Different commodity packaging requirements for color Different commodity packaging has different color requirements, different products have different characteristics, different color configurations can produce a variety of different product characteristics.
The personality of packaging colors is reflected in the following aspects:
Commodity: For a long time, people have a relatively fixed understanding of the content of certain color products. These colors are called commodity colors. For example, tea represents tea, orange represents orange, green represents vegetables, and brown comes from coffee. All kinds of goods have certain common attributes and unique personality. Medical supplies and entertainment products, cosmetics and cultural and educational supplies have great differences in attributes. The same kind of products can also be differentiated, such as medicines, Chinese medicine, western medicine, and tonic medicines. In this regard, the color processing should be specifically treated, and the color sensory elements (physics, physiology, and psychology) should be used to strive for the performance of typical personalities.
Such as blue, green, anti-inflammatory, antipyretic, analgesic, sedative packaging color; use red, brown color tonic packaging. Advertising: Due to the increasingly fierce market competition, the visual performance of sales packaging is increasingly important in advertising. Must pay attention to the sharpness of the color composition relationship. Such as "Fuji" film, large white and green contrast, and the sharpness of the red on the white handle, so that a small film box still does not lose a good advertising effect. Another example: The distinctive red and white colors of Coca-Cola have produced a strong advertising effect, fully demonstrating the performance of the product, and its packaging image has become an international language.
Uniqueness: Specific color refers to the color of some packaging designs. It should be based on the color of its attributes. However, the color of the screen should be normal. Designers often do the opposite and use anti-color to make the product packaged from the same product. Outstanding, this treatment makes our visual impression more profound. The fashion color is the color that conforms to the style of the times, is the information of the commodity designer, and the signal of international trade dissemination. The use of fashion colors in modern packaging design does bring many economic benefits to the product. The fashion colors released by the International Fashion Color Association each year are based on the characteristics of the international situation, market, economy and other eras. The purpose is to give people a balance between mind and atmosphere, so as to create a harmonious and gentle environmental national character: color vision The resulting psychological changes are very complicated. Various countries and nations have formed different color customs due to differences in society, economy, life, tradition, and environment. Such as: China symbolizes the celebration of happiness and auspiciousness in red, and the color of gift packages is often used in red. Yellow is the special color of the emperors of our country. It symbolizes sacred, solemn and authoritative. It is used in the packaging for food color, giving people a feeling of richness, sweetness and crispyness, which can cause appetite. Green is the color of natural vegetation, a symbol of nature and growth; yellow-green represents youthfulness, symbolizes spring and growth; fresh green is the color of chlorophyll, which causes appetite. It symbolizes peace and security. The meaning of blue is calm, long, quiet, rational, and far-reaching. It also represents the East.
In addition, some countries or regions have certain taboos on color, such as: France's taboo dark green, it will make people think of nazi uniforms and produce disgust; desert areas especially cherish green, Islamic minaret, Arab national flag are green For decoration and symbolism. Therefore, understanding the preferences and taboos of color in countries and regions will increase the competitiveness of products in the international market.
The personality of packaging colors is reflected in the following aspects:
Commodity: For a long time, people have a relatively fixed understanding of the content of certain color products. These colors are called commodity colors. For example, tea represents tea, orange represents orange, green represents vegetables, and brown comes from coffee. All kinds of goods have certain common attributes and unique personality. Medical supplies and entertainment products, cosmetics and cultural and educational supplies have great differences in attributes. The same kind of products can also be differentiated, such as medicines, Chinese medicine, western medicine, and tonic medicines. In this regard, the color processing should be specifically treated, and the color sensory elements (physics, physiology, and psychology) should be used to strive for the performance of typical personalities.
Such as blue, green, anti-inflammatory, antipyretic, analgesic, sedative packaging color; use red, brown color tonic packaging. Advertising: Due to the increasingly fierce market competition, the visual performance of sales packaging is increasingly important in advertising. Must pay attention to the sharpness of the color composition relationship. Such as "Fuji" film, large white and green contrast, and the sharpness of the red on the white handle, so that a small film box still does not lose a good advertising effect. Another example: The distinctive red and white colors of Coca-Cola have produced a strong advertising effect, fully demonstrating the performance of the product, and its packaging image has become an international language.
Uniqueness: Specific color refers to the color of some packaging designs. It should be based on the color of its attributes. However, the color of the screen should be normal. Designers often do the opposite and use anti-color to make the product packaged from the same product. Outstanding, this treatment makes our visual impression more profound. The fashion color is the color that conforms to the style of the times, is the information of the commodity designer, and the signal of international trade dissemination. The use of fashion colors in modern packaging design does bring many economic benefits to the product. The fashion colors released by the International Fashion Color Association each year are based on the characteristics of the international situation, market, economy and other eras. The purpose is to give people a balance between mind and atmosphere, so as to create a harmonious and gentle environmental national character: color vision The resulting psychological changes are very complicated. Various countries and nations have formed different color customs due to differences in society, economy, life, tradition, and environment. Such as: China symbolizes the celebration of happiness and auspiciousness in red, and the color of gift packages is often used in red. Yellow is the special color of the emperors of our country. It symbolizes sacred, solemn and authoritative. It is used in the packaging for food color, giving people a feeling of richness, sweetness and crispyness, which can cause appetite. Green is the color of natural vegetation, a symbol of nature and growth; yellow-green represents youthfulness, symbolizes spring and growth; fresh green is the color of chlorophyll, which causes appetite. It symbolizes peace and security. The meaning of blue is calm, long, quiet, rational, and far-reaching. It also represents the East.
In addition, some countries or regions have certain taboos on color, such as: France's taboo dark green, it will make people think of nazi uniforms and produce disgust; desert areas especially cherish green, Islamic minaret, Arab national flag are green For decoration and symbolism. Therefore, understanding the preferences and taboos of color in countries and regions will increase the competitiveness of products in the international market.
PS is Polystyrene that usually clear, hard and brittle. It is low density and one of the most common used plastics which used to be produced several million tonnes per year. Normally, it is transparent, but can be coloured with colourants. It can be used into different packages such as DVD cases, clamshells, lids, blister, disposable cutlery.
PS Blister Packaging Tray,PS Flocking Blister Trays,PS Electronics Blister Tray,PS Blister Vacuum Packaging Tray
ShenZhen YaoLong Colour Printing Co., LTD. , https://www.ylprinting.com