The rapid development of China's ice and snow industry has brought consumers a great deal of opportunity for the ice and snow equipment manufacturing industry while providing consumers with the convenience of sports. “From the current speed of ice and snow construction, this volume is at least 100%. Billion-level," estimates Sun Chenghua, CEO of Cabin Ski.
What makes the industry happy and worried is that the huge market space is basically occupied by foreign companies. “Ropeway systems for snowboarding, snow machines, snowmobiles, and snowboards, etc. It can't be effectively involved.†Wu Bin, Chief Strategy Officer of Vanke, also bluntly said this.
In view of this, the State Sports General Administration and the Ministry of Industry and Information Technology signed a cooperation agreement in February this year, and through the introduction of some encouraging policies, they will jointly promote the localization of sports equipment, including ice and snow equipment, and raise the technological level. Chinese companies have gradually gained market share in this competition. After more than half a year has passed, the effect has begun to appear. At the second International Winter Sports Expo, which began on September 7, some domestic companies have begun to display their own ice and snow equipment.
In the field of large-scale ice and snow equipment, refrigeration equipment companies with similar advantages and technical capabilities are the first to intervene, among which there are many well-known listed companies. Snowman shares listed on the A-share main board are mainly responsible for refrigeration systems and cold-chain logistics equipment. The snow-making system exhibited at this time is the masterpiece of its participation in the ice and snow industry. “From a process standpoint, we achieved through our R&D and acquisition of Italian and Swedish brands. After the sharing of technology, it has reached the international advanced level. This snowmaking machine can be comparable to international brands in terms of snow making performance, energy consumption, etc.†Snowman shares technology R&D personnel introduction. Another listed company, the Yantai ice wheel, aimed at the indoor ski hall. The company, which also had a technical advantage in the refrigeration system, found Zheng Haomai, an automation expert who designed and built Zhejiang Qingtian indoor ski resort. The ski resort provides cooling system solutions. “By combining the technical advantages of the two sides, this system has outstanding performance in energy saving and can lay a good foundation for the future operation of the indoor ski resort.†Zheng Haomai introduced.
In the area of ​​small equipment and ice and snow equipment, domestic products are also emerging. In the past, Hebei Shuoed Sports, which specialized in plastic runways and floors, developed the first simulation ice in China through technical research and exhibited at the Winter Expo. “We are more advanced than the European and American products in terms of materials, and the maintenance cost is lower. The experiencer's comfort is also better.†As a chemical materials expert, Shuo Zhang, chairman of Shuod, is full of confidence. The only thing that worried him was that even though it was a domestic product, the price was not cheaper than that of the U.S. or Swiss products. Consumers needed an adaptation process to accept it. “The cost of materials is here. This is a hard cost. But everyone’s habit of thinking is Domestically, it is cheaper than foreign ones. This is a misunderstanding. We are not worse in performance than foreign ones. Why is it cheaper than them?
Of course, not all products are suitable for localization. The head of Guangxi Yulin Yak Production Co., Ltd., which produces China's first large-scale snow blower, frankly stated that although its products have absolute advantages in terms of price, there is indeed a big gap between performance and foreign products. “The system of this product is complicated. With a long research and development cycle, the market will quickly enter a stable period after the height of the construction of China's ski resorts, and will face fierce market competition with international brands at that time. Whether R&D investment can be recycled is a problem.
In response to this, some companies have taken a different approach and adopted direct acquisitions of foreign brands or cooperative production models to bring production to China. Beijing Century Star, which has been deeply involved in the skating industry for many years, signed a cooperation agreement with an American ice machine company during the Winter Expo. Co-investing to build factories in the country, in order to quickly seize the opportunity to occupy this increasingly hot gold market.
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