First, the economic characteristics of liquor anti-counterfeiting packaging The drive for economic benefits is a major cause of the proliferation of fake wine. Wine is a special commodity. Its tax burden is relatively heavy. Its ratio between tax value and sales price (tax price ratio) is much higher than that of general commodities. The higher tax price ratio indicates that the wine industry is a national economic income. The main source is an indispensable aspect of the national economy, and evading taxation will undoubtedly damage the country's economic interests. The perpetrators use the characteristics of the high tax-to-price ratio of alcoholic products to implement counterfeiting and counterfeiting activities. Under the drive of economic interests, they manufacture counterfeit wines by producing a large number of fake wine labels, fake wine bottles, fake wine bottle caps, fake wine boxes, and fake wine boxes. Alcohol, industrial alcohol is mixed with water to make fake wine, and fake liquor is also sold through various channels. All these fraudulent activities and trafficking activities undoubtedly evaded the country’s tax collection and management and caused a huge loss of revenue to the country.
The low financial capacity of counterfeiters is a feature of alcohol-based counterfeit packaging. Judging from the cracked counterfeit wine case, the producers of fake liquor are mostly criminals with low economic ability. These people generally have poor cultural qualities and low technical skills. They are keen to implement them without much investment. Because of the counterfeiting activities, it is often seen in the market that there are particularly large numbers of fake goods that are rough and simple to package, and there are fewer cases where the packaging is complex and the products that are put into large quantities are relatively small. Alcoholic products also basically meet this rule. This is because the proliferation of fake wine is the result of economic interest. In the face of illegal economic interests, there is also a contradiction between input and output, and the illegal income derived from the sale of fake wine is used as the output. Then the funds used in counterfeiting are investments. When the investment required for counterfeiting is large enough, the counterfeiters will be powerless and can not commit counterfeiting. Therefore, making full use of the characteristics of counterfeiters with low economic interests and adopting post-printing methods can effectively suppress counterfeiters' counterfeiting.
Second, after the printing technology printing technology refers to the packaging and decoration printing process carried out after the packaging, is the first printing and packaging and decorating process different printing process. The usual packaging and decoration printing is carried out before the packaging, that is, the packaging is printed before the packaging of the goods. For example, an ordinary wine box is printed on the relevant company's paper box of the wine box first, and then the winery is packaged into a box. In contrast, printing technology is contrary to this. It requires the packaging of goods to be carried out first, and then printing, such as the labeling on the bottles, is not to fill the bottles before printing, but to require filling. Printing, of course, has special requirements for the location of printing. Strictly speaking, post-printing technology is not a technology, but can only be regarded as a method, but in terms of anti-counterfeit packaging, since the location of printing will directly affect the effectiveness of anti-counterfeiting, it is said to be a technology. A technology with a specific meaning.
Traditional packaging and decoration printing, whether direct printing or indirect printing, requires the participation of printing companies, thus increasing the difficulty of anti-counterfeiting, mainly in two aspects:
First, poor management can easily lead to the loss of packaging and provide opportunities for fraudsters to make frauds;
Second, it is impossible to suppress the activities of criminals economically. Then printing technology is a good solution to these two issues. Post-print anti-counterfeiting can economically suppress counterfeit counterfeit activities. Post-printing technology means that the packaging's decorating and printing processes are carried out after packaging, which is a different printing process than printing and packaging.
Taking the post-printing process of ordinary wine as an example, the power of anti-counterfeiting can be seen. After the printing process of ordinary wine: wine bottling - cover - film - printing, printing process which ensures that the pattern is distributed on the film and the bottle, can not achieve the purpose through the pre-printing method, only after packaging In order to implement printing, each enterprise must implement post-printing technology, and it must add appropriate printing equipment. The lawless ones cannot afford to invest, thus suppressing counterfeits from the economy.
The effect of post-printing technology anti-counterfeiting is directly proportional to the investment in equipment used in the field, that is, the greater the investment, the better the anti-counterfeiting effect. To make alcohol products have a good anti-counterfeiting effect, they should purchase high-precision printing equipment. One problem that should be paid attention to when using the printing anti-counterfeit method is to ensure that the purpose of destroying the anti-counterfeiting is achieved. If the packaging does not use a special design that fails to destroy the packaging when drinking, empty bottles and caps may be used to counterfeit after being recovered by criminals.
Therefore, trying to undermine the integrity of the old packaging, so that empty bottles can no longer be used, and its anti-counterfeiting effect will be better. A class of destructible material is a heat shrinkable film or other shrink film. Most of these shrink films are used after the packaging process. If printing is performed after these film packaged goods are undoubtedly used, the packaging is It will be completely destroyed. Thus has a better anti-counterfeiting effect. For example, an ordinary wine box wrapped with a heat shrinkable film is made of white board paper, and no pattern or text is printed. After the wine box is wrapped with a shrink film, the entire packaging of the wine is completed. The printing process, whether it is the pattern or the text, is all printed on the shrink film. When the box is opened, the shrink film is first to be destroyed, and the integrity of the pattern or text is also destroyed. Therefore, the old packaging cannot be reused to achieve anti-counterfeiting. purpose.
Afterwards, printing anti-counterfeiting can plug loopholes in package logistics. During the production and distribution of packaging products from printing houses to alcoholic companies, some management loopholes are inevitable, such as stolen plates and theft of finished products. These loopholes will cause the loss of packaging and cause some damage to the company. . There are also some companies that do not abide by the law. They sell the printed packaging to counterfeiters at low prices through certain invisible channels, making the cost of counterfeit products extremely low, and giving green lights to counterfeit counterfeits. The method of post-printing is the direct printing of liquor enterprises in the factory, there is no circulation problem of the packaging materials, thus blocking the loopholes in the circulation process, which is undoubtedly a better anti-counterfeiting method.
Third, after printing equipment selection printing technology is a better anti-counterfeiting method, belonging to the scope of economic security. Its characteristic is that enterprises must have certain printing equipment. On the surface, any printing device can be a post-printing device, but considering the factors such as printing efficiency, equipment price, and economic conditions of the enterprise, the equipment required for the post-printing technology has a certain degree of selectivity. More applicable device types.
1î€Inkjet printer Inkjet printer is a non-contact printing machine that does not contact with the printed material during printing. It does not have excessively high requirements on the quality of the packaging, and the printing speed is fast and the efficiency is high. After the printing of the wine box has a better adaptability, it is the preferred main equipment in terms of the production date of the goods and the printing. In the early days, only one color could be printed and the range of use was limited. With the advancement of science and technology, color inkjet printers have also moved from the experimental stage to the practical stage. Currently, four-color inkjet printers have been able to complete ordinary printing operations, and they can be installed on the production lines of alcoholic beverages. Alcohol printing after anti-counterfeiting requirements. From the perspective of development, color inkjet printing opportunities become one of the best post-printing equipment.
2 helium laser lithography helium laser lithography machine is a high-tech printing equipment, which does not use ink, is focused on the high-energy laser beam to make the surface of the printed material to form a trace of melting and printing. Since no ink is used, the impressions are clear, long-lasting and difficult to erase, and they have a good marking effect on various packaging materials (special coatings for reflective materials). Because it is a non-contact printing method, the surface quality of packaging materials is not high, and high-quality products can be printed on rough surfaces. The price of laser lithography machines is higher than that of inkjet printers, so its anti-counterfeiting effect is also better.
3î€ Hot stamping machine Hot stamping technology is an ancient printing technology. It has always occupied a certain position in packaging and decoration. In particular, the advent of laser holographic hot stamping technology has provided technical assurance for anti-counterfeit packaging of alcoholic beverages. . Since the laser holographic hot stamping technology is a high-tech, it is not appropriate to grasp, coupled with the high investment in equipment, good decorative effect, etc., so it is generally believed that this technology is the replacement product of ordinary laser holographic identification technology, and has a better anti-counterfeiting in commodity packaging. effect. The hot stamping machine is the key equipment for implementing hot stamping technology. Its quality directly affects the effect of hot stamping. Because the cost of hot stamping is relatively high, and it is in direct proportion to the hot stamping area, hot stamping technology is often used for labels or seals with a small area after the printing task, which has a good anti-counterfeiting effect.
4 î€ Other printers  Whether it is a gravure printer, a letterpress printer, or a screen printer, etc., it can be used as a post-printing device. However, these devices are basically contact-type printing devices. It will be subject to various restrictions. As a result, productivity and printing effects will be affected. Therefore, in the selection of printing equipment, non-contact equipment is the best choice. After the printing technology has a better anti-counterfeiting effect. After the completion of the printing process requires a specific printing equipment, in addition to the investment in the equipment itself, but also need to master the technology to use this equipment, if the packaging design to ensure that the printing must be implemented after packaging, then there is no post-printing technology and can not invest in counterfeiting The person lost the counterfeit condition.
With the printing equipment, there is no guarantee that there will be a good anti-counterfeit effect, but also combined with the overall design of the package, in order to achieve a clear anti-counterfeiting effect and a good decorative effect. Only from the printing equipment, printing materials, packaging design and other aspects of comprehensive consideration, in order to receive a good anti-counterfeiting printing effect.
The low financial capacity of counterfeiters is a feature of alcohol-based counterfeit packaging. Judging from the cracked counterfeit wine case, the producers of fake liquor are mostly criminals with low economic ability. These people generally have poor cultural qualities and low technical skills. They are keen to implement them without much investment. Because of the counterfeiting activities, it is often seen in the market that there are particularly large numbers of fake goods that are rough and simple to package, and there are fewer cases where the packaging is complex and the products that are put into large quantities are relatively small. Alcoholic products also basically meet this rule. This is because the proliferation of fake wine is the result of economic interest. In the face of illegal economic interests, there is also a contradiction between input and output, and the illegal income derived from the sale of fake wine is used as the output. Then the funds used in counterfeiting are investments. When the investment required for counterfeiting is large enough, the counterfeiters will be powerless and can not commit counterfeiting. Therefore, making full use of the characteristics of counterfeiters with low economic interests and adopting post-printing methods can effectively suppress counterfeiters' counterfeiting.
Second, after the printing technology printing technology refers to the packaging and decoration printing process carried out after the packaging, is the first printing and packaging and decorating process different printing process. The usual packaging and decoration printing is carried out before the packaging, that is, the packaging is printed before the packaging of the goods. For example, an ordinary wine box is printed on the relevant company's paper box of the wine box first, and then the winery is packaged into a box. In contrast, printing technology is contrary to this. It requires the packaging of goods to be carried out first, and then printing, such as the labeling on the bottles, is not to fill the bottles before printing, but to require filling. Printing, of course, has special requirements for the location of printing. Strictly speaking, post-printing technology is not a technology, but can only be regarded as a method, but in terms of anti-counterfeit packaging, since the location of printing will directly affect the effectiveness of anti-counterfeiting, it is said to be a technology. A technology with a specific meaning.
Traditional packaging and decoration printing, whether direct printing or indirect printing, requires the participation of printing companies, thus increasing the difficulty of anti-counterfeiting, mainly in two aspects:
First, poor management can easily lead to the loss of packaging and provide opportunities for fraudsters to make frauds;
Second, it is impossible to suppress the activities of criminals economically. Then printing technology is a good solution to these two issues. Post-print anti-counterfeiting can economically suppress counterfeit counterfeit activities. Post-printing technology means that the packaging's decorating and printing processes are carried out after packaging, which is a different printing process than printing and packaging.
Taking the post-printing process of ordinary wine as an example, the power of anti-counterfeiting can be seen. After the printing process of ordinary wine: wine bottling - cover - film - printing, printing process which ensures that the pattern is distributed on the film and the bottle, can not achieve the purpose through the pre-printing method, only after packaging In order to implement printing, each enterprise must implement post-printing technology, and it must add appropriate printing equipment. The lawless ones cannot afford to invest, thus suppressing counterfeits from the economy.
The effect of post-printing technology anti-counterfeiting is directly proportional to the investment in equipment used in the field, that is, the greater the investment, the better the anti-counterfeiting effect. To make alcohol products have a good anti-counterfeiting effect, they should purchase high-precision printing equipment. One problem that should be paid attention to when using the printing anti-counterfeit method is to ensure that the purpose of destroying the anti-counterfeiting is achieved. If the packaging does not use a special design that fails to destroy the packaging when drinking, empty bottles and caps may be used to counterfeit after being recovered by criminals.
Therefore, trying to undermine the integrity of the old packaging, so that empty bottles can no longer be used, and its anti-counterfeiting effect will be better. A class of destructible material is a heat shrinkable film or other shrink film. Most of these shrink films are used after the packaging process. If printing is performed after these film packaged goods are undoubtedly used, the packaging is It will be completely destroyed. Thus has a better anti-counterfeiting effect. For example, an ordinary wine box wrapped with a heat shrinkable film is made of white board paper, and no pattern or text is printed. After the wine box is wrapped with a shrink film, the entire packaging of the wine is completed. The printing process, whether it is the pattern or the text, is all printed on the shrink film. When the box is opened, the shrink film is first to be destroyed, and the integrity of the pattern or text is also destroyed. Therefore, the old packaging cannot be reused to achieve anti-counterfeiting. purpose.
Afterwards, printing anti-counterfeiting can plug loopholes in package logistics. During the production and distribution of packaging products from printing houses to alcoholic companies, some management loopholes are inevitable, such as stolen plates and theft of finished products. These loopholes will cause the loss of packaging and cause some damage to the company. . There are also some companies that do not abide by the law. They sell the printed packaging to counterfeiters at low prices through certain invisible channels, making the cost of counterfeit products extremely low, and giving green lights to counterfeit counterfeits. The method of post-printing is the direct printing of liquor enterprises in the factory, there is no circulation problem of the packaging materials, thus blocking the loopholes in the circulation process, which is undoubtedly a better anti-counterfeiting method.
Third, after printing equipment selection printing technology is a better anti-counterfeiting method, belonging to the scope of economic security. Its characteristic is that enterprises must have certain printing equipment. On the surface, any printing device can be a post-printing device, but considering the factors such as printing efficiency, equipment price, and economic conditions of the enterprise, the equipment required for the post-printing technology has a certain degree of selectivity. More applicable device types.
1î€Inkjet printer Inkjet printer is a non-contact printing machine that does not contact with the printed material during printing. It does not have excessively high requirements on the quality of the packaging, and the printing speed is fast and the efficiency is high. After the printing of the wine box has a better adaptability, it is the preferred main equipment in terms of the production date of the goods and the printing. In the early days, only one color could be printed and the range of use was limited. With the advancement of science and technology, color inkjet printers have also moved from the experimental stage to the practical stage. Currently, four-color inkjet printers have been able to complete ordinary printing operations, and they can be installed on the production lines of alcoholic beverages. Alcohol printing after anti-counterfeiting requirements. From the perspective of development, color inkjet printing opportunities become one of the best post-printing equipment.
2 helium laser lithography helium laser lithography machine is a high-tech printing equipment, which does not use ink, is focused on the high-energy laser beam to make the surface of the printed material to form a trace of melting and printing. Since no ink is used, the impressions are clear, long-lasting and difficult to erase, and they have a good marking effect on various packaging materials (special coatings for reflective materials). Because it is a non-contact printing method, the surface quality of packaging materials is not high, and high-quality products can be printed on rough surfaces. The price of laser lithography machines is higher than that of inkjet printers, so its anti-counterfeiting effect is also better.
3î€ Hot stamping machine Hot stamping technology is an ancient printing technology. It has always occupied a certain position in packaging and decoration. In particular, the advent of laser holographic hot stamping technology has provided technical assurance for anti-counterfeit packaging of alcoholic beverages. . Since the laser holographic hot stamping technology is a high-tech, it is not appropriate to grasp, coupled with the high investment in equipment, good decorative effect, etc., so it is generally believed that this technology is the replacement product of ordinary laser holographic identification technology, and has a better anti-counterfeiting in commodity packaging. effect. The hot stamping machine is the key equipment for implementing hot stamping technology. Its quality directly affects the effect of hot stamping. Because the cost of hot stamping is relatively high, and it is in direct proportion to the hot stamping area, hot stamping technology is often used for labels or seals with a small area after the printing task, which has a good anti-counterfeiting effect.
4 î€ Other printers  Whether it is a gravure printer, a letterpress printer, or a screen printer, etc., it can be used as a post-printing device. However, these devices are basically contact-type printing devices. It will be subject to various restrictions. As a result, productivity and printing effects will be affected. Therefore, in the selection of printing equipment, non-contact equipment is the best choice. After the printing technology has a better anti-counterfeiting effect. After the completion of the printing process requires a specific printing equipment, in addition to the investment in the equipment itself, but also need to master the technology to use this equipment, if the packaging design to ensure that the printing must be implemented after packaging, then there is no post-printing technology and can not invest in counterfeiting The person lost the counterfeit condition.
With the printing equipment, there is no guarantee that there will be a good anti-counterfeit effect, but also combined with the overall design of the package, in order to achieve a clear anti-counterfeiting effect and a good decorative effect. Only from the printing equipment, printing materials, packaging design and other aspects of comprehensive consideration, in order to receive a good anti-counterfeiting printing effect.
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