Development trend of pharmaceutical packaging and decoration design

scientific

Drug packaging and decoration design should have scientific characteristics, which is to comply with the requirements of the development of the times. It contains two aspects: On the one hand, we must embody science and technology for design services. The adoption of new scientific and technological achievements and new design methods can all lead to a new image of artistic design, thereby promoting the transformation of aesthetic ideas. The packaging and decoration design of pharmaceuticals should make full use of contemporary scientific and technological achievements and adopt the latest technological means, so as to create drug packaging that is synchronized with the times and acceptable to the general public. On the other hand, the design itself should be scientifically convenient. This is a requirement to protect the interests of consumers, both in terms of the use of drugs and the packaging itself. For instance, the 23rd order of the State Drug Administration has strictly regulated the textual content of pharmaceutical packaging. The designer is required to adjust the fonts, font sizes, and character spacing according to the size of the package, and to pay attention to the details of the design, so that the medical staff and users can read easily, and some of the highlighted and highlighted texts are obvious. At a glance. It can be seen that the rationality of the arrangement of text and graphic patterns is also the focus of drug packaging and decoration design.

Aesthetic

With the progress of the times, people’s appreciation of the beauty has been continuously improved. Different eras have manifested different aesthetic characteristics. Modern packaging and decoration design should conform to the aesthetic view of the times and create works with modern beauty and healthy beauty. The packaging design of medicines has been lacking in creativity for a long time. The use of simple geometric figures and mechanical misappropriation of Chinese herbal medicines has become a fixed form. The design of packaging and decoration of drugs should not only be a stylized process, but should be an embodiment of art form. It is necessary to draw from the essence of traditional culture, but also reflect the characteristics of modern design, in order to create a rich variety of packaging design, so as to reflect the connotation of packaging design.

Adaptive

With the development of global economic integration, the global circulation of various commodities has become a trend, and medicines are no exception. As a packaging and decoration design that promotes drug sales, there are still gaps in the adaptability design between China and foreign countries, such as the use of safety tips by children and the elderly, the lack of Chinese and English control in written texts, and deviations in understanding of colors. Different nationalities and countries; different cultural characteristics and social backgrounds will cause users of medicines to have different preferences and understandings, which will in turn affect their consumer psychology. In order to comply with these needs, the design of pharmaceutical packaging should also change its design thinking in a timely manner. While adapting to domestic consumption, it must also consider adapting to the appreciation habits of foreign consumers and designing universal packaging at home and abroad.