On the research theory of packaging color science

Packaging chromatics is the science that studies and clarifies the basic laws of natural color phenomena, the laws of color beauty, and the visual effects of color on people's physiology and psychology. At the same time, he is still studying the science of color design methods, color description theory, and color reproduction techniques.

First, packaging color is the organic unity of realistic colors and decorative colors

The natural reproduction of natural colors on the screen is called realistic color, and the decorative color is based on the deep feelings obtained from natural colors, and is cast in the works according to the designer’s own thoughts, feelings, and creativity, and uses various artistic techniques. Skills, recombination of natural colors, to make full use of the artistic appeal of color in order to achieve more ideal results, so as to better show the theme of the design works.
Realism color and decorative color are the two branches of color application that have been developed for a long time due to different needs in people's lives, and their common foundation is natural color. The realistic color requires scientifically and objectively observing and analyzing the relationship between the light source color, the environment color, and the object color of the natural scenery. The decorative color is focused on discovering and studying the formal beauty of natural colors, and studying the contrast and harmony between various hue, lightness, and saturation in natural hue.

Packaging color is the organic unity of realistic color and decorative color. The packaging color must be based on the color of the actual product, but it is not limited by the color of the commodity. It can be summarized and refined based on the color of the product. According to the needs of decorative beauty, subjective imagination and creation are boldly carried out, thereby giving the product packaging a specific emotion and connotation.

Second, packaging color is the organic unity of natural colors, social colors and artistic colors

Packaging colors involve natural colors, social colors, and artistic colors. Natural colors include the study of the natural beauty of color and the natural phenomena of color, the phenomena and spectrum of light, the study of pigments, and the problems of color vision and physiology.

The study of light phenomena and spectroscopy is an indispensable key to understanding the nature of natural colors. It is just one of the elements of understanding all visual phenomena. The mastery of light and spectral knowledge can directly influence the ability to observe colors. This is because light is the cause of color, and color is only the result of its feelings.

Research on pigments, including in-depth discussions of dyes and pigments, is a more specialized discipline. It not only involves the basic principle of pigment coloration, but also includes the problems of the coloration of pigments and the chemical synthesis of pigments.

Color vision and physiology is a special research topic in the field of visual phenomena. It discusses the origin and characteristics of color vision, the function, structure and function of visual organs. Color beauty is created through the eyes. With the development of the times, the research scope of color vision and physiology continues to expand.
Social colors include cultural history and color history of color, environment and color, design chromatics or business and color, commercial color theory, and urban chromatics.

The history of color culture includes color art history, architecture history, craft history, decoration history, and so on. These histories can be used for reference in modern colors. They have great reference value for the theory and implementation of color coordination, color harmony, color beauty and so on.

Environmental color science is a discipline that studies environmental and color issues. People must consider the surrounding environment and background when choosing color. Under different environmental conditions, they have different tastes and requirements for color.

Design chromatics, corporate chromatics, and commercial color theory are all related to how a building design, arts and crafts, and decorations can adapt to the needs of human life in mass production. Including color surveys, color intelligence processing, proposed color policies, and color schemes.

Commercial color, also known as market color, is an important modern color science. Color and advertising, packaging is an important bridge between goods and consumers. On the one hand, commercial color has the nature of social color, and on the other hand, it also has the need to satisfy people's beauty, that is, the characteristics of artistic color.

Art color includes the organization and expression of color, color psychology, color coordination, color aesthetics and color harmony theory, light art and lighting design, and color representation technology.

Color organization is the systematic use of color combinations, typically color stereo. Early use of the three attributes of color, organized into the first color of the three-dimensional, thus creating a method of using the symbol to represent color. This has a great guiding role in the formation of color-matching ideas, the study of color aesthetics, and the orderly beauty of color matching. The current Munsell color system is the most widely used color organization.

Color psychology is a very important discipline. In terms of natural appreciation and social activities, color is objectively a stimulus and symbol to people; subjectively, it is also a reaction and behavior. Color psychology begins with vision, from perception, emotions to memories, thoughts, wills, symbols, etc. Its response and changes are extremely complex. The application of color attaches great importance to this kind of causality, that is, the accumulation of experience in color becomes the psychological norm of color, and what response can be produced when it is stimulated is the content that color psychology needs to explore.

The cooperation of colors is the subject of practical color research. It mainly pursues the harmony of color and the beauty of color.

Pure color science is called color engineering, including colorimetry, colorimetry, color scheme design, color adjustment, color management, and so on. Packaging chromatics is the specific application of color engineering in packaging color design and color reproduction, and is the organic unity of natural colors, social colors, and artistic colors. Packaging color science starts from the packaging color and systematically reflects the phenomena and laws of color formation and expression, color design and reproduction. It is an organic combination of color composition, colorimetry and printing color science, and is a perceptual understanding of packaging colors. The organic combination of rational analysis.