrial design, commercial design, and visual communication design. Creating a group of designers has had a profound effect on today's design.
2. The arrival of the visual culture era It is said that the era of visual culture has come. Daniel Bell believes that “the current dominant position is the visual concept. The sounds and sights, especially the latter, organize aesthetics and guide the audience. In a mass society, this is almost inevitable.†With the progress of the times, the requirements of popular society have gradually expanded. Brands, etc., have become an intangible asset and have become an important recognition of product discrimination and credit guarantee. This has led to the emergence of an overall visual identity system in people's sights and the era has its new concept. , the era of visual culture. The arrival of the era of visual culture has drastically accelerated the development of the economy. The development of the economy has also led to the development of visual culture. In short, the development of design and the economic era is closely linked and inseparable.
Second, the development of the fourth mass media Internet 1. The development of the Internet Since the invention of the computer, the emergence of the WWW, the scientific invention has changed the society, the human wisdom is infinite, the invention of the Internet is called the greatest in human history so far The invention. The digitization of the PC era is personal, and the digitization of the Internet age is global. The Internet has made the distance between time and space zero, and the entire earth has been shrunk into a new world. We can travel around the world, greatly reducing the cost of information dissemination, realizing socialization, and achieving rapid and extensive dissemination of information. Compared with traditional media, the Internet has a distinct advantage. The digital information handled in computer binary language constitutes the most basic atom of the information society. In the information age, the survival and life of human beings are inevitably based on digital information. The fourth mass media internet will popularize development and human society.
2. Four Revolutions of Information Communication Since the birth of mankind, human society has experienced at least four significant revolutions in information dissemination. Every revolution in information dissemination has pushed human civilization to a new stage of development.
The first revolution in information dissemination was the birth of language communication: it improved the quality, speed and efficiency of human information dissemination.
The second revolution in information dissemination was the birth of word spread: it made the human revolution of information communication breakthrough the limitation of time and space for the first time, and was widely spread and preserved for a long time.
The third revolution in information dissemination was the birth of print communication. Mass media such as newspapers, magazines, and books have rapidly become popular. The fourth information communication revolution was the birth of analog electronic communication.
From the 1940s to the 1970s, a series of analog electronic communication technologies and media emerged in rapid succession, making the speed of human information dissemination unprecedented and swift, unprecedented in scope, rich in content, unprecedented ability to replicate, spread, and preserve information. . Humans enter the era of mass communication represented by analog electronic communication.
The latest revolution in information dissemination, the fifth revolution in information propagation that is happening around us, is the birth of digital electronic communication. Since the 1990s, advanced computer technology not only conquered the problem of digitization, but also conquered a more complex sound world than text. Today, various forms of information dissemination, such as numbers, languages, words, sounds, pictures, and images that express and record the human material and spiritual world, can be digitized in the computer's binary language. All in one, converted to each other. The differences between the forms of traditional mass media such as newspapers, radio, television and books, magazines, and movies are shrinking or disappearing; the emergence of interactive media has made the traditional interrelationship between communicators and audiences facing enormous Variety. Humanity has entered the real information age.
3. As the emerging fourth media, the “fourth mass media†Internet new media network does have its unique advantages. I am afraid that any user who has used the Internet can come one by one: Timely reporting, zero transmission costs, multimedia, Can search and so on. There are reports that the speed of development of the Internet far exceeds that of previous media: 38 years after the advent of radio broadcasting, it had 50 million listeners. Thirteen years after the birth of the television, it had the same number of viewers, and the Internet was open to the public from 1993. It takes only 4 years to own this number of users. As the carrier of new information dissemination, the Internet has indeed played a lot of the functions of traditional media, or it has replaced many functions of traditional media.
The recognized mass media include six major media such as newspapers, radio, magazines, books, and movies. With the development of digital technology, the upgrading of computer hardware, the rapid spread of Internet technology, and the massive establishment of websites, the Internet is becoming a new type of media that has entered people's lives extensively. Today, the Internet has been included in the six mediums internationally, and it is called the "fourth mass media" after newspapers, radio and television. This shows that people have recognized the role of the Internet and are able to disseminate news information as widely as news media such as newspapers, radio and television. In fact, the Internet has not only the general functions of traditional news media such as newspapers, radio, television, etc., that can promptly and widely disseminate information, but also has the unique advantages of multimedia, real-time, and interactive news information. It exposes humanity to an unprecedented information dissemination technology with fundamental breakthroughs and changes. Traditional and well-defined languages ​​such as languages, texts, sounds, images, and other forms of communication will soon be disintegrated. Mass media, such as traditional, mutually-divided newspapers, radio, books, magazines, and movies, will soon become One. Human society will enter an era of information dissemination with new generations of new technologies and new media. Because the advantages that the Internet has over the traditional news media determine the network's transcendence of print media, it is only a matter of time.
The development of the Internet has brought new space and areas for visual culture recognition.
The emergence and definition of the three network image design 1, the answer to several questions cited the importance of web design?
To answer this question, first answer: Is the appearance of the website important? The content of a website is important, but if you don't have a good-looking and attractive appearance, even if you have the best content and have the best structure, you will believe that the browsing effect of the entire website will be greatly reduced, and the reading pleasure of the visitors will be greatly reduced. . It means that a person with rich connotation but mediocre appearance appears in a public place and it is difficult to attract the attention of others. People say that the Internet economy is an attention economy, and how to attract the attention of the public, in addition to content is an important factor, the appearance also plays a decisive role. The appearance of the site is very important, so the VI design of the site is also very important.
What is a good VI design?
A good visual design must first have a good visual effect. How does a website have a good visual effect? One of the simplest methods of discrimination is to look at her three eyes: at first glance, to see if it is eye-catching; second eye, to see if it is pleasing to the eye; third eye, to see if it is eye-catching. In fact, these three eyes are the first feeling that the website gives you. The first feeling is very important, whether the viewer can accept this site, to a large extent, to see if there is such a feeling of first sight. If the answer is yes, then this site has a very good visual effect, I believe that the viewer will also be patient to see your entire site.
How can we have a visual effect that makes people feel at first sight?
First of all depends on the coordination of the color of the entire page, do not give people dazzling feeling; Secondly, look at the text on the page is easy to read, the text is too thin, the color is too light, the page is too long or exceeds the screen width, there are Violating the "esthetic principle" of website design; once again looking at the picture, the picture is too large, too much, too vague to attract viewers' resentment; finally depends on whether "move" and "quiet" are properly matched and abuse Flash unrestrainedly. , dynamic GIFs, rolling captions and other effects will be dazzling, but lifeless, lifeless pages will also make people feel tedious.
The VI design mentioned above is only for one page. The other aspect of the VI design is to see if all pages of the entire website are coordinated and consistent. Each page uses the same kind of layout, the same background color, and similar buttons to increase web page consistency and establish a consistent style. This is the most basic and most important website VI design.
2. VI design of successful websites If you are planning to build a business website for your company, you should pay more attention to the VI design of the website. If your company already has a unified CI design (Corporate Indentity), the VI design of the site should follow its CI design. Of course, the premise is that you must have a suitable CI design. According to our experience, there is considerable CI design that is not suitable for the visual design of the website. This makes the design of the website very limited. Therefore, when a company designs its CI design, it is necessary to listen to the professional web page production staff. Opinions, even if the company is tentatively planned for net surfing.
A good VI design can actually be developed with the Logo, color, or standard fonts already specified in the CI design. Especially in the color part, the use of the correct colors can often achieve a complementary effect. In addition, the design change made to the consistency of Logo itself is also a change. All in all, all practices must be able to develop a more brand-like design, and it can fully incorporate the overall characteristics of the website into the viewer's mind. in. The VI design that enables viewers to remember and attract viewers to look back is a successful website VI design 3, VISI web image recognition system VI design, source Visual Indentity System in English, meaning visual recognition system. In terms of websites alone, all the images, texts, animations, and their arrangement methods seen on a website are all elements that can be seen as part of the VI design. In simple terms, it is actually a website. Appearance, he can form in color layout, etc.
Keywords: network image design, visual culture age, new media morphemes, history, image recognition, design and visual culture. 1. The emergence of CI in history. From the early 1950s to the present, the birth of CI has a history of nearly 50 years. His development history There are three stages in the process:
A unified design from trademark brand to product vision,
B corporate style visual communication design,
C. From visual identity to overall image recognition,
CI has evolved from a simple visual communication design to a corporate image communication strategy. We can see that the recognition of VI image is the original origin of CI, MI and so on. It was originally an extension of the visual function of commodity signs. Trademark brands are used as commodities. Marks and symbols play a major role in the competition in the commodity market. In 1851, the boss of the American company Bao Ling found that the person responsible for freight transport always painted a black skewer on a box of candles. Upon inquiry, he knew that it was for unknown reasons. The dock worker can tell which candles are soaps. Later, a clever worker changed the ugly skewers into stars, and then became a fixed symbol.
The word CI was first proposed by U.S. designer Montaigne around 1930. After the Second World War, the economic development of the United States has always been a leading position in the world. Enterprises attach importance to the visual design of industrial designs and products. The cradle of modern design The German Bauhaus School of Design, a school that was originally created to nurture architectural designs, has been transformed into specialized talents in industrial design, commercial design, and visual communication design. Creating a group of designers has had a profound effect on today's design.
2. The arrival of the visual culture era It is said that the era of visual culture has come. Daniel Bell believes that “the current dominant position is the visual concept. The sounds and sights, especially the latter, organize aesthetics and guide the audience. In a mass society, this is almost inevitable.†With the progress of the times, the requirements of popular society have gradually expanded. Brands, etc., have become an intangible asset and have become an important recognition of product discrimination and credit guarantee. This has led to the emergence of an overall visual identity system in people's sights and the era has its new concept. , the era of visual culture. The arrival of the era of visual culture has drastically accelerated the development of the economy. The development of the economy has also led to the development of visual culture. In short, the development of design and the economic era is closely linked and inseparable.
Second, the development of the fourth mass media Internet 1. The development of the Internet Since the invention of the computer, the emergence of the WWW, the scientific invention has changed the society, the human wisdom is infinite, the invention of the Internet is called the greatest in human history so far The invention. The digitization of the PC era is personal, and the digitization of the Internet age is global. The Internet has made the distance between time and space zero, and the entire earth has been shrunk into a new world. We can travel around the world, greatly reducing the cost of information dissemination, realizing socialization, and achieving rapid and extensive dissemination of information. Compared with traditional media, the Internet has a distinct advantage. The digital information handled in computer binary language constitutes the most basic atom of the information society. In the information age, the survival and life of human beings are inevitably based on digital information. The fourth mass media internet will popularize development and human society.
2. Four Revolutions of Information Communication Since the birth of mankind, human society has experienced at least four significant revolutions in information dissemination. Every revolution in information dissemination has pushed human civilization to a new stage of development.
The first revolution in information dissemination was the birth of language communication: it improved the quality, speed and efficiency of human information dissemination.
The second revolution in information dissemination was the birth of word spread: it made the human revolution of information communication breakthrough the limitation of time and space for the first time, and was widely spread and preserved for a long time.
The third revolution in information dissemination was the birth of print communication. Mass media such as newspapers, magazines, and books have rapidly become popular. The fourth information communication revolution was the birth of analog electronic communication.
From the 1940s to the 1970s, a series of analog electronic communication technologies and media emerged in rapid succession, making the speed of human information dissemination unprecedented and swift, unprecedented in scope, rich in content, unprecedented ability to replicate, spread, and preserve information. . Humans enter the era of mass communication represented by analog electronic communication.
The latest revolution in information dissemination, the fifth revolution in information propagation that is happening around us, is the birth of digital electronic communication. Since the 1990s, advanced computer technology not only conquered the problem of digitization, but also conquered a more complex sound world than text. Today, various forms of information dissemination, such as numbers, languages, words, sounds, pictures, and images that express and record the human material and spiritual world, can be digitized in the computer's binary language. All in one, converted to each other. The differences between the forms of traditional mass media such as newspapers, radio, television and books, magazines, and movies are shrinking or disappearing; the emergence of interactive media has made the traditional interrelationship between communicators and audiences facing enormous Variety. Humanity has entered the real information age.
3. As the emerging fourth media, the “fourth mass media†Internet new media network does have its unique advantages. I am afraid that any user who has used the Internet can come one by one: Timely reporting, zero transmission costs, multimedia, Can search and so on. There are reports that the speed of development of the Internet far exceeds that of previous media: 38 years after the advent of radio broadcasting, it had 50 million listeners. Thirteen years after the birth of the television, it had the same number of viewers, and the Internet was open to the public from 1993. It takes only 4 years to own this number of users. As the carrier of new information dissemination, the Internet has indeed played a lot of the functions of traditional media, or it has replaced many functions of traditional media.
The recognized mass media include six major media such as newspapers, radio, magazines, books, and movies. With the development of digital technology, the upgrading of computer hardware, the rapid spread of Internet technology, and the massive establishment of websites, the Internet is becoming a new type of media that has entered people's lives extensively. Today, the Internet has been included in the six mediums internationally, and it is called the "fourth mass media" after newspapers, radio and television. This shows that people have recognized the role of the Internet and are able to disseminate news information as widely as news media such as newspapers, radio and television. In fact, the Internet has not only the general functions of traditional news media such as newspapers, radio, television, etc., that can promptly and widely disseminate information, but also has the unique advantages of multimedia, real-time, and interactive news information. It exposes humanity to an unprecedented information dissemination technology with fundamental breakthroughs and changes. Traditional and well-defined languages ​​such as languages, texts, sounds, images, and other forms of communication will soon be disintegrated. Mass media, such as traditional, mutually-divided newspapers, radio, books, magazines, and movies, will soon become One. Human society will enter an era of information dissemination with new generations of new technologies and new media. Because the advantages that the Internet has over the traditional news media determine the network's transcendence of print media, it is only a matter of time.
The development of the Internet has brought new space and areas for visual culture recognition.
The emergence and definition of the three network image design 1, the answer to several questions cited the importance of web design?
To answer this question, first answer: Is the appearance of the website important? The content of a website is important, but if you don't have a good-looking and attractive appearance, even if you have the best content and have the best structure, you will believe that the browsing effect of the entire website will be greatly reduced, and the reading pleasure of the visitors will be greatly reduced. . It means that a person with rich connotation but mediocre appearance appears in a public place and it is difficult to attract the attention of others. People say that the Internet economy is an attention economy, and how to attract the attention of the public, in addition to content is an important factor, the appearance also plays a decisive role. The appearance of the site is very important, so the VI design of the site is also very important.
What is a good VI design?
A good visual design must first have a good visual effect. How does a website have a good visual effect? One of the simplest methods of discrimination is to look at her three eyes: at first glance, to see if it is eye-catching; second eye, to see if it is pleasing to the eye; third eye, to see if it is eye-catching. In fact, these three eyes are the first feeling that the website gives you. The first feeling is very important, whether the viewer can accept this site, to a large extent, to see if there is such a feeling of first sight. If the answer is yes, then this site has a very good visual effect, I believe that the viewer will also be patient to see your entire site.
How can we have a visual effect that makes people feel at first sight?
First of all depends on the coordination of the color of the entire page, do not give people dazzling feeling; Secondly, look at the text on the page is easy to read, the text is too thin, the color is too light, the page is too long or exceeds the screen width, there are Violating the "esthetic principle" of website design; once again looking at the picture, the picture is too large, too much, too vague to attract viewers' resentment; finally depends on whether "move" and "quiet" are properly matched and abuse Flash unrestrainedly. , dynamic GIFs, rolling captions and other effects will be dazzling, but lifeless, lifeless pages will also make people feel tedious.
The VI design mentioned above is only for one page. The other aspect of the VI design is to see if all pages of the entire website are coordinated and consistent. Each page uses the same kind of layout, the same background color, and similar buttons to increase web page consistency and establish a consistent style. This is the most basic and most important website VI design.
2. VI design of successful websites If you are planning to build a business website for your company, you should pay more attention to the VI design of the website. If your company already has a unified CI design (Corporate Indentity), the VI design of the site should follow its CI design. Of course, the premise is that you must have a suitable CI design. According to our experience, there is considerable CI design that is not suitable for the visual design of the website. This makes the design of the website very limited. Therefore, when a company designs its CI design, it is necessary to listen to the professional web page production staff. Opinions, even if the company is tentatively planned for net surfing.
A good VI design can actually be developed with the Logo, color, or standard fonts already specified in the CI design. Especially in the color part, the use of the correct colors can often achieve a complementary effect. In addition, the design change made to the consistency of Logo itself is also a change. All in all, all practices must be able to develop a more brand-like design, and it can fully incorporate the overall characteristics of the website into the viewer's mind. in. The VI design that enables viewers to remember and attract viewers to look back is a successful website VI design 3, VISI web image recognition system VI design, source Visual Indentity System in English, meaning visual recognition system. In terms of websites alone, all the images, texts, animations, and their arrangement methods seen on a website are all elements that can be seen as part of the VI design. In simple terms, it is actually a website. Appearance, he can form in color layout, etc.
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